Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Mossimo Spring 2010 Asian Campaign is Rife With Unmentionables

 - Oct 20, 2009   Updated: Jun 6 2011
References: mossimo & homotography.blogspot
For the Mossimo Spring 2010 Asian ad campaign, photographer Lope Navo photographed former D&G hottie Stephan Hoffman in nothing more than his skivvies.

The Mossimo Spring 2010 Asian campaign highlights the prestigious brand's underwear as well as Hoffman's chiseled body. Shot on a boat, Stephan Hoffman is surrounded by two beautiful women (Liz J. and Nina L) who are also dressed in their undergarments.

Implications - The ad campaign features no boxers for men; only briefs. The tight and tiny underwear are featured in different colors such as grey, purple and dark blue. Only one of the ad campaign images shows the models fully clothed, in which they wear ripped jeans and loose tops.