Enhancing the consumer's retail experience is at the core of the top July 2014 business trends. Today's top retail brands know that their biggest market might never even walk through the doors to one of their stores, which is why businesses are turning to technology to create a one-of-a-kind experience for consumers at the touch of their fingers and in the comfort of their homes.
From personal online stylists offered by ASOS to the online shopping assistants available from Fetch and the instant chat services for the Norwegian Cruise Line, consumers don't even need to get off the couch to experience extraordinary customer service and professional advice.
For the consumers who still enjoy in-store shopping, brands continue to innovate the face-to-face experience through instant pay wristwatches for added convenience and sophisticated change room technologies that log the sizes, color and designs tried on by shoppers.
If you're looking for a more in-depth analysis of the top July 2014 business trends, our Business Trend Report offers professional research and additional examples.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
