The prevalence of home and personal automation products has inspired Sears Connected Solutions, a series of experiential shops that present these products in the only way they should be, up-and-running. By showcasing powered and programmed products, consumers are able to interact with them in a way they were only able to at home once purchased.
Although currently experiencing profit problems, Sears Connected Solutions is a natural course of action. Jim Pearse, VP of consumer electronics for Sears Holdings, says, "With a presence in more than 13 million homes annually, dominance across the appliance, fitness and tools categories and knowledgeable associates, Sears is uniquely positioned to lead this category." He goes on to note, "No one else in retail is doing this today."
Key Themes Behind This Trend
- Experiential Smart Shops
- Creating interactive retail spaces that allow consumers to experience and interact with home automation products before purchase.
- Connected Home Automation
- The growing market for home automation products that seamlessly integrate and connect various devices and appliances in the household.
- Retail Innovation
- Exploring new ways to engage consumers and enhance their shopping experience through innovative retail concepts.
Where This Applies
- Retail
- Developing immersive retail environments that enable customers to test and experience connected home automation products to boost sales and customer satisfaction.
- Consumer Electronics
- Providing a wide range of smart home automation devices and solutions that offer convenience, energy efficiency, and enhanced security to consumers.
- Home Appliance
- Offering a diverse selection of home automation products that streamline everyday tasks and improve the living experience for households.
