Time to bring back the 80s: if only for a few minutes while you cycle through this cluster! The 1980s were a time of permed hair, shoulder pads and disco. From Ray-Ban sunglasses to rattail hair, it was a fashion period of extremes for both genders, and it's making quite the comeback!
This cluster includes shoulder pads, bodysuits, skinny jeans, leggings, toesocks, tracksuits, legwarmers, mohawks, mullets and a whole lot of denim.
Implications - In one form or another, the 1980s has been popular for decades because of its glam-cool and lighthearted attitude. Since the economic downturn, recent wars and revolutions, many consumers are even more attracted to the outrageousness that the 1980s are known for.
SCORE
6.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
POPULARITY
Popularity 98%
Activity 96%
Freshness 8%
