Their clothes are awesome and the shop is a must-visit, but the adverts for American Apparel have recently come onto my radar, too. Via Trend Hunter of course!
The very 80s inspired, aerobics-style ads include striking sexual images, but take their purpose a step further with social commentary on issues like immigration. Considering the clothes in the shops are your 'basics,’ the adverts totally rock the brand.
Shiny legs are the way forward I tell you.