While most brands are busy designing different styles and colours of shades, Ray-Ban concentrated on its structural design to come up with a foldable version of its rockin' hot Wayfarer sunglasses.
The classic Ray-Ban shades can now be easily stowed away in a purse or clutch bag. These are perfect for those who hate carrying humongous bags.
The cool shades are yours for $149.
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Implications - Consumers are looking for luxury items that are easy to take care of. Products that offer an element of prestige while still being convenient are more appealing than those simply with a high price tag. High fashion labels could incorporate this aspect of easy accessibility into their elite designs in order to attract a wider audience.