From Sun-Seeking Appvertising to Metro Map Glasses
Courtney Scharf — June 15, 2012 — Marketing
These revolutionary Ray-Ban innovations exemplify why this brand is leading the way in iconic eyewear. Undeniably popular and endlessly cool, Ray-Ban has managed to maintain its credibility throughout many decades.
From classic wayfarers to distinct aviators, Ray-Ban produces the originals of many dominating sunglass styles. Popular for good reason, the brand manages its success with both a high-quality product and a knack for understated, but eye-catching advertising. Often verging on the weird side but never alienating its audience, Ray-Ban has a carefully crafted image that has elevated the brand to cult-like status. Appealing to everyone from parents to children, the company makes products that have practically become a staple in terms of eyewear.
Sure to maintain its street credibility for many more years, this is a company rightly confident in every move it makes.
From classic wayfarers to distinct aviators, Ray-Ban produces the originals of many dominating sunglass styles. Popular for good reason, the brand manages its success with both a high-quality product and a knack for understated, but eye-catching advertising. Often verging on the weird side but never alienating its audience, Ray-Ban has a carefully crafted image that has elevated the brand to cult-like status. Appealing to everyone from parents to children, the company makes products that have practically become a staple in terms of eyewear.
Sure to maintain its street credibility for many more years, this is a company rightly confident in every move it makes.
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