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26 Revolutionary Ray-Ban Innovations

From Sun-Seeking Appvertising to Metro Map Glasses

— June 15, 2012 — Marketing
These revolutionary Ray-Ban innovations exemplify why this brand is leading the way in iconic eyewear. Undeniably popular and endlessly cool, Ray-Ban has managed to maintain its credibility throughout many decades.

From classic wayfarers to distinct aviators, Ray-Ban produces the originals of many dominating sunglass styles. Popular for good reason, the brand manages its success with both a high-quality product and a knack for understated, but eye-catching advertising. Often verging on the weird side but never alienating its audience, Ray-Ban has a carefully crafted image that has elevated the brand to cult-like status. Appealing to everyone from parents to children, the company makes products that have practically become a staple in terms of eyewear.

Sure to maintain its street credibility for many more years, this is a company rightly confident in every move it makes.
6.2
Score
Popularity
Activity
Freshness
26
Viral Running Man Videos
Viral Running Man Videos
Subway Running Sneakily Spreads the Word About Ray-Bans
<
25
Kaleidoscopic Summer Shades
Kaleidoscopic Summer Shades
The Ray-Ban 2012 Blocks Collection is the Latest in Hipster Eye Wear
<
24
Oversized Beach Viewers
Oversized Beach Viewers
Marc Moser Creates a Giant Pair of Wayfarers with Pink Lenses
<
23
Sun-Seeking Appvertising
Sun-Seeking Appvertising
The Ray-Ban ‘Bright Light' App Keeps Users Out of the Dark
<
22
Undercover Glasses Ads
Undercover Glasses Ads
Ray-Ban Brings the Dance Floor to the Streets in 'Disco Ballers'
<
21
Fast Freestyling Virals
Fast Freestyling Virals
100 People Freestyle Per Minute for Ray-Ban
<
20
Guerilla Sunglasses Advertising (UPDATE)
Guerilla Sunglasses Advertising (UPDATE)
The Ray-Ban Never Hide Campaign Changes Tactics
<
19
Strange Sunglassvertising
Strange Sunglassvertising
Cow Gives Birth to Ray-Ban Dude
<
18
Screaming Sunnies Commercials
Screaming Sunnies Commercials
These Ray-Ban Sunglasses Ads are Loud and Eye-Catching
<
17
Foolish Sunglass Stunts
Foolish Sunglass Stunts
Ray-Ban Guy Rolls Around Streets in Yarn Ball
<
16
Interchangeable Aviator Shades
Interchangeable Aviator Shades
Change up Your Style with the Ray-Ban Flip Out Sunglasses
<
15
Psychedelic Interactive Ads
Psychedelic Interactive Ads
Ray-Ban 'Rare Prints' Campaign is Limited Edition Awesome
<
14
Pop Icon Pintraits
Pop Icon Pintraits
The Pin Art Portraits by Philip Karlberg are Full of Personality
<
13
Revamped Retro Aviators
Revamped Retro Aviators
Iconic Shades Get a Modern Touch for Ray-Ban Summer 2010
<
12
Limited Edition Aviators
Limited Edition Aviators
22 Karat Gold Ray-Ban Ultra to Mark 20th Anniversary
<
11
Reworked Raybans
Reworked Raybans
Your Grandma's Sunglasses are So Hot Right Now
<
10
Sunglass Lizards
Sunglass Lizards
The Super Ray-Ban Chameleon Changes Color on Contact
<
9
Retro Patterned Sunglasses
Retro Patterned Sunglasses
The Ray-Ban 'Retro Prints' Introduce Some Funky Fun
<
8
Foldable Shades
Foldable Shades
Space-Saving Ray-Ban Wayfarer Sunglasses
<
7
Zipper Hipster Shades
Zipper Hipster Shades
Alexander Wang's Zipper Frame Sunglasses
<
6
Metro Map Glasses
Metro Map Glasses
The Ray-Ban Wayfarer 'Subway' Shades Provide Direction
<
5
Electric-Hued Shoots
Electric-Hued Shoots
The Jeremy Wardlaw and Leebo Freeman Spread is Eye-Catching
<
4
Vintage Ray-Ban Revivals
Vintage Ray-Ban Revivals
Iconic 'Clubmaster' Sunglasses to Be Re-Released
<
3
Rockin' Retro Shades
Rockin' Retro Shades
The Ray-Ban Spring 2010 Collection Showcases Sexy Sunglasses
<
2
Spectacle Summer Shoots
Spectacle Summer Shoots
Thierry Lebraly Photographs Feature Stunning Femmes in Fabulous Frames
<
1
Real Life vs. Photoshop Ads
Real Life vs. Photoshop Ads
Ray-Ban Colorize Campaign Asks You to Never Hide
<