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Sun-Seeking Appvertising

The Ray-Ban ‘Bright Light' App Keeps Users Out of the Dark

— May 4, 2012 — Pop Culture
In a clever and tech-forward appvertising project, iconic sunglasses brand Ray-Ban has released ‘Bright Light,’ an app that lets users in on the sunniest spots in town. The app, available on iPhones, is a clever and useful add-on, irresistible to patio season lovers.

With a strong link to its product and universal likability, tying Mr. Sun directly into this campaign is a brilliant move by Ray-Ban. The accompanying promotion video is understated and comprehensive, perfect for the company’s younger target demographic.

In addition to telling you where to get the best tan, the ‘app also provides instructions to the most sun-soaked route available for users to get to their local sunny destination. Though perhaps not vampire-friendly, this app is sure to get more than a few downloads.
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