The Ray-Ban 'Rare Prints' campaign not only wants you to "Never Hide" but to also show yourself in the brand's cool interactive contest.
When you come across one of the ads in a magazine, make sure you get onto the Ray-Ban's Rare Prints contest page and join in on the interactivity. All of the Ray-Ban ads for the Rare Prints campaign were created by individual artists in this unique campaign. Happy interactivity!
Implications - Interactive ads or the incorporation of both print ads, commercials and viral videos can be a winning combination for companies across many industries. Companies who utilize all of these mediums to target their consumers will find they more effectively penetrate their target market.