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Cow Gives Birth to Ray-Ban Dude

 - Jan 9, 2009   Updated: May 31 2011
References: coloribus & arabaquarius.blogspot
This has to be one of the weirdest attempts at viral commercials I have seen for a long time. And I have seen quite a lot while writing for Trend Hunter.

The title of Ray-Ban's new commercial, “Cow gives birth to a dude,” is self explanatory. So check out the video for a nice visual.

The commercial is directed by Minivegas for Cutwater ad agency.

Implications - Advertisers on the vanguard have realized that audiences have developed the ability to tune out traditional ads; consumers are over-stimulated and naturally filter out ads. For marketing campaigns to be successful on this new playing field, they will need to find exciting and bold ways to deliver their messages.