Let’s put a guy in a huge yarn ball and let him roll about the streets of San Francisco to promote our sunglasses. Brilliant. Make sure you prepare the check for the traffic violation tickets, though.
Well, this stunt was put on by the same folks who gave us the fantastic “Cow gives birth to a dude’ and ‘Disco Ballers’ stunts (both featured below), so a straightforward viral is out of the question.
Ray-Ban is back with Never Hide Films in this viral which involves a dude rolling around in a yarn ball. He finally emerges from inside the ball—wearing his Ray-Ban sunglasses, of course.