Twenty years ago a fashion rage was started when Tom Cruise showed up as Top Gun in his hot aviator sunglasses. Everybody had a pair. 20 years later, it's time to celebrate. Ray-Ban is offering 25,000 pairs of Ray-Ban Ultra Limited Edition Aviators. The shares are 22 karat gold plated for $485. If you have a thing for sunglasses, this is a classic design that you must have.
Implications - Modern consumers are looking for a bit of luxury in the purchases they make. Everyday products that offer a function while containing a prestigious element are appealing to those who desire more than just practicality. In order to further develop its brand, a company could focus on creating more items with this elite element in mind.
Limited Edition Aviators
More Stats +/-
Chic Vegetable-Tanned Leather Furniture
Free-From Whole-Grain Cookies
Childhood Toy-Inspired Jewelry
Multipurpose CBD Scrubs
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.