Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

Fakevertising

Marc Jacobs Retro Tracksuit Man Creates Buzz

— March 23, 2008 — Unique
Marc Jacobs is known for creating quirky, bizarre ads. We've even featured a few on Trend Hunter, which you can see below. Now a new series of Marc Jacobs ads are stirring a buzz in the fashion blogosphere too, this time featuring a bearded man, with glossy long hair, sporting a retro tracksuit and holding a brown leather bag a he sprawls out in sexy poses.

They're strange alright, but this time, they're fake.

We've seen fake status bags and fast fashion retailers knock-off designer clothes, but false advertisement is a refreshing spoof. The ads were circulating the web for a while, and for about a week, no one was certain if they were real MJ ads or parodies.

It turns out, it was all a prank, and the creative credit has been given to Hart+Larsson.

After the images first began circulating, no one had any idea who created the ads; not until Fashionista received the following email:

Hello Natalie.

We're photographers and filmmakers and advertising creatives.

We like to explore and to experiment and to challenge tired notions of what is and what is not.

The New Enthusiasm is our platform.

The New Enthusiasm is the new order of the very thing we are all witnessing.

We're huge Marc Jacobs fans. And Juergen Teller too.

We aim to flatter.

We thank you in kind.

Have a great day.

Hart+Larsson

And they shot over another email when she carried on asking questions:

ohhhhhh Natalie, we love you and your persistence

For fun.

These are not scheduled to run anywhere but in your pretty little head tonight (just you wait).

We do, however, think Marc, were he as wise as he is (now) taut, should run them in a future issue of W (pass the word).


Interesting! Check out the latest real Marc Jacobs ads featuring Victoria Beckham:

3
Score
Popularity
Activity
Freshness