Finally traditional media is starting to catch to realize the importance of moving online. While the majority of older ad agencies continue to fight off the notion of moving on the web, Grey New York is embracing it in a big way. Their shifting the entire agency to become "tradigital." The term was coined by president Steve Hardwick who told Advertising Week, "We're bringing in all kinds of kids with mohawks and tattoos."
Tradigital media is all about embracing both traditional and new media techniques, melding them to create the most powerful type of advertising opportunities available today.
Check out a video interview with Hardwick.