This Stussy 'Great Minds' collection takes some of the iconic thinkers and innovators throughout history and gives them an 80's neon graffiti makeover.
The Stussy 'Great Minds' series features Freud, Einstein, Marx, Shakespeare, and Thoreau. Each subverted portrait is coupled with a few lines that characterize the icon's work.
Implications - When you take a famous historical figure and reinvent them with a modern twist, the result is usually whimsical and playful like these quirky creations. Nevertheless, what makes products like the successful is the way that they allow consumers the opportunity to share their love of history and literature while simultaneously having fun a the same time. Even the most sophisticated of consumers needs a bit of humor in their life, and products along these lines certainly fit the bill.