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Brand Infusion

Adidas expands into architecture, runways, street style, music

Implications - Brand infusion has been taken to the next level by breaking ad medium barriers. Global brands are expanding their outreach to hipsters, gangsters and everyone in between, putting branded spins on everything from architecture to branded house parties and free concerts.
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
1,342,567 Total Clicks
May 09 - Oct 09
Warm
MarketingLifestyleInteractiveBranding
Featured Examples
Abnormal Athletic Attire - Adidas SLVR Strays from the Sporting Norm With Dreary Greys
SCORE 4.3
Average 8,846 Clicks Pub: Sep 9, 09
Abnormal Athletic Attire
Adidas SLVR Strays from the Sporting Norm With Dreary Greys
The Adidas SLVR concept is one geared towards versatility, functionality and a commitment to an understated sense of style. The style is geared for functional life rather than sweating in a gym. There… [More]
Harnessing Soccer Star Power - Adidas Uses Argentinian Phenom Messi for 'Spark' Ads
SCORE 3.6
Mild 11,487 Clicks Pub: Jul 19, 09
Harnessing Soccer Star Power
Adidas Uses Argentinian Phenom Messi for 'Spark' Ads
What better way to advertise a new soccer brand than using arguably the best soccer player in the world mixed with a graphic novel-styled campaign? Lionel Messi is the head honcho for Adidas’ new ‘Spark’… [More]
Soccer Net Fashions - Yohji Yamamoto Gets Netty for the Adidas Y-3 Spring Collection
SCORE 5.8
Warm 8,963 Clicks Pub: Sep 25, 09
Soccer Net Fashion
Yohji Yamamoto Gets Netty for the Adidas Y-3 Spring 2010 Collection
Inspired by “the movement of the net after a goal,” according to Style.com, Yohji Yamamoto envisioned a net-themed line for the Adidas Y-3 Spring 2010 collection. Not very practical for the field, or even… [More]
Badass Black Leather Sneakers - Adidas 80s CP Kicks Surprise Hardcore Fans
SCORE 5
Warm 12,281 Clicks Pub: Aug 1, 09
Badass Black Leather Sneakers
Adidas 80s CP Kicks Surprise Hardcore Fans
These black leather Adidas Originals sneakers are almost shocking to see. The brand Adidas is greatly loved by generations; the sneaker machine has done so many, variations of their classic shoe and collaborated… [More]
Street Styletorials - The Sartorialist Teams Up With MiLK China and Adidas
SCORE 4.8
Average 11,734 Clicks Pub: Jul 30, 09
Street Styletorials
The Sartorialist Teams Up With MiLK China and Adidas
The fashionista go-to website that acts as a guiding light to all of the style-inclined, also known as the Sartorialist, has now paired up with a Chinese publication called MiLK China and Adidas Originals.… [More]
Soccer Player Hairdos - Adidas' Africanized Confederation Cup Campaign
SCORE 3.4
Mild 7,474 Clicks Pub: May 24, 09
Soccer Player Hairdos
Adidas' Africanized Confederation Cup Campaign
Adidas has commissioned these awesome ads that recall a key aspect of Africa's popular culture to celebrate the fact that the Confederation Cup is being played on African soil. These new Adidas ads pay… [More]
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