Adidas expands into architecture, runways, street style, music
Implications - Brand infusion has been taken to the next level by breaking ad medium barriers. Global brands are expanding their outreach to hipsters, gangsters and everyone in between, putting branded spins on everything from architecture to branded house parties and free concerts.
Trend Themes
1. Brand Infusion - Brand infusion has been taken to the next level by breaking ad medium barriers.
2. Interactive Promotions - Marketers and advertising agencies are increasingly creating interactive promotions that get consumers emotionally involved with a product before it's released.
3. Athletic Aesthetics - The trend of incorporating athletic aesthetics in architecture and fashion is becoming more popular.
Industry Implications
1. Advertising - Business professionals in advertising can harness the trend of brand infusion by breaking ad medium barriers and creating unique promotions.
2. Fashion - Business professionals in the fashion industry can reference the trend of incorporating athletic aesthetics to differentiate their products.
3. Architecture - Business professionals in the architecture industry can draw inspiration from the trend of incorporating sports themes into building designs.
12 Featured, 64 Examples:
1,800,629 Total Clicks
Date Range:
May 09 — Oct 09
Trending:
Warm
Consumer Insight Topics:
