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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,250 more

Brand Infusion

Adidas expands into architecture, runways, street style, music

Implications - Brand infusion has been taken to the next level by breaking ad medium barriers. Global brands are expanding their outreach to hipsters, gangsters and everyone in between, putting branded spins on everything from architecture to branded house parties and free concerts.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured, 64 Examples:
1,628,075 Total Clicks
Date Range:
May 09 — Oct 09
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Abnormal Athletic Attire
Abnormal Athletic Attire
Adidas SLVR Strays from the Sporting Norm With Dreary Greys
The Adidas SLVR concept is one geared towards versatility, functionality and a commitment to an understated sense of style. The style is geared for functional life rather than sweating in a gym. There… MORE
Harnessing Soccer Star Power
Harnessing Soccer Star Power
Adidas Uses Argentinian Phenom Messi for 'Spark' Ads
What better way to advertise a new soccer brand than using arguably the best soccer player in the world mixed with a graphic novel-styled campaign? Lionel Messi is the head honcho for Adidas’ new ‘Spark’… MORE
Soccer Net Fashion
Soccer Net Fashion
Yohji Yamamoto Gets Netty for the Adidas Y-3 Spring 2010 Collection
Inspired by “the movement of the net after a goal,” according to Style.com, Yohji Yamamoto envisioned a net-themed line for the Adidas Y-3 Spring 2010 collection. Not very practical for the field, or even… MORE
Badass Black Leather Sneakers
Badass Black Leather Sneakers
Adidas 80s CP Kicks Surprise Hardcore Fans
These black leather Adidas Originals sneakers are almost shocking to see. The brand Adidas is greatly loved by generations; the sneaker machine has done so many, variations of their classic shoe and collaborated… MORE
Street Styletorials
Street Styletorials
The Sartorialist Teams Up With MiLK China and Adidas
The fashionista go-to website that acts as a guiding light to all of the style-inclined, also known as the Sartorialist, has now paired up with a Chinese publication called MiLK China and Adidas Originals.… MORE
Soccer Player Hairdos
Soccer Player Hairdos
Adidas' Africanized Confederation Cup Campaign
Adidas has commissioned these awesome ads that recall a key aspect of Africa's popular culture to celebrate the fact that the Confederation Cup is being played on African soil. These new Adidas ads pay… MORE
Branded House Parties
Branded House Parties
Interior Design At The Adidas Concept Store in Berlin
To celebrate the 60th birthday of global sports brand Adidas, the good people at Adidas threw a house party at the new No 74 concept store in Berlin last month. The house underwent a complete interior… MORE
Messy Marketing
Messy Marketing
Adidas Originals & The Ting Tings Paint Fans for Free Gig
In a rather unusual but artistic and creative marketing approach, Adidas collaborated with the band The Ting Tings on a free music gig in their hometown, Manchester, on February 27th. The unique gig was… MORE
Snowy Sport Sneakers
Snowy Sport Sneakers
Adidas Original OT-Tech 7X 700 Winter Hi Running Boots
While running is a favourite form of exercise among many, it leaves many to question what you wear on your feet in the winter. Most running shoes are not equipped to deal with slush or snow, but fortunately,… MORE
Music Video Clothing Promos
Music Video Clothing Promos
Adidas Originals FIVE-TWO 3 Commercial with RIP Slyme & DJ Fumiya
To hype up their Originals FIVE-TWO 3, Adidas Originals Japan collaborated with Hip-Hop group RIP Slyme to create a music video featuring Adidas products. This Adidas Originals FIVE-TWO 3 commercial is… MORE
Laced-Up Architecture
Laced-Up Architecture
See the Athletic Aesthetics of the Administrative Adidas 'Laces' Building
Behold the new Adidas ‘Laces’ building and administrative complex designed by architectural firm kadawittfeldarchitektur. The Adidas Laces building is being built in the city of Herzogenaurach, Germany.… MORE
play_circle_filled Virtual Detectives
Virtual Detectives
Adidas' Interactive Campaign for Palmeiras Shirts in Brazil
Sportswear company Adidas is running a campaign in Brazil to promote the launch of the Palmeiras replica. Adidas has created an interactive virtual game, where players must find Palmeiras shirts that… MORE

Related Trend Reports & Custom Market Research

Related Examples

Pump-Up Sports Campaigns
Pump-Up Sports Campaigns
EA Sports Fifa 2010 Campaign Evokes Community Passion for the Game
Multihued Winged Sneakers
Multihued Winged Sneakers
Jeremy Scott Does Technicolor Athletic Gear for Adidas
Exorbitant Sports Complexes
Exorbitant Sports Complexes
2010 World Cup England Team to Stay at $19.5 Million Facility
Skin-Slashing Fashion
Skin-Slashing Fashion
The Phi Spring 2010 Line Uses Creative Cuts to Enhance Curves
Calculated Cutouts
Calculated Cutouts
Designers Snip, Carve and Slash for Spring 2010
Skin Flashing Fashion
Skin Flashing Fashion
Narciso Rodriguez's Sheath, Shift, Spring 2010 Attire
play_circle_filled Shredded Gothic Fashion
Shredded Gothic Fashion
Death Valley- and Vulture-Inspired Rodarte Spring 2010 Collection
Linked & Locked Fashion
Linked & Locked Fashion
Dion Lee Redefines Australia's Fashion Front
Disco Ball Kicks
Disco Ball Kicks
‘Adidas Originals by Originals Jeremy Scott JS Sequin' Shoes Are Retr
Hipster Sportswear
Hipster Sportswear
Adidas Originals by Originals James Bond for David Beckham Is Sophisticated
Gold Crackle Kicks
Gold Crackle Kicks
Adidas Nizza Hi Shoes Add Sparkle to Your Feet
play_circle_filled Manly Kick Collaborations
Manly Kick Collaborations
Adidas Originals Fall 2009 James Bond for David Beckham
Chameleon Kicks
Chameleon Kicks
Adidas Shows True Colours With the XLarge Superstars
Muppet Sneakers
Muppet Sneakers
Kermit the Frog Adidas by Stan Smith
Revisiting Classic Kicks
Revisiting Classic Kicks
Adidas Vault Reveals 60 Years of Shoemaking Experience
Hip-Hop Celebration Apparel
Hip-Hop Celebration Apparel
Adidas and Def Jam Celebrate Anniversary With Design Line
Patriotic Sneakers
Patriotic Sneakers
Adidas Originals 60th Anniversary Stars & Stripes Pack
38 Adidas Innovations
38 Adidas Innovations
From Innovative Marketing Campaigns to Embracing Art
Zipper Stripe Sneakers
Zipper Stripe Sneakers
Adidas Nizza Hi Zip Adds a Pop of Neon Color and Texture
4th of July Footwear
4th of July Footwear
Adidas Micropacers Celebrate '60 Years of Soles and Stripes'
Magnificent Makeup Masks
Magnificent Makeup Masks
Igor Bogun's Transcendent Fashion Photography
Classic Logo Mods
Classic Logo Mods
Kazuki Kuraish Jolly Roger for Adidas ‘Originals by Originals'
BBQed Shoes
BBQed Shoes
Adidas Window Display Suggests Eating Old Soles for Dinner
Stormtrooper Sneakers
Stormtrooper Sneakers
Adidas Teams With Star Wars For Clothing Collection
Leopard Print Sneakers
Leopard Print Sneakers
Vulcanized Boot from Adidas Oringinals by Originals Originals Kazuki
Soccer Strategy Commercials
Soccer Strategy Commercials
Australian World Cup Qualifier Ads Showcase Japan's Training
Cityscape Sneakers
Cityscape Sneakers
Adidas ZX700 Gets Edgy With an Urban Flair for Your Feet
play_circle_filled 'Star Wars' Sneakers
'Star Wars' Sneakers
From Darth Vader Boots to Adidas 'Star Wars' Pack
Spectator Banning
Spectator Banning
Swine Flu Exiles Fans from Pro Soccer in Mexico
Album Cover Sneakers
Album Cover Sneakers
Mos Def Self-Promotes While Designing For Adidas
Formal Gymwear
Formal Gymwear
Jeremy Scott's Adidas Line Features Frills, Tails and Tracksuits
Supercar Spring Shoes
Supercar Spring Shoes
Bounce:S Trainers by Adidas Porsche Design Help You Jump
Top 50 Fashion Photography Editorials in Q1 2009
Top 50 Fashion Photography Editorials in Q1 2009
Electric Green Sneakers
Electric Green Sneakers
Adidas Originals Electro Pack Celebrates the Springtime
Fashionable Fleece Shinguards
Fashionable Fleece Shinguards
Nom de Guerre F/W ‘09 Blends Soccer Gear and Military Chic
Carbon Fiber Cleats
Carbon Fiber Cleats
Nike Mercurial Vapor Soccer Shoes Feature Super-Light Support
Aquatic Fashion Photography
Aquatic Fashion Photography
VMan Goes 'In Deep' For Men's Spring
Nudevertising Sneakers
Nudevertising Sneakers
Tym Roders Wears Nothing But Adidas Shoes for David Ellingsen
Diamond-Studded Sneakers
Diamond-Studded Sneakers
Adidas Celebrates 60th With $800 Pair of Superstars
Soccer Players as Sheep
Soccer Players as Sheep
Hiltl Vegetarian Restaurant Ads
Break-Up Service Clothing Ads
Break-Up Service Clothing Ads
Safevertising for Adidas Originals
Celebrity Sneaker House Parties
Celebrity Sneaker House Parties
Adidas Originals Commercial
Creative Ad Critiques
Creative Ad Critiques
Surreal Fashion Photography
Athletic Couture
Athletic Couture
Adidas High Fashion
play_circle_filled Soccer-Playing Mini Robots
Soccer-Playing Mini Robots
The AI-Equipped Robo-Q
play_circle_filled Runway-Worthy Athletic Shoes
Runway-Worthy Athletic Shoes
Jeremy Scott for Adidas
Fake Naughty Photography
Fake Naughty Photography
Scandalously Edgy Fashion Photography
Soccer Contact Lenses
Soccer Contact Lenses
World Cup Eye Balls
Designer Sports Fashion
Designer Sports Fashion
Adidas by Stella McCartney Fall 2008 Collection
Customised Sports Furniture
Customised Sports Furniture
Dorophy Tang for Adidas in Beijing
Soccer Players as Strippers
Soccer Players as Strippers
David Beckham for Emporio Armani Underwear
play_circle_filled Daredevil Soccer Stunts
Daredevil Soccer Stunts
Cesc Fàbregas for Nike T90
play_circle_filled SUV-Sized Shoe Sculptures
SUV-Sized Shoe Sculptures
Adidas Originals Left-Right Project
Student Style
Student Style
Sartorialist Hits Yale
Street Fashion for High Fashion
Street Fashion for High Fashion
Sartorialist Shoots Vogue Paris Cover
Creative Commercial Critiques
Creative Commercial Critiques
Bela Borsodi Fashion Photography
Viral YouTube Ad
Viral YouTube Ad
How Adidas Earned its Stripes
Adidas Celebrates Originality
Adidas Celebrates Originality
Targets YouTube, Facebook, Collaborates with Diesel
DIY Virtual Music Fest
DIY Virtual Music Fest
Adidas Originals Festival
Street Fashion Blogs
Street Fashion Blogs
The Sartorialist And More
Luxury Soccer Shoes
Luxury Soccer Shoes
New Football Boot by Hummel
Adidas Originals
Adidas Originals
NBA Superstar Footwear Collection
Adidas Launches Store With The Help Of Ducks
Adidas Launches Store With The Help Of Ducks
The Adidas Football Cathedral
The Adidas Football Cathedral