Category
Lifestyle
Assisted Choices
Trend cluster
Category
Crowdsourcing
Creativity
Cultivating Cost-Effectice Consumer Involvement.
2.4
Trend score
Trend
What is the Crowdsourcing Creativity trend?
Crowdsourcing Creativity: Harnessing the collective power of individual creativity is a cost-effective way to innovate. Crowdsourcing is the extreme version of a focus group; rather than simply recording responses and acting accordingly, crowdsourcing directly and immediately affects the product or venture in which it is used.
Trend themes
Themes within the Crowdsourcing Creativity trend
Three behaviours holding the trend together01
Pro-Am Journalism
Amateurs contribute to reporting while professionals edit, resulting in a collaborative news creation process.
02
Crowdsourced Research and Development
Large groups of scientists tackle specific challenges, allowing companies to outsource complex problems to the collective expertise of the crowd.
03
Community-Powered Marketplaces
Platforms that leverage user suggestions and votes to determine the products and services offered, democratizing decision-making processes.
Industry implications
What the Crowdsourcing Creativity trend means for industry
Where the trend changes the playbookFor
Media and Publishing
Integration of user-generated content and professional oversight for news and storytelling.
For
Scientific Research and Development
Global collaboration on specific scientific problems through incentive-based participation.
For
E-Commerce
Crowdsourced platforms allowing consumer input to shape product offerings, enhancing market alignment.
Trend signals
Trend signals for Crowdsourcing Creativity
Trend score 2.4 out of 10, from popularity 17%, activity 47%, freshness 8%.
Popularity17%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Crowdsourcing Creativity trend
17 featured examples from May 7, 2007 to Nov 4, 2008CategoryPop Culture
Crowdsourced Journalism
Assignment Zero: an Experiment in Pro-Am Journalism
The media and journalism industry can adopt the pro-am journalism model to foster collaboration and enhance the accuracy and diversity of news reporting.
CategoryArt & Design
Crowdsourced Products
The Release1.0 Design Competition for Museum Shops
The museum retail industry can embrace crowdsourced designs to offer more unique and relevant products to visitors.
CategoryArt & Design
Online Interior Design Marketplaces
Decorati
E-commerce companies can take advantage of the trend towards online marketplaces for high-end interior design pieces.
CategoryArt & Design
Crowdsourcing Home Decor
Bon Bon Kakku
Bon Bon Kakku provides a platform for textile artists to showcase and sell their designs.
CategoryEco
Making Fair-Trade Goods Feasible
The CraftNetwork
The online marketplace industry could benefit from creating a platform that offers fair-trade artisan goods directly to consumers.
CategoryPop Culture
Crowdsourced Club Music
The Tony Player
Potential for nightclubs, events, and festivals to incorporate crowdsourced music curation in their programming.
CategoryLifestyle
Crowdsourced Restaurants
The Instructables Restaurant
The hospitality industry can benefit from crowdsourced restaurants by allowing for unique dining experiences and increased customer engagement.
CategoryPop Culture
Crowdsourced Car Replacements
Pre-Phillies Parade Fundraising
Opportunity to develop crowdfunding platforms specific to compensating victims of property damage.
CategoryPop Culture
Virtual Gourmet Marketplaces
Foodzie is Edible Etsy
The food and beverage industry can benefit from adopting virtual marketplaces and direct-to-consumer business models to reach new audiences and expand offerings.
CategoryScience
Crowdsourced R&D
InnoCentive Poses Million Dollar Challenge
Pharmaceutical companies can disrupt traditional R&D practices by utilizing crowdsourcing platforms to solve scientific challenges.
CategoryPop Culture
Crowdsourced Journalism
The News is NowPublic.com
Disruptive innovation opportunity: Drive innovation in news organizations by integrating crowdsourced reporting and editing.
CategoryBusiness
Education Marketplace
The School of Everything
The School of Everything falls within the education technology industry, offering a digital platform for knowledge sharing and teaching.
CategoryPop Culture
Collaborative Online Product Naming
NameThis.com
Crowdsourced product naming solutions such as NameThis.com offer an innovative way for marketing and advertising professionals to involve their target audience in the branding pro…
CategoryFashion
Crowdsourced Sneakers
'RYZ Wear' Makes YOU a Designer
RYZ Wear's crowdsourced approach to sneaker design has the potential to disrupt the traditional footwear industry by allowing consumers to have full creative control over their fo…
CategoryEco
Organizing Group Action Online
The Point
The Point's emphasis on community engagement and mass mobilization of users is an opportunity for social networking platforms to develop new engagement strategies.
CategoryPop Culture
Crowdsourcing Music Wikis
Amazon Launches SoundUnwound.com
Opportunity for online retailers to create comprehensive information hubs for products and services, engaging with customers and improving brand authority.
CategoryBusiness
Online Concert Ticket Haggling
Zigabid.com Negotiable Marketplace
The ticketing industry can embrace the trend of negotiable ticket prices and create platforms or services that facilitate direct interaction between sellers and buyers, disrupting…
