Cultivating Cost-Effectice Consumer Involvement
Implications - Harnessing the collective power of individual creativity is a cost-effective way to innovate. Crowdsourcing is the extreme version of a focus group; rather than simply recording responses and acting accordingly, crowdsourcing directly and immediately affects the product or venture in which it is used.
Trend Themes
-
Pro-am Journalism — Amateurs contribute to reporting while professionals edit, resulting in a collaborative news creation process.
-
Crowdsourced Research and Development — Large groups of scientists tackle specific challenges, allowing companies to outsource complex problems to the collective expertise of the crowd.
-
Community-powered Marketplaces — Platforms that leverage user suggestions and votes to determine the products and services offered, democratizing decision-making processes.
Industry Implications
-
Media and Publishing — Integration of user-generated content and professional oversight for news and storytelling.
-
Scientific Research and Development — Global collaboration on specific scientific problems through incentive-based participation.
-
E-commerce — Crowdsourced platforms allowing consumer input to shape product offerings, enhancing market alignment.
17 Featured, 21 Examples:
321,884 Total Clicks
Date Range:
Jun 07 — Nov 08
Trending:
Average
Consumer Insight Topics:
