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Crowdsourced Club Music

The Tony Player

— October 31, 2008 — Pop Culture
It was only a matter of time before crowdsourcing hit the dance floor, and Tony Player is at the head of this soul train.

Tony Player utilizes Twones, a program that collects music from Last.fm, YouTube, iTunes, Muxtape, and other online music sources and organizes them into one central location. When Twones users enter a nightclub, they can activate their Twones playlists to be discoverable. Enter Tony Player, a DJ's best friend.

Tony Play then collects the recently played songs from all of the club's patrons who have activated their Twones playlists. These songs will pop up on the DJ's screen, where he or she can use those songs in their set.

Prior to Tony Play, DJs were selected at least partially based on the kind of music they enjoyed playing. Now any DJ's set can directly reflect the musical tastes of the club's patrons at that moment.
Trend Themes
1. Crowdsourced Music Curation - Opportunities for music startups to utilize crowdsourced curation to generate personalized or community-driven event playlists.
2. Twones Integration - Potential for event technology to integrate with Twones, or other online music sources, to create shared club playlists.
3. Real-time Music Selection - Space for DJs or music applications to build toolsets that integrate with real-time club music playlists for on-the-spot, data-driven song selection.
Industry Implications
1. Nightlife - Potential for nightclubs, events, and festivals to incorporate crowdsourced music curation in their programming.
2. Event Technology - Opportunities for event technology companies to provide integrations with Twones or other music services that allow for real-time, crowdsourced playlist creation and music selection.
3. Music Streaming - Space for music streaming and curation services to develop features that allow for real-time club tracklists or mixes that are generated in accordance with crowd-sourced music integration.
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