Most of the products found in museum gift shops are pretty standard, like pens, coffee table books and mugs. The Release1.0 Design Competition aims to shake things up, however, by implementing the Web 2.0 concept of crowdsourcing into the items that museum gift shops carry.
Designers can upload their ideas to the Release1.0 website (see Read More URL). Winning designs will be sold at London’s ICA, the Deutsche Guggenheim in Berlin and at culturelabel.com. In addition, designers will earn 7% of their product’s wholesale price. Check out the gallery to view some of the submissions.