Fancy a round of underwater golf? What about eating in an underwater restaurant? We've done an underwater trends feature before, but we have so much more to add to the list!
Underwater activities are no longer limited to submarines, snorkeling or diving. With advancements in technology, a rise in the quest for thrilling experiences and new demands from adrenaline junkies, a wide range of unique activities are taking place under the sea.
One aesthetic, less dangerous activity is underwater fashion photography. People like Peter de Mulder, whose latest series is titled "Water Proof," are going underwater to shoot commercial and fashion campaigns. Water Proof features beautiful images like a ballerina swimming in a lagoon in the Indian Ocean; even more mesmerizing is the "making of" video on his site.
Check out some of the most offbeat things that are going on in this fascinating, aquatic world...
Top 29 Underwater Innovations, From Deep Sea Golf to Fashion Photography
Top 29 Underwater Innovations, From Deep Sea Golf To Fashion Photography :
23
7 Floors & 7 Stars Below Sea Level
Istanbul Underwater Hotel
22
Luxury Underwater Hotel in Dubai
Hydropolis to Open This Month
21
Marine Machines
Innespace Production's Dolphin Watercraft
20
Models In Water Special Effects Campaign
Diesel Style Lounge
19
Dance Floor Aquariums
Sharks Swim Under Qua Bottle Lounge
18
Hilton Maldives Resort: World's First Undersea Restaurant
17
Underwater SMS for Divers
UDI Digital Texting
16
The Snake Robot
ACM-R5
15
$270,000 Sub-Aquatic Restroom
Underwater Toilet at Mumin Papa Cafe
14
World's 1st Self-Sustaining Underwater Habitat
13
One Room Underwater Hotel
Utter Inn Hotel
12
Extreme Tourism
Swimming With Sharks
11
Underwater Golf Tournaments
10
Underwater Ice Hockey World Championship
9
Breathing Underwater... Forever
Poseidon Mk IV Discovery Rebreather
8
Underwater Sculptures
7
Underwater Museum in China
Shipwreck Could Have 80,000 Treasures
6
Diving Mask Takes Hands-Free Photos
Liquid Image Camera-Mask
5
Space and Underwater Pen
Tombow's Object XL Pressurized Ink Cartridges
4
Tennis on Water
Williams & Nadal for Sony Open
3
Underwater iPods
Shuffle Watersport Bundle
2
Music Underwater
Waterproof Scuba MP3 Player
1
Amphibious Robot That Swims
Aqua Can Follow You Home
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Bright Poolside Diver Watches
C60 Pool Diver Turns Vacation Activities into Colorful Dial Markers
Sponteneous Beach Club-Inspired Campaigns
Casablanca Debuts the Beach Club 2026 Campaign
Wearable Water Bottles
im Water Debuted "the World's First Wearable Water"
Demure Dive Watch Ranges
The TAG Heuer Aquaracer Range Has Eight Models in Many Sizes
Seafood Waste Bioplastics
Natnov Bioscience Has Turned Seafood Waste into New Bio-Economy Products
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Gourmet Tinned Seafood Collections
Siesta Co.'s Vegan Seaweed Tins Boast Gen Z-Friendly Packaging
Jet Ski-Powered Micro Yachts
The 'One 16' Hybrid Jet Ski Yacht Has a Two-Part Design
Unique Concept Clothing Stores
The BASE Store in New York Offers an Unexpected Style Oasis
Gen Z-Led Swimwear Campaigns
Pacsun Taps Gen Z Influencers for Spring/Summer 2026 Swimwear Capsule
Mockumentary Product Tests
Robert Irwin vs. 100 Crocs Puts Columbia Sportswear Shoes to the Test
Elevated Diver Timepieces
Seiko Introduces New Designs to the Prospex and Presage Series
Disaster-Resilient Hospitality Concepts
Margot Krasojević Presents an Emergency Hotel Concept
Photographer-Inspired Photo Apps
The Leica LUX App is Launching the Artist Looks Filter Effects
Animation-Branded Golf Collections
The 2026 Disney x Nike Golf Collection is Playful
Versatile Activewear Essentials
Under Armour Features Co-Ord Pieces for Functionality and Style
Sea-Inspired High Jewelry Collections
Tiffany & Co. Presents the Blue Book 2025 'Sea of Wonder'
Ultra-Stylish Eyewear Collections
Aquazzura's Inaugural Eyewear Collection Exudes Elegance
Surf-Culture-Inspired Summer Apparel
Nautica x The Beach Boys Team Up for an Exclusive Collection
Playful Beach-Inspired Tech Lines
CASETiFY x SpongeBob SquarePants Drop a New Collection
Aquatic-Themed Watch Collections
Swatch's New SCUBAQUA Collection Uses Bioceramic Materials
Mindful Digital Aquariums
Reef Turns Screen-Free Time into a Calm Ritual Through Interaction
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Dynamic Scent-Inspired Fashion Presentations
Startup Fashion Week 2026 Concluded Its Program
Sustainable Shapewear Lines
The OceanHug Collection by Shapellx is Crafted from Oyster Shells
Beer-Branded Seafood Products
Sea Cuisine and Guinness Partnered to Bring Pub Cuisine Home
Crownless Refined Timepieces
Kurono Diver’s Watch Places a 35mm Timepiece Inside a Diving Case
Ultra-Durable Action Cameras
The Insta360 X5 is Waterproof to 49-Feet for Use in Aquatic Scenarios
Avant-Garde Biomimicry Fashion Designs
Iris Van Herpen Debuts the Fall 2025 Haute Couture Capsule
Screen-Free Digital Cameras
Camp Snap 2 Delivers Digital Photography Without a Display
AI-Generated Fashion Week Content
Miami Fashion Week Willl Make Use of AI-Generated Content
Sustainable High-End Swimwear Brands
Aventura Swimwear Blends High Style with Sustainability
Soccer-Themed Golf Experiences
Topgolf Runs an International Soccer-Themed Experience
French Resort Swimwear
Bydee's La Piscine Privée Has Château-Inspired Swim, Resortwear and Jewelry
Bioluminescent Oceanic Timepieces
The Zenith Defy Extreme Diver Topper Edition is Show-Stopping
Mermaid-Inspired Makeup Collections
The Flower Knows Shell's Jewel Collection Boasts Ocean Motifs
Unconventional Vehicle Control Ads
BMW Launched its 'Heart of Joy' Campaign Featuring an Octopus
AI-Integrated Research Spas
Midjourney Medical Introduces an Underwater Take on MRI‑style Imaging
Suspended Architectural Elements
Yanko Design Unveils Novasis Floating Platform Concept
Marine Pollution Photo Apparel
nanamica x Mēdeia1.0 Join featuring Shomei Tomatsu's Work
Tournament-Inspired Waterfront Takeovers
Tequila Don Julio 1942 Unveiled the 'Port of Champions'
Fashionable Photography Brand Accessories
Leica Luxury Leather Goods Have a Minimalist Aesthetic
Jelly-Inspired Dive Watches
Swatch's Scubaqua Collection Introduces Translucent Ocean Colorways
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Experimental Fall Wardrobe
Undercover KHAOTIQUE NOIR Collection Debuts at Paris Fashion Week
Cheeky Swimmer Spirit Campaigns
Tom Daley and Malibu Reunited to Showcase Heat-Reactive Swimwear
Vintage-Inspired Statement Swimwear
Tyler McGillivary Launched Her First-Ever Swimwear Collection
Power-Free Hydrofoil Bikes
The SUBI Surfing Bike Allows Riders to Freestyle on the Water
Water-Friendly Plush Toys
Moosh-Moosh's Aqua Plushies Makes a Splash for Summer Water Play
Futuristic AI Cameras
The AI Camera Concept Adds Innovation in Photography by Removing Lens
Fish Bone-Inspired Shoe Designs
Giuseppe Zanotti Brings Back Its Signature Slim Collection
Design Journey Picture Books
FormaFantasma’s the Down Under Traces Australia’s Eco-Design Story
Modern Low-Impact Swimwear
Vitamin A's Newest Swimwear Collection Reduces Environmental Impact
Minimal Tailored Fall Fashion
Galilee by Sea Fw25 Reveals Monochromatic and Refined Menswear
Streetwear Label Expansions
KSUBI Unveils KSWIM, The Brand’s First-Ever Swimwear Collection
Subterranean-Inspired Outerwear
Stone Island Marina AW25 Explores Community and Maritime Heritage
Groundbreaking Swimwear Constructions
onewith is Fundamentally Reimagining Swimsuit Design
Debut golf fashion series
The Carnival Golf Collection is a new range inspired by golf culture
Wave-Inspired Coffee Tables
Katerina Bulgakova's Seahorse Coffee Table Captures the Water's Motion
Art-Tech Zine Collaborations
twentynine zine Turns AI Nostalgia to Art Using Yoga 9i Aura Edition
Modern Nightlife Fashion Collections
Ksubi Dropped Its 12-Piece After-Dark Capsule
Adjustable-Depth Therapy Pool Designs
SwimEx Spotlights its DepthSelect Series Innovation
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Interactive Jellyfish Exhibits
SeaWorld San Diego Debuted 'Jewels of the Sea' This Year
Floating Futsal Pitches
SportChek Unveiled a First-Of-Its-Kind Pitch on the Toronto Waterfront
Athlete-Approved Sun Protection Garments
The Outerknown Sun Collection Features UPF 50+ Protection
Collaborative Luxe Swimwear
Adriana Degreas X Sabine Getty Debut Vintage a Icon-Inspired Capsule
Collaborative Summer Protective Fashion
BEAMS and Speedo Work on a Amphibious Collection
Eye-Catching Water Sculptures
NEON Designed the 4.3-Metre-High 'The Fountain' in the UK
Kinetic Reef Displays
The LEGO Tropical Aquarium Builds Motion into Underwater Scenes
Feminist-Forward Contemporary Fashion Collections
Songs of Siren Blends Depth and Precision
Integrated Dive Suits
AQUA HUMAN Dive Suit by Ivana Nedeljkovska Removes External Tanks
Athlete-Inspired Swimwear Campaigns
Kulani Kinis Debuts the Girls Who Go First with Zoë McDougall
Innovative Maritime Transportation Systems
SeaTrain Technology Presents a Groundbreaking Approach
Immersive Auto-Focused Artistic Experiences
Lexus Explores the Relation Between Humans & Mobility
Stylistic Lightweight Beach Shades
Swim Shady is Set to Debut 'The Swim Shady’
AI-Powered Fashion Photography Platforms
BetterStudio Protects Talent & Transforms Brand Imagery
Underwater Archaeological Projects
Hublot Creates a Documentary Feature with Anil Brancaleoni
Beachy Shell Jewelry Collections
Tuckernuck Showcases its New Jewelry Collection for Summer
Swimming-Focused Branding Initiatives
British Swim School Debuts Jump on It Campaign
AI-Enhanced Bird Baths
The Birdfy Bath Pro Captures Wide-Angle and Close-Up Content
Performance-Driven Golf Campaigns
Oakley Debuts Next Chapter of 'A New Course is Calling'
Miniaturized Product Art Photographs
Taysuya Tanaka Highlights MUJI Products with Small Muji
Conceptual Fine Dining Experiences
Levi Lu Taps the Japanese Aesthetic Principle of Mono No Aware
Functional Mermaid-Inspired Sandals
Chaco Collaborates with Fishwife to Update its 'Z/1 Design'
Hybrid Short Designs
Speedo's Lookout Short is Suited for Aquatic and Land-Based Activities
Trustworthy Under-Sink Water Purifiers
Ideal Living Boasts the AquaTru Under Sink Water Purifier
AI-Powered Lifestyle Photography
Nextech3D.AI Introduces New Features for its Ecommerce AI Studio
Water-Celebrating Art Installations
Grohe Presents the Aqua Gallery Installation
Elegant Sporty Swimwear
The Lacoste Swimwear Collection Features Vibrant Colors and Functionality
Print-Forward Collaborative Swimwear Capsules
Kulani Kinis and Oceanus Launch At The After Party
Colorful Poolside Art Inflatables
The Cdm30 Lounger Turns Kinetic Art into a Bold Summer Float
Handcrafted Jewelry Brands
Pretty Weird Embraces Unconventional Materials with Nostalgic Themes
Waterproof Self-Flying Drones
The Hoverair Aqua Drone Redefines Water-Based Aerial Capture
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Immersive Hawaiian Stays
Four Seasons Launches its 'Beyond the Beaches' Experience
Collab Golf Culture Capsules
Hypegolf Japan Anchors a Three-Brand Apparel Collaboration
Modern Life-Inspired Fashion Campaigns
Noon by Noor Recently Introduced Its Fall 2026 Collection
Current-Generating Swimming Pool Devices
iGarden Debuts the Aerodynamic Swim Jet P Series
Collaborative Children's Swimming Lines
RuffleButts® Teams Up With SplashPlace Swim Googles
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
Sensory Comfort Outwear
Urban Sophistication Launches the 'Feeels Toasty Collection'
Interactive Rising Boat Installations
Explore NB Ran a Fundy Belle Activation in Toronto
Versatile Sleek Swimwear Designs
Dandy Del Mar Presents New Pieces to its Summer Roster
Photogenic Destination Campaigns
Icelandair is Searching for a Really Bad Photographer
Inaugural Japanese Photography Exhibitions
Japan House London Announces the Invisible Exhibition
Sophisticated Pastel Dial Timepieces
TAG Heuer's 'Aquaracer Professional 300' is Sleek and Stylish
Oceanic Conservation Accessories
The Elizabeth Scarlett World Ocean Day Pouch is Limited-Edition
Sea Life Survival Co-ops
Subnautica 2 By Unknown Worlds Adds Optional Multiplayer Support
Advanced Commercial ROVs
Blueye Robotics Introduced Its X3 Ultra and X7
Ocean Intelligence Platforms
BlueTech Startups Develop AI-Powered Marine Data Solutions
Underwater Concrete Printing Systems
Cornell And DARPA Advance Underwater 3D Concrete Printing
Subterranean Social Spaces
The Lounge Beneath William Vale Hotel Reimagines Nightlife in Brooklyn
Seaside Golf Apparel Shops
22RE Designs the New Malbon Golf Carmel Store by the Sea
Fishing Coffee Tables
Uncrate's The Ultimate Book Captures Fishing Culture
flooding-compatible design projects
David A. Garcia presented Watershore Habitat
Futuristic Commerce Spaces
Deji Plaza Phase II Brings Deep-Sea Wonder to a Retail Environment
Redesigning Restful Moments
The ANEW Project Turns Daily Objects into Mini Retreats
Unsinkable Metal Vessel Concepts
University Of Rochester Creates Superhydrophobic Aluminum Tubes
Spring-Ready Outdoor Apparel
Earth\Studies Launches a New Performance Articles Capsule
Alluring Doll-Like Swimwear Campaigns
Kulani Kinis and Remy Bond Introduce Pocket Paradise
Grass-Roots Golf Gatherings
HEAD Golf and Links Social Tour Bring Style to Toronto Invitational
Gargantuan Digital Lifeguards
INNOCEAN & Shinsegae Property Unveil a Public Safety Initiative
Stealthy Water Purifier Concepts
Seongmin Lim Designs the Stonewell Water Purifier Concept
Immersive Polar Exploration
Atlas Ocean Voyages Expands Luxury Arctic Expedition Travel
Zero-Carbon City Concept Installations
Finding Infinity Presents the New Normal Exhibition
Urban Modern Golf Collections
HEAD Golf SS26 Brings Style to On-The-Go City Golfers
Functional Rainproof-Style Sneakers
Hunter Introduces Waterproof and Fall-Resilient Footwear
Sustainable Yacht Crew Uniforms
National Marine Suppliers Unveils Eco-Friendly Solutions
Immersive Nighttime Theme Parks
SeaWorld Combines Concerts, Drone Displays and Live Entertainment
Underwater Hospitality Suites
The Manta Resort Launches a Regenerative Ocean Retreat
Unique Artistic Books
Melanie Dunea Unveils 'Amuse-Bouche,' a Fashion-Food Photo Book
Interactive Project Platforms
Community Aquarium Turns Projects Into Digital Fish For Discovery
Immersive Light Exhibits
Spencer Finch Exhibition Maps Time and Place Through Color and Light
Collaborative Sculptural Object Designs
KAIA and Pauline Leprince Present Beneath the Surface
Underwater Jetpack Designs
Kikfin Shark Jetpack System Lets Users Dive Deep and Swim at Speed
High-Speed Underwater Jetpacks
The CudaJet Travels Up to 6.7-Miles Per Hour
Interactive Ocean Installations
Light Me UP! Inflatable Installation Responds to Human Interaction
Marine Brand Campaigns
Yamaha Marine Launched Its Blue Life Feature on Alaska Surf Guides