65 Shocking Awareness Approaches

It takes a big splash to tackle big issues, and these shocking awareness approaches highlight the extreme side of creating discussion around important and often overlooked topics.

From animal torture depictions to domestic abuse makeup tutorials, these campaigns demand attention and are gaining more traffic with the move towards viral videos. Often executed with incredibly attention to detail and ensuring the most evocative result possible, it's clear that marketing geniuses are behind these socially motivated messages.

Current hot topics include driver awareness, domestic abuse and the ever-relevant issue of animal rights. The ways in which these issues are being dealt with are more graphic and unavoidable than ever, marking a shift towards aggressive approach by the organizations who support such messages.