From ASL pop albums to musical cookie ice creams, the September 2020 pop culture trends showcase how mainstream culture affects the products and services offered by brands.
Notably, the newest Serendipity ice cream flavor launched in conjunction with the new BLACKPINK and Selena Gomez single, appropriately named Ice Cream. The flavor was inspired by the new single and it boasts pink vanilla ice cream infused with crunchy cookie pieces and swirls of fudge. The new partnership showcases how pop culture influences many of the products we enjoy.
In addition, the launch of the Pillsbury Mean Girls Toaster Strudel highlights the staying power of popular films in society. The limited-edition offering from the brand takes cues from the subtle mention of that character Gretchen Weiners' father was the inventor of Toaster Strudel. The pastry fittingly comes with pink icing, allowing consumers to customize it to their liking.
Top 55 Pop Culture Trends in September
57
Game-Inspired Furniture Catalogs
IKEA Taiwan Recreated Its Furniture Catalog with Animal Crossing
56
Anime-Inspired Graphic Apparel
Uniqlo's New Demon Slayer Collection Launches Its First Set
55
Celebrity-Founded Refillable Cosmetics
Fenty Skin Debuts Eco-Friendly, Refillable Products
54
Empowering POC-Specific School Supplies
EPIC EVERYDAY Boasts a Chic Back-to-School Collection
53
Movie Star-Honoring Streetwear
BAPE Honors the Marilyn Monroe Estate in the Latest Collection
52
Co-Branded Halloween Footwear
The Mickey Mouse Halloween Crocs Boast a Busy Pattern
51
Collaboration Anime Timepieces
The Casio G-Shock x One Piece Watch Has an Eye-Catching Design
50
Artist-Honouring Board Games
The Bob Ross Monopoly Game is a Relaxing Alternative to the Original
49
Wizard World LEGO Sets
The Diagon Alley LEGO Set Includes Shops and Characters from 'Harry Potter'
48
Superhero Jewelry Collections
The Swarovski Wonder Woman 1984 Jewelry Collection is Dazzling
47
Healthy Back-to-School Snacks
Sun-Maid Launched the 'Childhood is Always in Session' Campaign
46
Televised Interactive Festivals
This Year, V Festival is Being Reimagined as a Broadcast TV Show
45
Ayurvedic Sleep Remedies
VidyaLiving Posts a Sleep Tonic Featuring Saffron, Cardamom, Ghee, & More
44
Geofenced Online Concerts
Bacardí's Digital Concert Series Replaces In-Person Events This Summer
43
Theatrical Drive-In Experiences
Secret Cinema's "Drive-Into" Shares Stranger Things Scenes
42
Virtual Improv Shows
Noodles & Company is Hosting Livestreamed, Interactive Improv Shows
41
Musician-Made Pastel Fall Looks
Golf Wang Has Released Its FW2020 Collection
40
Musical Cookie Ice Creams
A Serendipity Ice Cream Flavor is Launching with a Selena Gomez Single
39
Uplifting Celebrity Makeup Brands
Selena Gomez's Rare Beauty Challenges Physical Perfection
38
Anime-Inspired Graphic Streetwear
BAIT and Cowboy Bebop Launch a Collection of Essential Designs
37
Comedic Tequlia Livestream Events
Lil Dicky Joins Jose Cuervo to Launch Who’s Making Margs? Event
36
Video Series Party Games
The YouTube Series 'Hot Ones' Is Releasing Its Own ‘Truth Or Dab’ Game
35
In-Game Voting Campaigns
'Animal Crossing' Players Can Now Display Democratic Voting Signs
34
Costume-Like Fashion Collections
The Nightmare Before Christmas Fashion Collection is Spooky
33
Niche Sci-Fi Character Sneakers
The Adidas Star Wars NMD_R1 V2 'Lando' Sneakers are Sleek
32
Superhero Navigation App Updates
Waze Users Can Now Get Directions from Batman and the Riddler
31
Massive Beer-Branded Blankets
The Pure Gold 12x12 Foot Blanket is Perfect for Summer Fun
30
Sci-Fi Statue Speakers
The Star Wars: The Mandalorian The Child Speaker Has a Rechargeable Battery
29
Condom-Branded Credit Movies
Trojan Debuted the & Chill Movie to Help Viewers Skip to the fun
28
Strawberry-Infused Celebrity Gins
INDOGGO GIN is a New Creation by Snoop Dogg
27
Social Recommendation Platforms
Bingie Emphasizes Word-of-mouth Recommendations for Movie & Shows
26
Charitable Ash-Accented Artworks
Migrate Art Calls Attention to the Destruction of Crops in Iraq
25
Giveaway Beer Ads
Camden Town Brewery Created a "Drinkable" Ad with an Integrated QR Code
24
Interactive AR Burger Campaigns
Burger King Shared On-Screen QR Code Discounts During the VMAs
23
Wizardly Chocolate Confections
Jelly Belly's Solid Milk Chocolate Golden Snitch is Snackable
22
Virtual School Orientations
The First-Ever 'Teen Vogue Orientation' is Set to Debut August 14
21
Third-Party Ticketing Apps
Movie Tickets By Atom is a Snap Mini Experience Within Snapchat
20
Clothing Store Voter Registration
KITH's is Transforming Flagship Stores into Registration Hubs
19
Game-Themed Lunch Kits
Characters from Nintendo Switch Games are Appearing in Lunchables Packs
18
Teen Film Breakfast Foods
The Pillsbury Mean Girls Toaster Strudel is Limited-Edition
17
Medical Sci-Fi Board Games
The Star Wars Chewbacca Operation Game is for Players Six and Up
16
Collaborative Anti-Racism Podcasts
Ben & Jerry's & Vox Media's Who We Are Chronicles Racism
15
K-Pop Cold Brews
The Cold Brew BTS special package is Coming to the US Market
14
Rapper-Starring Fashion Billboards
Cardi B Stars on Balenciaga's Latest Paris-Based Billboard
13
Celebrity-Led Business Grants
Beyonce's BeyGOOD is Offering &1 million to Black-Owned Businesses
12
Communal Family Streaming Extensions
'Disney Plus Party' Lets User Watch Content When Apart
11
Musical Artist Embroidered Patches
Thundercat and BEAMS RECORDS Join Forces on a Set of Patches
10
60s-Inspired Songstress Scents
The Ariana Grande R.E.M. Perfume Has a Dreamy Mod Feeling
9
Technology-Judged Karaoke Shows
Netflix's 'Sing On!' Will Use a Vocal Analyzer Instead of Judges
8
Adventurous 80s Film Games
The Monopoly: The Goonies Board Game is Detailed
7
Celebrity Global Makeup Ambassadors
SHISEIDO Signs Actress and Artist Hunter Schafer
6
Modernized Ice Cream Truck Jingles
Good Humor x RZA Created a New Ice Cream Truck Sound
5
Film-Inspired Race Car Sets
The Micro Scalextric James Bond No Time to Die Set is Detailed
4
Congresswoman-Led Beauty Tutorials
Alexandria Ocasio-Cortez Shared Her Beauty Secrets with Vogue
3
ASL Pop Albums
Tove Lo Released a Full ASL Version of Her 'Sunshine Kitty' Album
2
Parody Multiplayer Gaming Ads
Nineteen Eighty-Fortnite Parodies Apple's 1984 Macintosh Commercial
1
Broadway-Streamed Releases
Netflix Will Stream 'Diana: A New Musical' Before Production Opens
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Interactive Sticker Billboards
poppi's Peel + Win Billboard Celebrates a Limited-Time Flavor
Whimsical Summer Ice Creams
Graeter's Launched Five Limited-Edition Seasonal Ice Cream Flavors
Cosmic Gamer Ice Creams
Dippin' Dots Galaxy Pop Celebrates The Super Mario Galaxy Movie
Chef-Crafted Ice Creams
The Chef Series by Salt & Straw Plays with Novel Flavor Pairings
Swedish Candy Pop-Ups
BUBS' Sweeteasy Brings Indulgent Candy Traditions to US Consumers
Character-Dessert Collab Menus
Paris Baguette Kpop Demon Hunters Desserts Capture Cinematic Fandom
Early Autumnal Chocolate Products
These Mars Chocolate Products are Arriving for Summerween
Marshmallow-Wrapped Ice Cream Bites
An Iconic Treat Inspired Serendipity Ice Cream Bites
Candy-Inspired Sodas
Candy Lips Recreates Childhood Flavors Without Artificial Sweeteners
Soda-Inspired Lip Balms
The Cocokind x Olipop Collab Introduces Flavored Ceramide Lip Blur Balms
Refreshing Coffee Pop-Ups
Nespresso x Caffè Panna Celebrates Italian Gelaterias and Cafes
Pop Culture-Inspired Collectibles
Kinder Joy & Stranger Things Launch Funko Pop!® Collection
Spiced Apple Ice Creams
The Apple Series by Salt & Straw Features Favorite Fall Flavors
Ice Cream Beauty Pop-Ups
MERIT x Ruru Baked Hosted a Thematic Ice Cream Activation in Toronto
Collectible Treat Pop-Ups
The KIND Frozen Bar Enticed Visitors with Free Snacks & Labubus
Pink-Hued Cafe Drinks
Dunkin' and Barbie Teamed Up for a New Summer Menu
Soda-Inspired Jumbo Lip Balms
Space Camp Wellness x Olipop Created Clean, Nostalgic Lip Hydrators
Soda-Celebrating Ice Cream Parlors
The Pepsi Parlour Promotes the Pepsi Ice Cream Zero Sugar Range
Nostalgic Series-Inspired Cookies
The CHIPS AHOY! x Stranger Things Cookie is Limited Edition
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Co-Branded Protein Floats
David Protein x Poppi Hosted Sips 'n' Scoops in NYC
Soda-Flavored Ice Cream Products
Dr Pepper Flavored Dippin’ Dots Feature Sweet, Spiced Flavors
Frozen Toaster Pastry Treats
Pop-Tarts and Chain Partnered for Ice Cream Sandwiches
Pop-Up Ice Cream Parlors
A New Candle Inspired a Bespoke Flavor at the Loewe Ice Cream Bar
Seasonal Cookie-Centric Menus
Carvel Showcases its Sugar Cookie Flavor and Seasonal Partnerships
Shareable Chocolate Ice Creams
The Chocolatiers Series by Salt & Straw Brings People Together
Savory Toaster Pastries
Pop-Tarts and Red Lobster Dreamed Up Cheddar Bay Biscuits Pop-Tarts
Summertime Anime Ice Creams
The Latest Baskin-Robbins Japan Pokémon Range Arrives for Summer
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Ice Cream Play Sets
A Melissa & Doug x Van Leeuwen Collab Launched for National Ice Cream Month
Flavor Mashup Snacks
Mad Genius Snack Lab Makes Globally Inspired Bites for Gen Z & Millennials
Licensed Flavor Collaborations
Conagra Blends Celebrity and Brand Partnerships Into Snacks
Co-Branded Easter Marshmallow Confections
PEEPS® has Partnered with Pop-Tarts™ & SUNNYD® for 2026
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Soda-Inspired Skincare Collaborations
poppi and Bubble Skincare Partnered for Lip Products
Ice Cream Headwear
'47 x Baskin-Robbins Transform Signature Flavors into Colorful Caps
Pop Culture-Themed Snack Branding
Fan Foods Co. and Poppowls Launch New Licensed Snack Capsule
Retro-Inspired Frozen Fruit Packs
Froot Pops Unveils Its New Visual Identity and Packaging
Pop Culture Chocolate Products
These New Kinder Products Embrace Collaborations
Trendy Angel Hair Treats
Aldi UK and Gamberina Unveil a New Angel Hair Ice Cream
Artistic Hip-Hop-Inspired Cereal Campaigns
Froot Loops Launches 'Follow Your Ears'
Comprehensive Easter-Inspired Collaborations
Peeps' 2026 Spring Collaboration Lineup is Impressive
Gen Z-Targeted Snack Cakes
The Premier Foods Mr Kipling Range Introduced Five New Products
Nail Polish-Inspired Cupcakes
The Gourmet Grocery Collection Inspired Baked by Melissa and essie
Sensorial Beauty Pop-Ups
The Pinterest x NYX Gimme Gummy Bar Entices Gen Z with ASMR & More
Jet-Black Ice Creams
Jeni's and Cj Hendry Created OPAQUE to Explore Flavor and Color
Dessert-Inspired Running Sneakers
The VANDYTHEPINK x ASICS Gel-Kayano 12.1 Launches August 8
Nostalgic Confectionery-Inspired Beverage Flavors
Candy Can Debuts Its Latest Flavor Ice Pop
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
Y2K-Themed Sparkling Water Campaigns
bubly Drops a 2000's Spot and its 'Melted Ice Pop Kit'
Chocolate Chip Cookie-Inspired Billboards
Tate's Bake Shop Debuts an Ambitious Marketing Campaign
Witchy Ready-to-Bake Cookies
Wicked-Inspired Pillsbury Shape Cookies Take After Iconic Headwear
Skincare-Inspired Dessert Pop-Ups
La Mer & Chef Neil Perry Launched a Retro Ice Cream Pop-Up
Dessert-Flavored Popcorn Snacks
Smartfood Chocolate Caramel Embraces Cold Weather Snacking
Month-Long Sales Competition
Bazooka Brands® Teases The Great Candy Battle: MomTok Edition
Versatile Foodservice Ice Creams
This New Country Range Ice Cream Comes in Two Options
Collab Kitchen Tools Collections
Stranger Things x Williams Sonoma drops Hawkins-themed Tools
Fall-Inspired Cold Treats
DQ Unveiled its Fall Lineup of Treats
Collaborative Cookie Donuts
The Krispy Kreme x Girl Scouts Collaboration is Launching in Two Ways
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Nostalgic Summer Snacks
Entenmann's Launches Childhood-Inspired Seasonal Treats
Snack Cake Ice Creams
Turkey Hill and Entenmann's Partnered for Two New Frozen Treats
European-Inspired Cookie Collections
Crumbl's New Tour of Europe Collection Just Dropped
Festive Popcorn Flavors
Snax-Sational Unveiled Limited-Edition Holiday Popcorn
Nostalgic Restaurant Ice Creams
Jeni's Ice Cream Spring Collection is Arriving with Three Flavors
Nostalgic Cookie Dough-Inspired Snacks
Pop-Tarts Reintroduces Frosted Chocolate Chip Cookie Dough
Campfire-Themed Marshmallow Desserts
Carvel's New Marshmallow Lineup Highlights a New Ice Cream
Globally-Inspired Frozen Treat Promotions
The Carvel Passport to Flavor Promotion is Tasty
Artisanal Ice Cream Bars
Ben & Jerry's Ice Cream Bars are Debuting in Five New Flavors
Internet-Inspired Sprinkle Doughnuts
Pinbox's New Dot Cake Doughnut Takes on a Viral Trend
Social-First Gameshows
This Year's Walkers' Do Us a Flavour Campaign Was Reimagined for TikTok
Sci-Fi Arcade Pop-Ups
The Chips Ahoy! Cookie x Stranger Things Claw Machine Treats Winning Fans
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Branded Frozen Desserts
Nutella Launches Premium Hazelnut-Cocoa Ice Cream Products
Awards Season Ice Creams
Baskin-Robbins Grahammy Ice Cream Celebrates the Grammy Awards
Swirl-Textured Ice Creams
Breyers Introduced its 'Sundae Swirls' Lineup
Ice Pop-Inspired Cookies
OREO Firecracker Pop Cookies are Arriving for the Summer
Biscuit Skillet Cookies
The Biscoff Pizookie Incorporates a Globally Beloved Cookie
Ice Cream Popsicle Campaigns
Häagen Dazs’ Devoured Campaign Sparks Craving Through Absence
Frozen Co-Branded Candy Desserts
The Dairy Queen Oreo Reese's Blizzard is Arriving for October
Regency Series Ice Creams
The Jeni's x Bridgerton Ice Creams Will Release in Two Batches
Summer Snacking Retailer Ranges
ALDI August Finds Embrace LTOs, Protein and Snack Culture
Limited-Edition Runway-Ready Cookies
The Crumbl Cerulean Sugar Cookie Elevates a Classic
Cosmic-Themed Brownie Ice Creams
Baskin-Robbins Galactic Brownie Ice Cream is Here for the Fall
Next-Gen Baking Brands
PiiPER Was Built to Inspire the Next Generation of Bakers
Heroic Ice Cream Partnerships
Cold Stone Creamery and Supergirl Partnered for Sweet Treats
Dairy-Sensitive Ice Cream Campaigns
The LACTAID Sunday Dairies Campaign Stars Ciara Miller
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Romantic Seasonal Sundaes
Ben & Jerry's Sundaes Debuted Three Flavors for Valentine's Day
80s-Inspired Probiotic Sodas
These New Slice Soda Flavors are Rolling Out at Target
Voter Engagement Ice Creams
Ben & Jerry's Razz Up! Promotes the 2026 US Midterm Elections
Culture-Driven Snack Strategies
Mondelēz Elevates Oreo With Future-Back Brand Planning
Sweet-Salty Seasonal Pretzels
Flipz Pumpkin Spice Donut-Flavored Covered Pretzels are Treat-Like
ASMR Cookie Experiences
The Soft Life Pop-Up Shares the Essence of the New OREO Cakesters
Gourmet Autumnal Menus
Paris Baguette Unveiled its 2025 Fall Menu Featuring Pumpkin and Biscoff
Carnival-Inspired Cookies
The OREOiD Summer Carnival Cookie Tin Features Flavors Like Dill Pickle
Barbecue Popcorn Ice Creams
Fun Food Crunch is a Sweet-And-Savory Ice Cream Flavor
Bakery-Inspired Pudding Mixes
Jel Sert & Sprinkles Created Sugar-Free Pudding & Pie Filling Mixes
90s-Era Snack Product Campaigns
The Pringles One You Pop Campaign Revives the Tagline for Gen Z
Classically-Inspired Ice Cream Sandwiches
These FatBoy Ice Cream Sandwiches Come in Three Options
Viral Bakery Reinventions
Sainsbury's Launches Dipped Croissants Inspired by Social Pastry Trends
Influencer-Backed Ice Cream Campaigns
Tillamook and Tefi Pessoa Debuted The Real Scoop Newsstand
Co-Branded Blended Frozen Treats
The Dairy Queen Reese's Caramel Craze Blizzard is Sweet and Nutty
Nostalgic Bakery-Inspired Ice Creams
These Ben & Jerry’s Bakery Ice Creams Come in Two Flavors
Cookie-Flavored Slush Drinks
The Taco Bell Confetti Cookie Freeze Features Vanilla Creme Swirls
Cookie Butter Ice Cream Sandwiches
Nightingale Dropped a Limited Cookie Butter Cheesecake Flavor
Treat-Like Glossy Balms
Kulfi Beauty's Lip Snack Shares Scents Inspired by Sweet Treats
Carnival Season Ice Creams
Cold Stone Creamery Carnival of Flavor Marks the End of Summer
All-American Ice Creams
Kroger Launched Limited-Time Flavors Inspired by Iconic Moments
Fall-Themed Cake Menus
The Nothing Bundt Cakes Cheers to Autumn Collection is Cozy
Beaded Ice Cream Pints
Dippin’ Dots Multi-Packs are Coming to Grocery Stores Nationwide
Album-Inspired Ice Creams
Ed Sheeran and Van Leeuwen Collaborated on Play Pink Ice Cream
Candy Bar-Inspired Cupcakes
Baked by Melissa Teamed Up with Candy Brands for a New Collection
Chromatic Foodie Baking Mixes
The Pillsbury Funfetti Swirl Cake is Arriving for Spring Baking
Artisan Espresso Ice Creams
These New Tillamook Ice Cream Flavors are Limited-Edition
Filmic Frozen Yogurt Flavors
Yogurtland and Back to the Future Partnered for a New Flavor
Boozy Blended Dessert Collabs
Serendipity 3 x BuzzBar Crafted a Pair of Signature Desserts
Ice Cream-Celebrating Campaigns
Ben & Jerry's Great Summer Bar Drop Offers Free Ice Cream Bars
Dessert Disaster Lawyer Campaigns
This Carvel Campaign Aims to Rescue Dessert Disaster Victims
Promotional Movie Baked Goods
Sweet P’s Bake Shop Partnered with DreamWorks for New Treats
Limited-Time Frozen Yogurt Flavors
Yogurtland Embraces Toy Story 5 for Inspiration
Americana-Themed Dessert Ranges
FAT Brands Inc. Debuted These America's 250th Birthday Desserts
Super-Premium Ice Cream Bars
Ben & Jerry's Ice Cream Bars are Loaded with Chunks and Swirls
Instant Commerce Dessert Drops
Gopuff Launches Selena Gomez’s Exclusive Ice Cream Bars
Nostalgic Dessert Mashups
Wendy’s Combines Cookie Dough and Brownie Batter in Frosty Treats
Ice Pop Popularity Campaigns
The Popsicle Flavor Feud Campaign Encourages Consumers to Weigh in
Pickle Snack Campaigns
Cheetos Flamin’ Hot Dill Pickle Returns with Megan Thee Stallion
Fall-Ready Frozen Treats
Dairy Queen Showcases its New 2025 Fall Treat Collection
Ice Cream-Inspired Sandwich Cookies
The Girl Scout Exploremores Joined the 2026 Season Lineup
Easy Autumnal Baking Products
General Mills Debuted Several Seasonal Baking Products
Fair-Inspired Summertime Cookies
Insomnia Cookies Summer Cookies Come in Three Options
Seasonal Marshmallow Slushy Releases
ICEE And PEEPS Relaunch the PEEPS Marshmallow-Flavored ICEE
Celebration-Themed Donut Ranges
These New Parlor Doughnuts Treats are Arriving for Spring
Collaboration Candy-Infused Ice Creams
Ray’s Ice Cream and Blobs Partnered for a New Frozen Treat
New Chocolate Cookie Flavors
Girl Scouts Exploremores Cookie Flavor Joins 2026 Season Lineup
Sci-Fi-Themed Doughnut Lineups
Pinkbox Doughnuts is Celebrating May the 4th Be with You Day
Limited-Edition Holiday Dessert Lineups
SusieCakes Announces Easter And Passover Collection
Collaboration Festive Desserts
Ring Pop and Serendipity 3 Partnered for a Sweet Promotion
Delectable Career-Themed Ice Pops
Happy Pops Launches the Barbie Career Collection