BAPE Honors the Marilyn Monroe Estate in the Latest Collection
Amy Duong — August 27, 2020 — Pop Culture
References: hypebeast
Japanese streetwear stalwart A BATHING APE introduces its latest collection celebrating the Marilyn Monroe Estate. The capsule is full of graphic tees that honor the late movie star and drop in a selection of six eclectic styles. The collection captures the glamorous energy of Marilyn Monroe and feature the photographs of her that have been carefully curated from the owner of the Authentic Brand Group estate.
Every item in the collection is made up of an exclusive visual of the Hollywood actress before it is accompanied with branding details nodding to BAPE. These include the iconic APE HEAD graphic complete with monochromatic photographs. There is also the standout black and white photo over the brand's signature pink camouflage pattern for some contrast.
Image Credit: BAPE
Every item in the collection is made up of an exclusive visual of the Hollywood actress before it is accompanied with branding details nodding to BAPE. These include the iconic APE HEAD graphic complete with monochromatic photographs. There is also the standout black and white photo over the brand's signature pink camouflage pattern for some contrast.
Image Credit: BAPE
Trend Themes
1. Celebrity Estate Honoring Collections - Opportunities for creating collections honoring celebrities' estates could disrupt the streetwear market and appeal to fans of both the estate and the brand designing the collection.
2. Curated Photograph Collections in Fashion - Using carefully curated photographs of celebrities or iconic figures in fashion can create visually stunning collections that appeal to fans of both fashion and the subject of the photographs.
3. Graphic Tees Honoring Pop Culture Icons - Designing graphic tees that honor pop culture icons can create a rising trend in streetwear, as people enjoy showing their fandom for beloved celebrities through fashion choices.
Industry Implications
1. Fashion - The fashion industry could innovate by creating collections dedicated to beloved celebrities' estates and using curated photographs to create visually striking pieces.
2. Streetwear - Streetwear brands could tap into a trend of honoring pop culture icons and estates by designing collections with graphic tees and other clothing items.
3. Pop Culture Merchandise - Creating merchandise that honors pop culture icons, such as graphic tees, could be a lucrative market for industries involved in producing and selling pop culture merchandise.
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