In 1984, Apple released a Macintosh commercial inspired by the world of George Orwell and Fortnite just released an ad of its own inspired by the iconic ad spot called Nineteen Eighty-Fortnite. The original Apple ad was created to introduce a new world of computing and now, Fortnite is introducing a hopeful new vision of its own.
The ad from Fortnite was prompted after Apple removed Fortnite from the App Store, as Epic Games added a new payment option in its game. The ad was released hours after Apple remoted the game from its App Store and the Fornite spot is full of characters from the game and it urges fans to join the fight to #FreeFortnite and prevent this year from feeling Orwellian.
Image Credit: Fortnite
Key Themes Behind This Trend
- Parody Ads
- Opportunity to create parody ads that poke fun at the competition and go viral.
- Brand Activism
- Opportunity for brands to take a stand on social issues and support causes that align with their values.
- In-game Advertising
- Opportunity for brands to reach a large audience through in-game advertising in popular online multiplayer games.
Where This Applies
- Gaming
- Disruptive innovation opportunity for gaming companies looking to create viral marketing campaigns that resonate with their audience.
- Technology
- Disruptive innovation opportunity for technology companies to support brand activism and advance social causes through their products and services.
- Advertising
- Disruptive innovation opportunity for advertising agencies to create unique, humorous, and memorable ads for their clients in the gaming industry.
