The Ariana Grande R.E.M. Perfume Has a Dreamy Mod Feeling
Michael Hemsworth — August 21, 2020 — Marketing
References: drugstorenews
The Ariana Grande R.E.M. perfume is the latest addition to the singer's fragrance range that will provide fans with a new option to pick up that's ready for cooler weather. The new fragrance was created in partnership with Luxe Brands and is named after one of the song's on the singer's Thank U, Next album. The scent is reported to have lavender essence with musks and a cashmere-like Tonka, while sandalwood rounds it out.
Explaining the new Ariana Grande R.E.M. perfume, Grande said, "The R.E.M. fragrance has quickly become a favorite of mine. So much so that I named it after one of my favorite songs and paired it with one of my favorite visual worlds which is that 60s mod, space, dream world. I wish I could live in that world forever and wear this scent while I'm there and just have it blasting out of my spaceship at all times to combat any potential bad vibes. This scent feels warmer, sexier, more grown and kind of grounded more so than the others but the secret ingredient that gives it that sweetness and ties it in with the rest of the family is caramel! I am very excited about this and I hope everyone loves it as much as I do.”
Explaining the new Ariana Grande R.E.M. perfume, Grande said, "The R.E.M. fragrance has quickly become a favorite of mine. So much so that I named it after one of my favorite songs and paired it with one of my favorite visual worlds which is that 60s mod, space, dream world. I wish I could live in that world forever and wear this scent while I'm there and just have it blasting out of my spaceship at all times to combat any potential bad vibes. This scent feels warmer, sexier, more grown and kind of grounded more so than the others but the secret ingredient that gives it that sweetness and ties it in with the rest of the family is caramel! I am very excited about this and I hope everyone loves it as much as I do.”
Trend Themes
1. Celebrity-inspired Fragrances - Create fragrances inspired by popular celebrities, offering fans a new option for scents that incorporate their favorite star's personal style.
2. Nostalgic Scent Trends - Capture the essence of bygone eras, like the 60s mod aesthetic, in fragrance offerings to appeal to consumers seeking a touch of nostalgia.
3. Unique Fragrance Combinations - Experiment with unexpected scent combinations, such as lavender essence with musks and Tonka, to create distinct and captivating fragrances.
Industry Implications
1. Fragrance Industry - Explore innovative perfume formulations and marketing strategies to capitalize on the growing demand for unique scents.
2. Celebrity Merchandising - Collaborate with popular celebrities to create their signature fragrance lines, leveraging the star power and loyal fan base to drive sales.
3. Cosmetics and Beauty Retail - Offer a diverse range of celebrity-endorsed fragrances in retail stores and online platforms, catering to the demand for personalized and trendy scents.
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