The LACTAID Sunday Dairies Campaign Stars Ciara Miller
Michael Hemsworth — June 1, 2026 — Lifestyle
References: lactaid & dairyfoods
The LACTAID Sunday Dairies campaign has been introduced as a nod to the topic of Sunday scaries and end-of-weekend-related stress to help dairy-sensitive consumers indulge in ice cream without worry. The campaign stars TV personality and model Ciara Miller, and encourages consumers to ditch Sunday-related stress and focus more on enjoying their time off.
The campaign puts the LACTAID Ice Cream with its lactose-free recipe in the spotlight and is launching alongside a sweepstakes that will run this summer. Fans will get the chance to win a year's supply of LACTAID Ice Cream.
Miller commented on the LACTAID Sunday Dairies campaign saying, "Summer Sundays are all about slowing down, indulging a bit, and soaking up every minute of the weekend. I am obsessed with LACTAID Ice Cream, especially the Chocolate Chip Cookie Dough flavor, because I get that rich, creamy dairy taste I crave without the discomfort. I'm so here for LACTAID Sunday Dairies — it's the perfect way to ditch the Scaries and actually look forward to Sundays again."
Image Credit: Kenvue
The campaign puts the LACTAID Ice Cream with its lactose-free recipe in the spotlight and is launching alongside a sweepstakes that will run this summer. Fans will get the chance to win a year's supply of LACTAID Ice Cream.
Miller commented on the LACTAID Sunday Dairies campaign saying, "Summer Sundays are all about slowing down, indulging a bit, and soaking up every minute of the weekend. I am obsessed with LACTAID Ice Cream, especially the Chocolate Chip Cookie Dough flavor, because I get that rich, creamy dairy taste I crave without the discomfort. I'm so here for LACTAID Sunday Dairies — it's the perfect way to ditch the Scaries and actually look forward to Sundays again."
Image Credit: Kenvue
Trend Themes
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Lactose-free Indulgence — Consumers increasingly seek lactose-free treats that deliver authentic taste and texture, creating room for disruptive formulations that replicate traditional dairy mouthfeel using enzyme technologies and alternative proteins.
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Wellness-focused Weekend Marketing — Brands are framing weekends as restorative experiences, opening opportunities for campaigns and product formats that combine emotional wellness narratives with functional food benefits to reduce stress-related consumption barriers.
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Influencer-led Comfort Branding — Celebrity and micro-influencer endorsements tied to personal comfort moments are shifting purchase motivations, enabling new co-branded product lines and experiential promotions that blur entertainment and grocery categories.
Industry Implications
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Frozen Desserts — Product developers in frozen desserts can leverage lactose-free processes and novel fat- and protein-structuring methods to introduce premium textures previously limited to dairy formulations.
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Consumer Packaged Goods Retail — Retailers and CPGs face demand for differentiated shelving and promotional bundles that spotlight dietary-sensitive variants, prompting reconceived merchandising and private-label strategies tailored to sensorial parity with mainstream products.
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Health and Nutrition Technology — Nutrition tech platforms and diagnostics providers can integrate consumer-reported intolerance experiences with personalized food recommendations and enzyme delivery solutions to reduce friction for dairy-sensitive shoppers.
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