In celebration of summer and the refreshing Michelob ULTRA Pure Gold beer, the calorie-conscious beer brand launched an epic new product — the Pure Gold 12x12 foot blanket. This social distancing-friendly blanket ensures that up to four friends can meet on the blanket while still maintaining the recommended 6-foot distance. It features the bespoke brand colors of the beer company: white and gold.
Since the limited edition blanket is so popular, Michelob ULTRA Pure Gold is helping some lucky fans score their hands on the 12x12 foot blanket with a social media contest. To enter, follow @MichelobULTRA on twitter and retweet or comment where you'd use the blanket. Otherwise, the branded blanket is available to purchase online for $99.00 USD.
Image Credit: Michelob ULTRA Pure Gold
Why This Trend Is Growing
- Calorie-conscious Beverage Brands
- Opportunity to create innovative products or collaborations that cater to health-conscious consumers.
- Social Distancing-friendly Products
- Potential for creating unique and practical items that promote safe social interaction.
- Limited Edition Merchandising
- Chance to capitalize on consumer demand for exclusive and collectible branded items.
Industries Being Reshaped
- Beverage
- Innovations in packaging, flavors, and branding to cater to health-conscious consumers.
- Consumer Goods
- Opportunities for creating innovative products that encourage safe social interaction and adhere to social distancing guidelines.
- Merchandising
- Potential for creating limited edition branded items to cater to collectors and fans.
