Every day, people want protein and in the summer, they need cooling refreshment, and the David Protein x Poppi Sips 'n' Scoops collab served protein floats to help beat the New York City heat. As part of the activation at the David Scoop Shop that ran for a limited time at the end of July and early August, the first 100 people in line each day were treated to a free protein float.
More than just leaning into the demand for all things protein, the collab touched upon the dirty soda phenomenon, pairing creamy, protein-packed David Vanilla Bean ice cream with a choice of Poppi in flavors like Root Beer, Shirley Temple, Raspberry Rose, or Orange.
Part of the cluster
Narrative Menus
Brands frame everyday orders as themed, shareable cultural occasions
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Key Themes Behind This Trend
- Protein Refreshments
- Chilled, protein-forward treats reveal whitespace for functional indulgences that merge fitness goals with seasonal comfort and everyday snacking.
- Dirty Soda Hybrids
- The pairing of creamy textures with flavored sodas signals room for playful beverage-dessert formats that translate viral drink culture into premium retail experiences.
- Limited-time Collabs
- Scarcity-driven brand partnerships create cultural relevance by turning simple product sampling into social, queue-worthy moments with high shareability.
Where This Applies
- Functional Foods
- Protein-enriched desserts point to new category extensions where nutrition claims coexist with indulgent flavors and familiar treat formats.
- Beverage Industry
- Prebiotic soda brands gain new relevance through cross-category applications that position soft drinks as ingredients in experiential foodservice concepts.
- Experiential Retail
- Pop-up sampling activations demonstrate how temporary physical spaces can convert brand curiosity into memorable consumer engagement and local buzz.
