Cold Stone Creamery and Supergirl have partnered in celebration of the upcoming movie to offer customers and fans alike with a number of sweet treat options to try out this summer.
The partnership between Cold Stone Creamery and DT Studios and Warner Bros. starts off with the Kettle Corn Ice Cream that targets the popularity of the salty and sweet flavor profile. The ice cream is used as the base for Supergirl's Cosmic Kettle Corn Creation and Supergirl's Popcorn Supernova, which each come finished with red and blue sprinkles. The menu items will be on offer through July 21 to coincide with the release of Supergirl into theaters June 26, 2026.
Vice President of National Programs at Kahala Branads Jana Schneider spoke on the Cold Stone Creamery and Supergirl partnership saying, "Inspired by Supergirl fearlessly flying into theaters this summer, we created a Kettle Corn Ice Cream treats that strike the perfect balance of sweet and salty. Like Supergirl, our Kettle Corn Creation ™, shake, and cake are bold, sweet, and a little bit unexpected."
What's Driving This Trend
- Branded Entertainment Desserts
- Collaborations between entertainment IP and food brands create immersive limited-time products that redefine promotional merchandising and extend fan engagement into physical dining experiences.
- Kettle-corn Flavor Fusion
- The mainstreaming of kettle-corn inspired profiles indicates consumer appetite for hybrid sweet-and-salty formats that can alter standard dessert formulations and menu hierarchies.
- Limited-time Theatrical Tie-ins
- Timed menu rollouts aligned with film releases generate concentrated demand windows that can transform promotional spend into direct product revenue and experiential brand moments.
Who This Affects Most
- Quick-service Restaurants
- Fast-service chains stand to shift concession economics by integrating premium, co-branded offerings that elevate average ticket values and drive foot traffic.
- Film Marketing and Promotions
- Studio collaborations with consumer-facing brands are evolving into product ecosystems that expand franchise monetization beyond traditional ticket sales.
- Food Manufacturing and CPG
- Snack and ice cream producers could embrace modular base products optimized for rapid co-branding and limited-edition production runs to capture fleeting trend demand.
