Lil Dicky, the beloved rapper and comedian, recently joined forces with Jose Cuervo, the Mexican family-owned alcohol brand, to launch the 'Who’s Making Margs?' livestream event series. The virtual party series will feature new celebs regularly that teach fans how to make custom margaritas. Lil Dicky is kicking off the event on Thursday, August 6 at 8:30 pm EST/5:30 pm PST and inviting his fans to interact with him live via the Jose Cuervo’s YouTube channel.
Pior to each week’s live stream even, the links will be shared through the Jose Cuervo Instagram page @josecuervotequila – and fans can either download Discord to their desktop computer or on iOS and Android devices via the mobile app.
Key Themes Behind This Trend
- Comedic Tequila Livestream Events
- The rise of virtual events in the alcohol industry presents an opportunity for brand collaborations with comedians and influencers to create engaging and interactive experiences for customers.
- Custom Cocktail-making Tutorials
- Custom cocktail-making tutorials are a growing trend in the beverage industry that brands can leverage for building customer engagement and loyalty through virtual events.
- Celebrity-led Virtual Events
- Celebrity-led virtual events in the alcohol industry are a disruptive innovation that creates a unique opportunity for brands to connect with target audiences and create brand ambassadors.
Where This Applies
- Alcohol Industry
- The alcohol industry can leverage the trend of virtual events to create engaging and interactive experiences for customers through collaborations with comedians and influencers.
- Entertainment Industry
- The rise of virtual events presents an opportunity for the entertainment industry to collaborate with brands in the alcohol industry, to create engaging and interactive experiences for audiences.
- Digital Platforms
- As virtual events increase in popularity, digital platforms such as Discord and YouTube can leverage this trend to create innovative ways of connecting brands with target audiences.
