A more youthful generation of consumers are attracting the attention of marketers and this list of September 2018 youth trends highlights the various efforts companies go through to offer products and services that appeal to younger people.
Social media is a huge draw for this tech-savvy generation, and this list features numerous examples of convenient app-based services. Notable efforts include adidas' 'Fashion 5 Ways' Snapchat show, which lets users buy products through the social media platform. On a similar note, 'Wow How' uses AR to teach young people about makeup application.
In the entertainment world, the youth are looking for fulfilling and interactive experiences that stimulate multiple senses at once. A prime example of this is Candytopia, an interactive candy-themed installation that opened its doors in San Francisco and New York.
Top 50 Youth Trends in September
From Youth-Centered Gamer Workshops to Interactive Candy Shows:
Ellen Smith — Sep 30, 2018 — Life-Stages
50
Youthfully Nostalgic Fashion Editorials
Liam Hodges Embraces the 90s for His Fall/Winter 2018 Line
49
Whimsical Cosmetic Pop-Ups
The Winky Lux Experience is Styled as a Photo-Friendly Retail Museum
48
Young Adult-Inspired Fashion Collections
Wood Wood's Youthful Fashion Line for FW18 Tells a Story
47
Hip Styling Dolls
MGA's 'Who's That Girl' is a Fun and Kid-Friendly Beauty Range
46
Whimsically Interactive Candy Installations
Candytopia is a Vibrant Real-Life Candy Wonderland
45
Inclusive Creativity-Enabling Streetwear Labels
dfrntpigeon Provides Support for At-Risk Youth
44
Pizza-Purchasing Social Lenses
Domino's Shoppable AR Snapchat Lens Lets Users Easily Order Pizzas
43
Youth-Focused Unisex Fashion Styles
NASASEASONS ' Fall/Winter 2018 is Sporty & Heavy on References
42
Fashion Retailer Recycling Initiatives
ASOS' Leftover Fabrics are Used to Make Sanitary Pads
41
Gamified AR Makeup Apps
The 'Wow How' App Uses Gaming Tech to Teach Consumers Application Tricks
40
Age-Positive Lifestyle Blogs
Alternative Ageing Boasts Mature Fashion, Beauty and Travel Content
39
P2P Clothing Studio Stores
The NYC Depop Store Teaches the Community How to Sell Online
38
Motivational Male-Focused Digital Platforms
The BroBible is a Community-Driven Platform for Males
37
Short-Form Video Apps
TikTok and Musical.ly Build a Platform That Enables Creativity & Expression
36
Nostalgic Pizza Bars
The Design of 'Pozza' Channels a 90s Vibe with a Modern Twist
35
Conversational Board Games
The Dialogo! Game Facilitates Tough Talks & Promotes Understanding
34
Interstellar Selfie Apps
This NASA App Lets You Pose in Front of Breathtaking Space Photos
33
Mental Wellness Pop-Ups
'The Bakery' by Lidl Supports Discussions on Mental Health
32
Expanding Adjustable Youth Sandals
The GroFive 'Expandals' Expand Up to Five Sizes
31
Budget-Friendly Foundations
The New Makeup Revolution Foundation Takes Cues from a Viral Concealer
30
Optimistic Youth Streetwear Collections
Noah's Fall/Winter 2018 Line is Sophisticated & Inspiring
29
Shoppable Celebrity AR Filters
Nicki Minaj's Snapchat Filter Promotes Her 'Queen' Album
28
Experiential Cosmetic Stores
A.S. Watson & L'Oreal are Launching the 'Colorlab by Watsons' Concept
27
Architectural Toy Block Sculptures
Conrad Willems's Sculptures Reference the Artists' Childhood
26
Influencer Smartphone Recording Gimbals
The DJI Osmo Mobile II Stabilizes Your Device
25
Long Weekend Cosmetic Giveaways
Milk Makeup's Labour Day Giveaway Boosts Social Media Following
24
Affordable Healthy Food Options
Berries and Blooms Offers Fresh Fruits, Vegetables and a Salad Bar
23
Creative Youth Gamer Workshops
The Nintendo Labo Workshop Helps Gamers Explore Their Creativity
22
Inclusive Content Digital Platforms
The Uproxx Site Caters to the Digital Male Demographic
21
Refreshed Citrus Punch Campaigns
SunnyD is Sporting a New Look and a Gen Z-Targeted Campaign
20
Teen-Created Zine Communities
The Crybaby Zine Was Created by Teens, for Teens
19
Ephemeral App Fashion Shows
adidas' Fashion 5 Ways Snapchat Shows Links to a Shoppable Experience
18
Cartoon Vlogger Influencers
Sanrio's Hello Kitty Just Got an Incredibly Adorable YouTube Channel
17
Organic Kid-Created Cereals
'Kashi by Kids' Was Co-Created in Collaboration with Gen Z Leaders
16
Affordable Private-Label Cosmetics
Urban Outfitters' 'Ohii' Shares Makeup Products for Under $25
15
Student Artwork Marketplaces
ArtStartArt Helps to Support Burgeoning Young Creators in University
14
Colorful Celebration Skincare
Rituals' 'Ritual of Holi' for Teens Takes Cues from Indian Tradition
13
Voice-Controlled Social Lenses
The Hands-Free Snapchat Lenses Respond to Words Like "Hi" & "Love"
12
Family-Friendly Hotel Progams
Rocco Forte Hotels' Familes R Forte Programs are Fit for Everyone
11
Smoothing Eye Treatments
Kiehl's 'Youth Dose Eye Treatment' is a Fast-Acting, Brightening Solution
10
Inclusive Tech Campaigns
Microsoft's '3D Holiday' Commercial Celebrates Our Differences
9
Confidence-Boosting Skincare Campaigns
Sk-II's '#BareSkinProject Taps into Chloë Grace Moretz
8
Exploratory Beauty Campaigns
The ASOS Face + Body Series Talks Identity, Gender & Beauty
7
Collaborative Street Vendor Apparel
Diesel x Mustafa Spotlights a Kebab Kiosk in Berlin
6
Award-Winning Video Streaming Channels
The Vlog Squad on Youtube is Ultra-Popular Among Gen Z
5
Creature-Inspired Street Furniture
Bundook Designs Nocturnal Beasts Shaped as Magical Creatures
4
Collaborative Gen Z Skincare
Simple Launched Limited-Edition Skincare with Girl Band 'Little Mix'
3
Teen-Friendly Skincare Sets
SkinOwl's Skincare Starter Kit Addresses Concerns with Five Products
2
Discounted Voter Rides
Lyft Will Offer Half-Priced Rides During the 2018 Midterm Elections
1
Gun Control Marches
March for Our Lives is Inspired, Created, and Led by Parkland Students
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
90s-Inspired Plush Toys
Rubies Launches the 'Kidrobot' Plush Toy Collection for Kids and Kidults
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Virtual Pet Wearables
Tamagotchi Uni is Super Customizable, Portable and Socially Connected
Gaming-Themed Luxury Fashion
Gucci Presents a Look at the Bright Good Game Collection
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Gen Z Hotline Campaigns
Simply Spiked's 'Peach Responsibly' Campaign Addresses Generational Gaps
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Social Media News Updates
Meta's Threads Update Features a 'Trending Now' Feed for Relevant News
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Gen Z-Targeted Fruit Snacks
Gushers and Fruit by the Foot Received Logo Refreshes
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Streetwear Experimental Kids Capsules
The Ksubi 'Kids' Collection Arrives Ahead of the Holidays
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
Vibrant Children's Fall Fashion
nununu Recently Launched Its Fall 2023 Capsule & Its Eye-Catching
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Gen Z Dating Campaigns
Tinder's 'It Starts with a Swipe' Shows Celebrates How Gen Z Connects
Gamified Shopping Apps
Yaysay Combines AI-Powered Personalization & Gamification
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Experimental Denim Collections
The Ksubi Fall 2023 'Youtopia' Collection is Modern Art-Inspired
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Phygital Fashion Campaign
Pacsun's PacVerse Campaign Shows a Real Life Cast Entering the Metaverse
Nostalgic Handheld Gaming Phones
The Samsung Young Entertainer Nods to Earlier Eras
Gen Alpha Social Media Apps
'SendIt' is Designed for Youth to Socialize through Games and Chatting
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Gen Alpha Creativity Workshops
The LEGO Group Launched Free Creativity Workshops for Ages 6-12
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Children-Friendly Content Platforms
YouTube Kids is Officially Launching onto Game Consoles
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Gen Alpha-Targeted Ice Cream Trucks
Unilever Taps Robomart to Launch 'The Ice Cream Shop'
STEM Holiday Shops
CircuitMess' Holiday Gift Shop Has Presents That Teach Coding & Creative Design
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Ultra-Stylish Tween Clothing Collections
Hayden Girls Offers a Diverse Range of Tween Clothing
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Affordable Gen Z Apparel
Foundry by Cover Story Clothing Enters the Fashion Scene Through AJIO
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Youthful Fine Art Apparel
This Pacsun Capsule Collection Blends Fine Art & Fashion
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Digital Fashion Designer Incubators
The SYKY Collective Represents the Future of Luxury Fashion
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Rewarding Gen-Z Learning Apps
Kadama Aims to Make Learning More Accessible and Fun Online
Next-Gen Fuzzy Robot Toys
Hasbro is Introducing a New Furby for a New Generation
Young Professional Community Apps
Yuppie Helps Gen Z and Millennials Connect with One Another
Gen Z-Targeting TikTok Tools
American Express & TikTok Launch the '#ShopSmall Accelerator' Program
Youthful Backpack Capsules
Skybags and 'The Archies' Unite for a Gen Z-Focused Backpack Collection
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Gen Z Video Apps
Zigazoo is an Invite-Only App with a Focus on Short-Form Videos & Video Replies
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Gen Z Budgeting Platforms
Buddy and Klarna Teamed Up to Support Gen Z Financial Health
Vibrantly Designed Spring Apparel
Yardsale Presents its Latest Collection for Spring 2023
Teen Positivity Apps
'Gas' is a Positivity-Focused Social Media Platform for Teens
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
90s-Inspired Tween Fashion
John Lewis' New Collection Will Outfit Gen Alpha
Social Media-Like Study Apps
SHARPEN Aims to Be Just as Engaging and Convenient as Social Media
Age-Embracing Fall Fashion
Sage Nation Presents its New Collection for the FW23 Season
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Child Creator Casting Calls
Kid-Focused Social Network Zigazoo Hosts Casting Call for New Creators
Vibrant Snowy Holiday Campaigns
Apple Presents the Share the Joy Campaign for the Holidays
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Candy-Filled Gaming Experiences
HI-CHEW is Integrated in Fortnite for a Limited Time
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Youth-Catered Transportation Apps
Uber Introduces Teen Accounts in the Latest Update
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Nostalgic Music Discovery Apps
The 'Rewind' App Helps Gen Z Delve Into the Music Of Past Decades
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Personalized Child Education Apps
Sandbox Group Launches the PlayKids+ Application for Ages 2-12
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Play Kidcore Games
Cutedressup Let's You Make Kidcore Dressup Games of Your Dreams
Child President Campaigns
The Tech Interactive Launches "President for a Day" Contest with Zigazoo
Luxurious Spring-Ready Streetwear
AMBUSH Presents a Look at its New Collection for SS24
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Short-Form Gaming Video Apps
'FreshCut' is TikTok for Video Games and Gaming News
Confectionary Candy Debuts
Hancocks Debuts a Series of Candies for the Autumn Season
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Tween-Targeted Weekly News Shows
Kelsey Russell is the Newest Co-Host of First Stop News
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Growth-Inspired Spring-Ready Fashion
FACETASM's Coming of Age Capsule Readies for SS24
Categorized Podcast Genres
Apple's Podcasts App Launches a New Organized Update Feature
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Student-Focused Esports Deals
Generation Esports Partners with Nintendo for Middle School Esports
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
Creative Collaboration Clubs
Dazed Has Launched a New Social Media App Called Dazed Club