The Rocco Forte Hotels chain introduced its Families R Forte programmes created for guests of all ages -- there are specific catered programs for babies, kids and teens. This ensures that any guest receives just as much pampering as anyone else, made suitable to their age accordingly. The R Babies program is for ages zero to three, the R Kids is for young ones ages four to 12, and the R Teens is designed for those ages 13-16. Each hotel boasts a special animal theme that appeals to children with personalized Families R Forte passport check-in, welcome snacks, personalized robes, slippers and toys. Adult guests are offered itineraries curated by the hotel concierge team, spa treatments and interactive entertainment.
The R Babies programme includes complimentary meals, babysitting services and 'Teddy Turndown' services. The R Kids include splash time, cooking lessons and fun scavenger hunts amongst their own kid's newspaper, check-in cards and spa treatments. The R Teen program includes in-house activities that differ from day-to-day, city adventures and spa treatments.
Why This Trend Is Growing
- Catered Programs for Different Age Groups
- Disruptive innovation opportunity: Create customized experiences and services for specific age groups to cater to a wider range of guests.
- Personalized Family Experiences
- Disruptive innovation opportunity: Develop personalized amenities and activities for families to enhance their overall hotel experience.
- Animal-themed Hotels
- Disruptive innovation opportunity: Create unique hotel themes that appeal to children, providing a memorable and immersive experience.
Industries Being Reshaped
- Hotel Industry
- Disruptive innovation opportunity: Incorporate tailored services for families and different age groups to attract more customers.
- Hospitality Industry
- Disruptive innovation opportunity: Design personalized experiences and amenities for families to differentiate from competitors and increase customer satisfaction.
- Travel Industry
- Disruptive innovation opportunity: Establish themed hotels and resorts to attract families and offer an unforgettable vacation experience.
