dfrntpigeon ('different pigeon') is a streetwear label that does not only offer support for at-risk youth but also gives them access to a creative outlet and the opportunity to better express themselves. The Portland-based fashion label is launched by not-for-profit organization New Avenues for Youth.
dfrntpigeon's approach to providing support for at-risk youth is unique since the brand is creating a community, in which teens with limited economic opportunities can thrive, follow a passion and contribute to the fashion industry.
Late in August, dfrntpigeon is launching a provocative collection that celebrates humanity and youth, while rejecting social segmentation. Celebrating imperfections and unjustly regarded body types, the upcoming fashion line will be a manifestation of how communal support and creativity can serve to inspire and empower youth.