Contemporary label NOAH launches a collection comprised out of youth streetwear ensembles that favors the positive mentality and the potential in the millennial generation. In a highly sophisticated editorial, the brand indirectly hints at ongoing conflicts and political turmoil in the US. The backdrop is a classic university setting, where minds are nurtured to grow and progress. Stressing the energy, the intellect and the "clear thinking" of young minds, NOAH's Fall/Winter 2018 editorial elegantly steers the conversation to important issues.
The youth streetwear collection is characterized advanced fashion ensembles that communicate not only a cozy vibe but also a wise demeanor. From preppy loungewear that one would wear when studying to fitted semi-formal suits that are ideal for lectures at highly regarded institutions, NOAH's Fall/Winter 2018 definitely turns heads.