Fashion retailer ASOS is contributing to the movement for sustainability with a recycling initiative that will support young women in Africa. The ASOS Foundation partners up with Kenyan clothing manufacturer SOKO Community Trust for a project that will make use of textile scraps. Officially dubbed 'The Kujuwa Initative,' the collaboration is meant to support women in Africa by providing them with feminine products created from garment off-cuts from ASOS x SOKO's "Made in Kenya" collection.
The recycling initiative is not only eco-friendly but socially conscious, as well. The sanitary products will be delivered to young women in a kit that contains two pairs of cotton underwear, soap, and a wash bag. In addition to the pads that are able to last up to three years, the Kujuwa Initative will also provide young girls in the region with health education.