As both consumers and businesses become more conscious about food scraps that are going to waste, as well as others sources of food that are unappreciated and unused, repurposed food products are coming into the spotlight.
New brands have established themselves by making the repurposing of food products the mainstay of their products. For instance, ReGrained makes its snack bars from used brewing grains, Misfit Juicery makes pressed juices from misshapen fruits and vegetables, and Pulp Pantry makes grain-free granola using leftover fruit and vegetable pulp from local juiceries.
To draw attention to the appeal of creative repurposing of food products, prominent branding is being used. One of the best examples of this comes from Dieffenbach's Kettle Chips, which boldly brands its potato chips made with misshapen spuds as 'Uglies.'
19 Repurposed Food Products
18
Multipurpose Rustic Six-Packs
Bohemia's Beer Six-Pack Crate Transforms into a Set of Kitchen Tools
17
Colorful Sustainable Hummus
ChicP Reduces Food Waste by Using So-Called "Ugly" Produce
16
Ugly Fruit Juices
Misfit Juicery Takes Misshapen Produce and Blends Them into Beverages
15
Food Rescue Snack Brands
Spare Fruit Offers Fruit Crisps Made from Imperfect Apples and Pears
14
Ugly Fruit Smoothies
The Economists's 'From Bin to Blender' Campaign Shares Blended Smoothies
13
Rejected Potato Chip Snacks
The Dieffenbach Uglies Kettle Cooked Chips is Made from Ugly Produce
12
Food Waste Fruit Juices
'Pod' Created a New Juice Range Made from Wonky Fruits and Vegetables
11
Juice Pulp Granolas
Pulp Pantry Makes Grain-Free, Healthy Granola with Fruit and Vegetable Pulp
10
Repurposed Beer Grain Bars
The Regrained Granola Squares are Made Using Spent Grains
9
Repurposed Fruit Yogurts
Left-Yeovers' Fruit Yogurt is Made with Produce to Reduce Food Waste
8
Repurposed Fruit Drinks
'Rescued Fruit' Beverages are Made from Produce That Would to Go Waste
7
Upcycled Seafood Cakes
SecondsFirst Makes Fresh Fish Cakes from Repurposed Ingredients
6
Hyper-Local Dumpster Desserts
This Frozen Summer Treat Repurposes Ingredients from the Trash
5
Coffee Leaf Teas
Wize Monkey Makes Tea from the Leaves of the Coffee Plant
4
Bread-Based Beers
An East London Brewery Turns Leftover Bread into Beer Called 'Toast Ale'
3
Repurposed Brewery Sites
Schmidt Hammer Lassen Proposes a Public Plaza for a Former Brewery Site
2
Wastewater-Brewed Beers
Stone Brewing Full Circle Pale Ale is Made Using 100% Wastewater
1
Powdered Cucumber Garnishes
Cucumber Skin is Repurposed by Hotel Herman in an Inventive Way
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Probiotic Berry Smoothies
Erewhon & Who Gives a Crap Blended the C.R.A.P. Smoothie
Unsightly Oatmeal Campaigns
The Quaker 'Deliciously Ugly' Campaign Celebrates Oatmeal
Intelligent Anti-Food Waste Systems
The 'FoodTusker' Reminds Users to Eat Leftovers
Clean Label Veggie-Based Snacks
These New Garden Veggie Snacks Products are Made with Avocado Oil
Refreshed Jam Packaging Redesign
J.M. Smucker Co. Unveils Redesign of the Smucker’s Fruit Spreads
Seafood Waste Bioplastics
Natnov Bioscience Has Turned Seafood Waste into New Bio-Economy Products
Algae-Made Slippers
These Vegan Slippers by Giestas Have a Food-Grade Form
French-Inspired Functional Drinks
Journée Uplifts the Mind-Body with Natural Caffeine & Mushrooms
Portable Superfood Packets
Juice Plus+ Superfood Powder Blends 30 Fruits, Veggies & Berries
Recycled Plastic Candy Packaging
Berry Global Group and Mars Launched 100% Recycled Plastic Jars
Edible Wrapper Snack Bars
One Good Thing Bars Have a No-Waste Formulation
Meat-Infused Child Snack Pouches
These New Once Upon a Farm Products are at Expo West 2026
Wholesome Toaster Pastries
Smash Foods Toasties Tuck Superfood Jam into a Whole Wheat Crust
Edible Tea Innovations
Moosa Offers Dried-Fruit Tea That Doubles as a Snack
Better-For-You Convenience Meals
Lean Kitchen Network Has a New Clean Label Brand Called 'Hide'
Cold-Pressed Wellness Juices
Pressed Juicery Launches the New Sparkling Wellness Refreshers
Eco-Friendly Root Vegetable Packaging
This HUID Compostable Packaging Concept is Made with Onions
Novel Toddler-Focused Food Brands
Beyond the Bib Has Officially Launched Across the United States
Functional Effervescent Mushroom Drinks
These Water Junkie Drinks Come in Three Varieties
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
3D-Printable Packaging Pastes
Engineers from University of Washington Developed a Printable Paste
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Prebiotic Beverage Rebrands
Halfday Refreshes Its Gut-Healthy Iced Tea with Modern Look
Flavored Cashew Snacks
Octonuts Partnered with rePurpose Global to Combat Ocean Waste
Green Tea Pizza Doughs
Pizza Maru Features Menu Items Made with 'Green Tea Well-Being Dough'
Upgraded Brand Packaging Schemes
Higgidy Launches a New Brand Look Across Multiple Products
Compact Canned Houseplants
Trader Joe’s Mini Can Foliage Turns Product Packaging into Home Decor
Hidden Veggie Fruit Pockets
Veggies Made Great's New Fruit Pockets Feature Butternut Squash
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Fully Recyclable Paper Wrappers
KIND Snacks Launched Curbside Recyclable Snack Bar Packaging
Human-Grade Pet Foods
Portland Pet Food Company Offers Human-Grade Nutrition Options
Spooky Lunch Snack Ranges
These General Mills Halloween Products Come in New and Returning Options
Ultra-Flavorful Snack Collaborations
Van Holten's and Pringles Unveiled an Unconventional Product
Protein-Packed Oat Puffs
B-Sides Crunch Puffs Come in Three Flavors
Honey-Powered Fruit Snacks
David Beckham and Shaun Neff Introduce BEEUP Snacks
Functional Bottled Tea Beverages
Evolution Fresh Organic Teas Come Four Varieties
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Cocoa Juice Energy Drinks
Koawach Koalimo is Made with Upcycled Cocoa Fruit Pulp
Nutritious Protein Smoothies
Pressed Juicery Protein Smoothies are Plant-Based and Flavorful
Gut-Friendly Premium Sodas
Jamu Refreshes with Real Fruit, Botanicals and Prebiotic Fiber
De-Sugared Juice Products
grō's Reduced-Sugar 100% Juices Were Made for K-12 Meal Programs
Vibrant Better-For-You Snack Packaging
Catalina Crunch Targets Health-Conscious Consumers
Refreshed Food Packaging Designs
North Coast Organic Marks a Major Update to Its Century-Old Brand
Plant-Based Color Systems
Exberry Crafts Natural Food Pigments From Garden-Fresh Sources
Experimental Beverage Pop-Ups
Nespresso's The Recipe Remix Shares Unusual Flavor Combos
Sustainable Food Waste Cosmetics
Clean Food Group's New CleaOoil Products are Eco-Friendly
Dynamic Fruit Snacks
Welch’s Juicefuls Fusions Offer a Bold New Dual-Flavor Fruit Snack Experience
Avocado Seed-Based Beverages
AVSOME's Tea Boasts More Antioxidants & Polyphenols Than Green Tea
Reusable Packaging Grocery Stores
Nude Foods Market Packs Foods in Returnable Glass Jars
Health-Focused Mug Cakes
NutriFusion is Collaborating with BeLoved Foods
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Dual-Flavor Fruit Snacks
Welch's Unveils the New Juicefuls® Fusions™Fruit Snacks
Veggie-Infused Snack Products
These New Happy Orchard Products from Rich's are Functional
Statement-Making Oatmeal Outfits
Quaker Oats Debuted a Porridge Dress at London Fashion Week
Juicy Energy Drinks
Froosh Energy Drinks Feature Vitamins and Natural Caffeine from Guarana
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Repurposed Fruit Juices
Daily Dose is Unveiling a New Apple Juice Made from Excess Fruit
Fizz-Free Fruit-Sweetened Teas
Spindrift Tea Comes in Four Flavors Packaged in Cans
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Gut-Friendly Functional Smoothies
Lifeway Foods and Joe & The Juice Made a Trust Your Gut Smoothie
Private Label Wellness Products
These UNFI Private Label Products Focus on Consumer Preferences
High-Protein Dessert-Flavored Porridges
FUEL10K Porridge Now Comes in Two New Pot Flavors
Globally Inspired Better-For-You Snacks
Woodridge Snacks Reintroduces a Refreshed Product Line
Seasonal Apple-Based Drinks
Clean Juice's Apple-Forward Beverages Fight Pumpkin Spice Fatigue
Fruit-Focused Foam Toppers
Dairy-Free Fruit Foam Enhances Drinks, Desserts and More
Edgy Gut Health Beverages
Killer Fruit Mashes Up Sparkling Water, Real Fruit Juice & Prebiotics
Nutritionally Enhanced Desserts
Veggies Made Great Showcases a Decadent Whoopie Pie
Rice-Infused Yogurt Drinks
Yogost Offers Refreshing Yogurt-Based Treats Mixed with Purple Rice
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Pet-Focused Re-Branding Initiatives
My Perfect Pet Boasts a Comprehensive Rebrand
Convenient Childhood Nutrition Products
These New Once Upon a Farm Pouches are Nutrient-Dense
Functional Mushroom-Powered Refreshments
Adapt Drinks Come in Two Formulations
Prebiotic Protein Smoothies
gutzy Organic's New On-the-Go Snacks are Gut-Friendly & Protein-Packed
Fruity Protein Chocolate Snacks
Fruitine Covers Freeze-Dried Fruit in Protein Chocolate
Better-For-You Lunchbox Snacks
Goodies Snacks Include Oat Bars, Fruit Chips and More
Oat-Infused Fruit Juices
Youce by Vaihinge Works Well as a Snack or Breakfast Drink
Wood Fiber Fruit Packaging
These Metsä Spring Muoto Punnet Products Come in Two Sizes
Ingredient-Driven Chip Branding
The Refreshed Tostitos Branding Focuses on Nutritional Benefits
Snack-Inspired Plant-Based Foods
This Veggiecus Plant-Based Ready-to-Cook Range Embraces Snacking
Better-For-You Snack Branding
Unique Snacks Undergoes Another Brand Update
Crafted Fast Food Beverages
McDonald’s Expands into Refreshers, Dirty Sodas and Energy Drinks
Cheeky Food-Made Beauty Ranges
Warburtons Spoof Beauty Range Creates Picture-Perfect Lunches
Free-From Fruit Bites
Pulpito's Fruit Bites are All-Natural, Vegan & Free From Artificial Flavors
Nutritious Ready-To-Drink Coffee Lines
Javvy Coffee is Launching in Sprouts Farmers Market
Culinary-Inspired Syrups Collections
The Perfect Purée of Napa Valley Debuts Six Decadent Syrups
Flavorful Cold-Pressed Juices
Twisted Alchemy Introduces its Additive-Free Cold-Pressed Juices
Protein-Forward School Products
Prepared Foods Focuses on USDA Protein-Focused Nutrition Updates
Veggie-Infused Flavored Miilks
Jubilee Makes Flavored Milk with Hidden Veggies Like Carrot & Beet
Freeze-Dry Organic Smoothie Range
Pearly by tbpmx Debuted an Instant Smoothie Branding Concept
Prebiotic Fruit Sodas
FRUGA is Abundant in Vitamins, Antioxidants & Plant Fiber
Pourable Shelf-Stable Fruits
The Oregon Fruit Co. Pourable Fruit Range is Ready for Foodservice
Vitaminized Fruit Smoothies
Froosh's Blended Beverages are Fortified with Vitamin C & D
Protein Fruit Snacks
Bel Group and Foodberry are Creating Bite-Sized Fruit and Protein Snacks
Homestyle Flash-Frozen Food Products
Jane Foodie Prioritizes Foods with Free-From Recipes
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Collaboration Prepackaged Plant-Based Foods
Gosh! and Urban Eat Partnered for Plant-Based fare
Simplified Snacking Campaigns
Go Raw's Uncomplicate Snacking Fights Nutrition Information Overload
Jiggly Fruit Snacks
Oddball Cups are Plant-Based, Gelatin-Free & Low-Calorie
Upcycled Fruit Chews
Climate Candy Turns Unharvested Imperfect Produce into Sweet Treats
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Kid-Friendly Cold-Pressed Juices
Raw Generation's Little Sippers are Colorful, Fun & Nutritious
Free-From Concentrated Juice Drinks
Oregon Fruit Company Real Fruit Refreshers are Flavorful
Naturally Powered Skincare
The New Lush Skincare Range Features 16 Different Fruits & Vegetables
Low-Sugar Functional Drinks
Pulmuone Green Juice Expands Its Dual-Format Product Line
Dry January Juice Ranges
Biddenden Juice Debuted New Branding and Products for the New Year
Modernized Coffee Rebrands
Bulletproof Recently Showcased Its Strategic Rebrand
Refrigerated Trail Mixes
Fresh Face Foods is Offering a Fresher Take on a Classic Snack
Pouch-Packaged Fruit Smoothies
Mott's Fruit Smoothie Pouches are Easy to Enjoy Out of the House
Conveniently Packaged Premium Fruits
Fruitist Launches Fruit 'Snack Cups' for On-the-Go Lifestyles
Nutrient-Packed Green Juices
Suja Organic Expands Its Lineup with Sunrise Greens
Leftover Bread-Based Beers
Aldi is Launching Food Waste Beers Under the Hop Foundry Brand
Future-Facing Food Menus
Fura's Future Food Menu Explores the Impacts of Climate Change
Curated Organic Beverage Menus
Fresh Blends' Menu Caters to People in University, College & More
Plant-Powered Superfood Meals
GRUBBY's Plant Points Menu Helps People Eat 30 Unique Plants Weekly
Nutrition-Minded Oat Products
White's Oats Launched Two New Product Ranges
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Nutrient-Packed Fruit Spreads
These New Smash Foods Fruit Spreads Come in Two Flavors
Eco-Friendly Coffee Tumblers
Reborn Coffee Inc. Launched Its Latest Product — the Reborn Tumbler
Mindful Cold Brew Rebrands
Here&Now Repositioned Its Cold Brew as an Antidote to Burnout
Nostalgic Drink Mix Sticks
Fave Organic Drink Mix Sticks Feature Juicy, Real Fruit Powders
Upcycled Wine Brands
Rotterdam Urban Winery Addresses the Food Waste Crisis
Feel-Good Wellness Juices
The New Nékter Juice Bar Lineup Makes Wellness Approachable & Flexible
Cohesive Waste Management Systems
Caraway Home Debuts the Trash & Recycling Collection
Shelf-Stable Fruit Purees
The Oregon Fruit Company Just Unveiled New Shelf Stable Pourable Fruit
Squeezable Fruit Snacks
The 'Clover Krush' Fruit Pouches are Designed For Portable Enjoyment
All-Natural Fruit Beverages
Odwalla Introduces a New Collection of Smoothies and Juices
Retro Snack Rebrands
Back to Nature Unveils California-Inspired Nostalgic Packaging Design
Sustainable Side Furniture
The Re Up Side Tables Crafted with Recycled Plastic and Wood
Dynamic Carrot Collections
Bolthouse Fresh Foods Unveils Sustainable Packaging for Three Products
Regionally Inspired Plant-Based Foods
These New The Tofoo Co. Products Come in Tw Options
Bio-Based Packaging Concepts
UPM Specialty Materials and Paramelt Debut Paper-Based Packagings
Artisan-Inspired Bakery Products
These Deli Kitchen Bakery Products Shake Up Traditional Offerings
Bean-Based Puff Snacks
Remix Snacks' Beanies are Made with Mung Beans & Upcycled Carrots
Fresh Produce-Focused Campaigns
I Love Fruit & Veg from Europe Emphasizes Fresh European Produce
Snackable Berry Cups
Fruitist Snack Cups are Convenient and Craveable
Convenience-Focused Salad Jars
Gardencup Has Debuted the Garden Harvest Salad for a Limited Time
Fermented Vegetable Meat Alternatives
GRUBBY and Symplicity Collaborated on Limited-Edition Dishes