As both consumers and businesses become more conscious about food scraps that are going to waste, as well as others sources of food that are unappreciated and unused, repurposed food products are coming into the spotlight.
New brands have established themselves by making the repurposing of food products the mainstay of their products. For instance, ReGrained makes its snack bars from used brewing grains, Misfit Juicery makes pressed juices from misshapen fruits and vegetables, and Pulp Pantry makes grain-free granola using leftover fruit and vegetable pulp from local juiceries.
To draw attention to the appeal of creative repurposing of food products, prominent branding is being used. One of the best examples of this comes from Dieffenbach's Kettle Chips, which boldly brands its potato chips made with misshapen spuds as 'Uglies.'
19 Repurposed Food Products
18
Multipurpose Rustic Six-Packs
Bohemia's Beer Six-Pack Crate Transforms into a Set of Kitchen Tools
17
Colorful Sustainable Hummus
ChicP Reduces Food Waste by Using So-Called "Ugly" Produce
16
Ugly Fruit Juices
Misfit Juicery Takes Misshapen Produce and Blends Them into Beverages
15
Food Rescue Snack Brands
Spare Fruit Offers Fruit Crisps Made from Imperfect Apples and Pears
14
Ugly Fruit Smoothies
The Economists's 'From Bin to Blender' Campaign Shares Blended Smoothies
13
Rejected Potato Chip Snacks
The Dieffenbach Uglies Kettle Cooked Chips is Made from Ugly Produce
12
Food Waste Fruit Juices
'Pod' Created a New Juice Range Made from Wonky Fruits and Vegetables
11
Juice Pulp Granolas
Pulp Pantry Makes Grain-Free, Healthy Granola with Fruit and Vegetable Pulp
10
Repurposed Beer Grain Bars
The Regrained Granola Squares are Made Using Spent Grains
9
Repurposed Fruit Yogurts
Left-Yeovers' Fruit Yogurt is Made with Produce to Reduce Food Waste
8
Repurposed Fruit Drinks
'Rescued Fruit' Beverages are Made from Produce That Would to Go Waste
7
Upcycled Seafood Cakes
SecondsFirst Makes Fresh Fish Cakes from Repurposed Ingredients
6
Hyper-Local Dumpster Desserts
This Frozen Summer Treat Repurposes Ingredients from the Trash
5
Coffee Leaf Teas
Wize Monkey Makes Tea from the Leaves of the Coffee Plant
4
Bread-Based Beers
An East London Brewery Turns Leftover Bread into Beer Called 'Toast Ale'
3
Repurposed Brewery Sites
Schmidt Hammer Lassen Proposes a Public Plaza for a Former Brewery Site
2
Wastewater-Brewed Beers
Stone Brewing Full Circle Pale Ale is Made Using 100% Wastewater
1
Powdered Cucumber Garnishes
Cucumber Skin is Repurposed by Hotel Herman in an Inventive Way
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Probiotic Berry Smoothies
Erewhon & Who Gives a Crap Blended the C.R.A.P. Smoothie
Unsightly Oatmeal Campaigns
The Quaker 'Deliciously Ugly' Campaign Celebrates Oatmeal
Matcha-Mayo Condiments
Heinz x PerfectTed Matcha Mayo Unites Two Favorite Products
Intelligent Anti-Food Waste Systems
The 'FoodTusker' Reminds Users to Eat Leftovers
Clean Label Veggie-Based Snacks
These New Garden Veggie Snacks Products are Made with Avocado Oil
Refreshed Jam Packaging Redesign
J.M. Smucker Co. Unveils Redesign of the Smucker’s Fruit Spreads
Seafood Waste Bioplastics
Natnov Bioscience Has Turned Seafood Waste into New Bio-Economy Products
French-Inspired Functional Drinks
Journée Uplifts the Mind-Body with Natural Caffeine & Mushrooms
Portable Superfood Packets
Juice Plus+ Superfood Powder Blends 30 Fruits, Veggies & Berries
Recycled Plastic Candy Packaging
Berry Global Group and Mars Launched 100% Recycled Plastic Jars
Excess Pickle Juice Bottles
McDonald’s NZ Provides FC Players with Pickle Juice Shots
Edible Wrapper Snack Bars
One Good Thing Bars Have a No-Waste Formulation
Freshness-Extending Fruit Bowls
The Vitesy Fruit Bowl Extends the Shelf Life of Produce
Meat-Infused Child Snack Pouches
These New Once Upon a Farm Products are at Expo West 2026
Better-For-You Convenience Meals
Lean Kitchen Network Has a New Clean Label Brand Called 'Hide'
Licensed Flavor Collaborations
Conagra Blends Celebrity and Brand Partnerships Into Snacks
Wholesome Toaster Pastries
Smash Foods Toasties Tuck Superfood Jam into a Whole Wheat Crust
Cold-Pressed Wellness Juices
Pressed Juicery Launches the New Sparkling Wellness Refreshers
Novel Toddler-Focused Food Brands
Beyond the Bib Has Officially Launched Across the United States
Functional Effervescent Mushroom Drinks
These Water Junkie Drinks Come in Three Varieties
Expansive Summer-Ready Baby Foods
Beech-Nut® Introduces Eight New Baby and Toddler Foods
3D-Printable Packaging Pastes
Engineers from University of Washington Developed a Printable Paste
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Prebiotic Beverage Rebrands
Halfday Refreshes Its Gut-Healthy Iced Tea with Modern Look
Flavored Cashew Snacks
Octonuts Partnered with rePurpose Global to Combat Ocean Waste
Green Tea Pizza Doughs
Pizza Maru Features Menu Items Made with 'Green Tea Well-Being Dough'
Upgraded Brand Packaging Schemes
Higgidy Launches a New Brand Look Across Multiple Products
Compact Canned Houseplants
Trader Joe’s Mini Can Foliage Turns Product Packaging into Home Decor
Hidden Veggie Fruit Pockets
Veggies Made Great's New Fruit Pockets Feature Butternut Squash
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Fully Recyclable Paper Wrappers
KIND Snacks Launched Curbside Recyclable Snack Bar Packaging
Human-Grade Pet Foods
Portland Pet Food Company Offers Human-Grade Nutrition Options
Ultra-Flavorful Snack Collaborations
Van Holten's and Pringles Unveiled an Unconventional Product
Protein-Packed Oat Puffs
B-Sides Crunch Puffs Come in Three Flavors
Honey-Powered Fruit Snacks
David Beckham and Shaun Neff Introduce BEEUP Snacks
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Gut-Friendly Premium Sodas
Jamu Refreshes with Real Fruit, Botanicals and Prebiotic Fiber
Functional Bottled Tea Beverages
Evolution Fresh Organic Teas Come Four Varieties
Wellness-Focused Brand Partnerships
Nekter Juice Bar and Pressed Juicery Team Up to Boost Wellness
De-Sugared Juice Products
grō's Reduced-Sugar 100% Juices Were Made for K-12 Meal Programs
Protein Juice Boxes
Frosh Boosts Real-Fruit Juices with Whey Protein Isolate
Vibrant Better-For-You Snack Packaging
Catalina Crunch Targets Health-Conscious Consumers
Refreshed Food Packaging Designs
North Coast Organic Marks a Major Update to Its Century-Old Brand
Plant-Based Color Systems
Exberry Crafts Natural Food Pigments From Garden-Fresh Sources
Experimental Beverage Pop-Ups
Nespresso's The Recipe Remix Shares Unusual Flavor Combos
Sustainable Food Waste Cosmetics
Clean Food Group's New CleaOoil Products are Eco-Friendly
Avocado Seed-Based Beverages
AVSOME's Tea Boasts More Antioxidants & Polyphenols Than Green Tea
Dynamic Fruit Snacks
Welch’s Juicefuls Fusions Offer a Bold New Dual-Flavor Fruit Snack Experience
Reusable Packaging Grocery Stores
Nude Foods Market Packs Foods in Returnable Glass Jars
Minimal Snack Packaging
The Calbee Packaging Redesign Replaces Bright Colors with Monochrome
Health-Focused Mug Cakes
NutriFusion is Collaborating with BeLoved Foods
Reduced-Sugar Fruit Juices
AUSTRIA JUICE Uses Fermentation Tech to Lower Sugar in 100% Fruit Juice
Dual-Flavor Fruit Snacks
Welch's Unveils the New Juicefuls® Fusions™Fruit Snacks
Veggie-Infused Snack Products
These New Happy Orchard Products from Rich's are Functional
Statement-Making Oatmeal Outfits
Quaker Oats Debuted a Porridge Dress at London Fashion Week
Juicy Energy Drinks
Froosh Energy Drinks Feature Vitamins and Natural Caffeine from Guarana
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Repurposed Fruit Juices
Daily Dose is Unveiling a New Apple Juice Made from Excess Fruit
Fizz-Free Fruit-Sweetened Teas
Spindrift Tea Comes in Four Flavors Packaged in Cans
Heritage Grocery Packaging
Bob’s Red Mill Redesigned Its Packaging for Easier Shelf Navigation
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Collagen-Infused Beauty Boosters
Clöud Café's Instant Sachets Support Radiance from Within
Gut-Friendly Functional Smoothies
Lifeway Foods and Joe & The Juice Made a Trust Your Gut Smoothie
Private Label Wellness Products
These UNFI Private Label Products Focus on Consumer Preferences
High-Protein Dessert-Flavored Porridges
FUEL10K Porridge Now Comes in Two New Pot Flavors
Globally Inspired Better-For-You Snacks
Woodridge Snacks Reintroduces a Refreshed Product Line
Fruit-Focused Foam Toppers
Dairy-Free Fruit Foam Enhances Drinks, Desserts and More
Seasonal Apple-Based Drinks
Clean Juice's Apple-Forward Beverages Fight Pumpkin Spice Fatigue
Edgy Gut Health Beverages
Killer Fruit Mashes Up Sparkling Water, Real Fruit Juice & Prebiotics
Nutritionally Enhanced Desserts
Veggies Made Great Showcases a Decadent Whoopie Pie
Rice-Infused Yogurt Drinks
Yogost Offers Refreshing Yogurt-Based Treats Mixed with Purple Rice
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Prebiotic Protein Smoothies
gutzy Organic's New On-the-Go Snacks are Gut-Friendly & Protein-Packed
Fruity Protein Chocolate Snacks
Fruitine Covers Freeze-Dried Fruit in Protein Chocolate
Retailer Food Waste Juices
IKEA Great British Bin Juice is Made with Surplus Fruit
Better-For-You Lunchbox Snacks
Goodies Snacks Include Oat Bars, Fruit Chips and More
Wood Fiber Fruit Packaging
These Metsä Spring Muoto Punnet Products Come in Two Sizes
Oat-Infused Fruit Juices
Youce by Vaihinge Works Well as a Snack or Breakfast Drink
Ingredient-Driven Chip Branding
The Refreshed Tostitos Branding Focuses on Nutritional Benefits
Snack-Inspired Plant-Based Foods
This Veggiecus Plant-Based Ready-to-Cook Range Embraces Snacking
Better-For-You Snack Branding
Unique Snacks Undergoes Another Brand Update
Crafted Fast Food Beverages
McDonald’s Expands into Refreshers, Dirty Sodas and Energy Drinks
Cheeky Food-Made Beauty Ranges
Warburtons Spoof Beauty Range Creates Picture-Perfect Lunches
Returnable Meal Containers
ReBento Updates Food Packaging with a Reusable Collection System
Nutritious Ready-To-Drink Coffee Lines
Javvy Coffee is Launching in Sprouts Farmers Market
Nutritious Grab-and-Go Beverages
Elevate's Grab-and-Go Wellness Drinks Fuel "Business Athletes"
Culinary-Inspired Syrups Collections
The Perfect Purée of Napa Valley Debuts Six Decadent Syrups
Regeneratively Farmed Potato Fries
McCain ReGen Naked Oven Chips are Launching in the UK
Convenient Childhood Nutrition Products
These New Once Upon a Farm Pouches are Nutrient-Dense
Flavorful Cold-Pressed Juices
Twisted Alchemy Introduces its Additive-Free Cold-Pressed Juices
Protein-Forward School Products
Prepared Foods Focuses on USDA Protein-Focused Nutrition Updates
Protein Fruit Snacks
Bel Group and Foodberry are Creating Bite-Sized Fruit and Protein Snacks
Refreshing Juice Branding Initiatives
Kwench Juice Cafe Debuts Refreshingly Refreshing Kwenchers
Movie-Branded Juice Drinks
Radnor Fruits Partnered with Disney for a Toy Story 5 Collaboration
Veggie-Infused Flavored Miilks
Jubilee Makes Flavored Milk with Hidden Veggies Like Carrot & Beet
Freeze-Dry Organic Smoothie Range
Pearly by tbpmx Debuted an Instant Smoothie Branding Concept
Prebiotic Fruit Sodas
FRUGA is Abundant in Vitamins, Antioxidants & Plant Fiber
Pet-Focused Re-Branding Initiatives
My Perfect Pet Boasts a Comprehensive Rebrand
Vitaminized Fruit Smoothies
Froosh's Blended Beverages are Fortified with Vitamin C & D
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Simplified Snacking Campaigns
Go Raw's Uncomplicate Snacking Fights Nutrition Information Overload
Collaboration Prepackaged Plant-Based Foods
Gosh! and Urban Eat Partnered for Plant-Based fare
Jiggly Fruit Snacks
Oddball Cups are Plant-Based, Gelatin-Free & Low-Calorie
Upcycled Fruit Chews
Climate Candy Turns Unharvested Imperfect Produce into Sweet Treats
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Kid-Friendly Cold-Pressed Juices
Raw Generation's Little Sippers are Colorful, Fun & Nutritious
Free-From Concentrated Juice Drinks
Oregon Fruit Company Real Fruit Refreshers are Flavorful
Naturally Powered Skincare
The New Lush Skincare Range Features 16 Different Fruits & Vegetables
Low-Sugar Functional Drinks
Pulmuone Green Juice Expands Its Dual-Format Product Line
Dry January Juice Ranges
Biddenden Juice Debuted New Branding and Products for the New Year
Whole-Food Snack Bars
Junebar Makes Nourishing Bars Without Ultra-Processed Ingredients
Modernized Coffee Rebrands
Bulletproof Recently Showcased Its Strategic Rebrand
Pouch-Packaged Fruit Smoothies
Mott's Fruit Smoothie Pouches are Easy to Enjoy Out of the House
Spent Grain Recipe Emulsifiers
MaGie Creations Announced an Emulsifier Made from Brewer's Grain
Conveniently Packaged Premium Fruits
Fruitist Launches Fruit 'Snack Cups' for On-the-Go Lifestyles
Nutrient-Packed Green Juices
Suja Organic Expands Its Lineup with Sunrise Greens
Future-Facing Food Menus
Fura's Future Food Menu Explores the Impacts of Climate Change
Curated Organic Beverage Menus
Fresh Blends' Menu Caters to People in University, College & More
Squeezable Fruit Snacks
The 'Clover Krush' Fruit Pouches are Designed For Portable Enjoyment
Jersey-Inspired Juice Boxes
Appl7 & Eve Launched Soccer-Inspired Packaging for the Summer
Flavor-Packed Upcycled Puffs
B-SIDES Brings Bold Taste to the Better-for-You Snack Category
Plant-Powered Superfood Meals
GRUBBY's Plant Points Menu Helps People Eat 30 Unique Plants Weekly
Nutrition-Minded Oat Products
White's Oats Launched Two New Product Ranges
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Nutrient-Packed Fruit Spreads
These New Smash Foods Fruit Spreads Come in Two Flavors
Mindful Cold Brew Rebrands
Here&Now Repositioned Its Cold Brew as an Antidote to Burnout
Nostalgic Drink Mix Sticks
Fave Organic Drink Mix Sticks Feature Juicy, Real Fruit Powders
Viral Bakery Reinventions
Sainsbury's Launches Dipped Croissants Inspired by Social Pastry Trends
Feel-Good Wellness Juices
The New Nékter Juice Bar Lineup Makes Wellness Approachable & Flexible
Cohesive Waste Management Systems
Caraway Home Debuts the Trash & Recycling Collection
Retro Snack Rebrands
Back to Nature Unveils California-Inspired Nostalgic Packaging Design
Sustainable Side Furniture
The Re Up Side Tables Crafted with Recycled Plastic and Wood
Regionally Inspired Plant-Based Foods
These New The Tofoo Co. Products Come in Tw Options
Bio-Based Packaging Concepts
UPM Specialty Materials and Paramelt Debut Paper-Based Packagings
Artisan-Inspired Bakery Products
These Deli Kitchen Bakery Products Shake Up Traditional Offerings
Bean-Based Puff Snacks
Remix Snacks' Beanies are Made with Mung Beans & Upcycled Carrots
Real-Fruit Snack Scaling
SunOpta Expands Production Capacity for Growing Fruit Snack Demand
Snackable Berry Cups
Fruitist Snack Cups are Convenient and Craveable
Fermented Vegetable Meat Alternatives
GRUBBY and Symplicity Collaborated on Limited-Edition Dishes