Whether it’s a brand trying to make its mark or a social activist trying to take a stand, publicity stunts are a great way to get attention. The key to an effective publicity stunt is its ability to create conversation, go viral and make people stop and stare. Being imaginative is another big part of the publicity stunt puzzle.
Examples of extreme stunts for social good are UK performance artist Mark McGowan eating the Queen’s favorite type of dog live on radio in protest of the Prince Phillips inhumane killing of a fox while hunting. PETA even went so far as encouraging supporters to cut off their own hair and mail it to the Olsen twins in protest of their affinity for fur fashion.
56 Stop-and-Stare Publicity Stunts
50
Bigfoot Captured
Scientists to Reveal Bigfoot and DNA (Proof or Hoax?)
49
Best Buy Fearful of People Dressed Like Its Employees
48
Coffin Pranks
Where is Dennis Rodman Now? Almost Dead?
47
Desperate Publicity Stunts
Britney Spears and Avril Lavigne Pose Topless
46
Insane Party Locations
Subway Shindigs Take Public Parties Underground
45
UFO Crash Publicity Stunts
The Potters Field Mystery
44
Trend Hunter Hits One Billion Views
Thanks to Our Awesome Trend Report Loving Community
43
Pod-Protesting Publicity Stunts
Greenpeace Giant iPod is Landed at Apple HQ with Activists Inside
42
Naughty Publicity Stunts
Nadya Suleman Offered $1M Adult Film Deal With Vivid Entertainment
41
Streaker-Recruiting Publicity Stunts
This 'Get Naked' Stover Campaign Encourages Nudity
40
Airplane Publicity Stunts
Volkswagen Touareg Pulls 747
39
Exhibitionist Publicity Stunts
The Palmolive Shower in Moscow Features Bathing Beauties
38
Mini Car Ping Pong
'Smart eBall' Lets Drivers Face Off on the Big Screen
37
Extra-Terrestrial Dining
Sushi in Space Promotes Out-of-This World Taste
36
Silver Celebrity Statues
The Shiny and Nearly Nude H&M Beckham Monuments are Eye-Catching
35
Breast Milk Ice Cream
PETA Asks Ben & Jerry's To Use Human Dairy
34
Fast Food Timekeepers
The McDonald's Sundial Billboard Lets People Know What to Eat When
33
Public Gamer Playlands
Super Mario 3D Land Gets Recreated in New York's Times Square
32
Photocopied Publicity Stunts
Scholtz & Friends' Copy Shop Ad Campaign Recreates Berlin Landmarks
31
Eating Dog To Protest The Queen
Vegan Performance Artist Makes a Statement
30
Throwing Money From Planes
Tung Desem Waringin's Publicity Stunt
29
Tacky Publicity Stunts
Bikini-clad Britney Spears Promotes Circus Tour on Letterman
28
Guerrilla Marketing for Kids
ChupaChups Lollipop Road Signs
27
Sending Your Hair to Celebrities
PETA's Birthday Idea for the Trollsen Twins
26
Balloon Disc Launches
Jack White Shares His New Record with Floating Freebies
25
Living Angels Flying Over Italy
Missoni Designed Angel at the Venice Carnival 2009
24
Illuminated Social Media Signs
The 'I like Naples' Installation Illuminates the City
23
Broadway Publicity Stunts
Maybelline Teams with Chicago Cast to Promote Lipwear
22
Brit-Themed City Clean-Ups
Ted Baker 'Midtown Abbey' Stunt Had Maids & Butlers Tidying Up NYC
21
Aqua-Saving Social Media Campaigns
The 'Close the Tap' Campaign Looks to Preserve Resources
20
Flash Mob Sleepovers
The Creative 'IKEA Slumber Party' Publicity Stunt
19
Urban Micro Pandas
1600 Black Eyed Bears Bring Important Message for WWF
18
Russian Dare Devil Stunts
The ‘Boobs of Steel’ Video is Death Defyingly Distractive
17
Bodily Soundsystem Stunts
The Human Jukebox Radiates Tunes From the Inside Out
16
Campsite Publicity Stunts
Zipcar Creates Sidewalk Couch & Camping Display
15
Steak Trading
Smith and Wollensky Steakhouse Accepts Stocks for Steaks
14
Break Dancing Super Squads
The Power Rangers Dubstep Video is Mighty Morphing Magnificence
13
36 Foot Urban Beach Balls
Carnival Cruises Publicity Stunt
12
Tricky Toilet Stunts
The IKEA Porta-Potty Promotes Bathroom Product Line with Humor
11
Gigantic Jockey Publicity Stunts
Paddy Power Coordinates Mass Stunt for the Cheltenham Festival
10
Off the Wall Auto Ads
The Hyundai Accent 3D Project Mapping Video Spotlights the 2012 Accent
9
Work-Discouraging Liquor Stunts
Ultimat Vodka Window Washers Encourage People to Have a Drink
8
Parachuting Publicity Stunts
'Cow' Sends Noodles and Cash Towards the Heavens
7
Record-Breaking Beacons
The 12,740 Lantern Release in Romania Lights up the Sky
6
Car-Impaling Forks
Royal De Luxe's Amuse Gueule Stunt Advertises IDM's Bulthaup Kitchen Line
5
Chaos-Inducing Publicity Stunts
EA Gas Giveaway for Mercenaries 2
4
Raygun-Toting Killer Fish
Sharks with Lasers is a Brilliant Idea
3
Social Media Scavenger Hunts
Twitter Guides Participants in the ‘Key to Strong’ Challe
2
Porcelain Publicity Stunts
The Uncle Grey Royal Copenhagen Campaign Paints the Town Red
1
Seagull-Surviving Cameras
The GoPro Camera Undergoes Testing by the Animal Kingdom
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Respectful Nudist Beach Campaigns
Campaign Aims to Protect the Tradition of Nudism in Catalonia
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Plastic-Heavy Fashion Campaigns
Anonymous Club and PUMA Debut a New Collaboration
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Provocative Spread Pop-Ups
The Marmite Dark Room Entices Gen Z to Experience an Iconic Spread
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Street Art Metaverses
LG OLED & Shepard Fairey Teamed up for a Frieze Los Angeles Exhibition
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Sculptural Shoe Activations
Briony Douglas Created a Striking Sculpture Exhibit for Browns Shoes
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Rapper Smokeless Fire Pit Ads
Snoop Dogg Partners with Solo Stove for Smokeless Fire Pit Campaign
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Fashionable Technical Sportswear
Stella Mccartney's 2024 collection Offers Sporting Excellence
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Loud Luxury Fashion
Moschino SS24 Pokes Fun at "Quiet Luxury" with Maximalist Styles
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Collaboration-Teasing Streetwear Billboards
Supreme and Corteiz Teased a Colaboration in London
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Iconic Singer-Starring Campaigns
Saint Laurent and Diana Ross Tease a Partnership
Pride-Honoring Fashion Collections
JW Anderson Launches the Studs Collection for Pride Month
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Mobile Plan Breakup Campaigns
Sky Mobile's Breakup Consultant Helps to Free People from Bad Plans
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Motocross-Inspired Eyewear Campaigns
Oakley's New Campaign Celebrates the Iconic MX Goggles
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Underarm Celebration Initiatives
Dove's #FreeThePits Challenges Stereotypes and Boosts Confidence
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Coronation-Themed Sex Toy Campaigns
This SexToys.co.uk Campaign Cheekily Promotes Pleasure
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Newspaper-Inspired Apparel Collections
PUMA and STAPLE's Collection Is Inspired by Gidra Newspaper
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Expansive Graphic-Detailed Streetwear
Drama Call Presents its New Collection for the Season
Rapper-Starred Streetwear Campaigns
Loyle Carner Stars in New Always Do What You Should Do Series
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Empowering Shake Campaigns
SlimFast's Oomph for your Boomph Shares the Power of Positivity
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Thoughtful Outdoor Brand Campaigns
Craghoppers Launches the Cool, Still Campaign for AW 2023
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Offline Newspaper Publications
County Highway Revives Print Culture
Street Artist Digitalized Exhibitions
LG OLED and Shepard Fairey Showcase Digital Street Art
Multifaceted Swimsuit Cover Models
Sports Illustrated Swimsuit Enlists Martha Stewart on its Cover
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Cult Movies-Inspired Graphic Streetwear
Place+Faces Presents the Film Club Collection
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Natural Tresspassing Campaigns
Lush and Right to Roam Believe Nature Is For Everyone
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Second Chance Campaigns
eos' Second First Kiss Gives Consumers a Shot at a Do-Over
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Suburban-Inspired Art Exhibitions
Stacy Leigh Unveils Her Latest 'Escape to B-Roll' Art Exhibition
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Queer Storytelling Sculptural Lights
Leo Maher Designs the Something Sticky Series of Lights
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Giveaway Exhibitions
Paola Navone's Take It or Leave It Exhibition Pushes Boundaries
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Concert Ticket Giveaways
Susiecakes Recently Ran a Contest, Featuring Taylor Swift Tickets
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Pet-Inspired Proposal Initiatives
Chewy Celebrated Engaged Couples with Their Pets
Influencer-Starring Fashion Campaigns
PrettyLittleThing Debuts a New Campaign with Cindy Kimberly
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Awareness-Raising Poverty Campaigns
Oxfam Australia Debuts a Platform Called 'Unaccept Inequality'
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Ad-Focused Reaction Tools
Wunderman Thompson Launches 'Reveal' for Gauging Audience Responses
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Dynamic Public Artwork Installations
NEON Creates the Born to Be Wild Installation in the UK
Wasp Perspective Beauty Campaigns
Boots Launches its Perfectly Imperfect Campaign Video
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Rabbit-Themed Artful Installations
Olaolu Slawn Unveils a Large-Scale Installation in DSM London
Crisis Response Services
Charity Launches a Free Community Crisis Response Service for Tragedies