Moschino SS24 Pokes Fun at "Quiet Luxury" with Maximalist Styles
Laura McQuarrie — September 29, 2023 — Fashion
The ready-to-wear Moschino SS24 was a spectacle as the 40th-anniversary show for the fashion house and the first show since Jeremy Scott’s departure. This collection looked back upon 40 Years of Love with designs drawing inspiration from the creations of founder Franco Moschino from 1983 to 1993.
Google searches for “quiet luxury,” “stealth wealth” and “old money style” have skyrocketed as people attempt to embrace understated, high-quality designs. As ever, Moschino pokes fun at the fashion system with maximalist styles that make a statement. Standouts included garments printed with "loud luxury" in bold text. The show's fourth act also featured two-piece outfits with painted-on question marks and exclamation marks.
The show closed out with 40 models in t-shirts and jeans, honoring the founder's work charity work, and commitment to HIV/AIDS awareness.
Google searches for “quiet luxury,” “stealth wealth” and “old money style” have skyrocketed as people attempt to embrace understated, high-quality designs. As ever, Moschino pokes fun at the fashion system with maximalist styles that make a statement. Standouts included garments printed with "loud luxury" in bold text. The show's fourth act also featured two-piece outfits with painted-on question marks and exclamation marks.
The show closed out with 40 models in t-shirts and jeans, honoring the founder's work charity work, and commitment to HIV/AIDS awareness.
Trend Themes
1. Quiet Luxury - The rise of Google searches for 'quiet luxury,' 'stealth wealth' and 'old money style' indicates a growing interest in understated, high-quality designs.
2. Maximalist Styles - Moschino's SS24 collection embraces maximalist styles that make a bold and loud fashion statement.
3. Socially Conscious Fashion - The finale of Moschino's SS24 show, featuring models in t-shirts and jeans, highlights the fashion industry's increasing commitment to charity work and raising awareness for important causes like HIV/AIDS.
Industry Implications
1. Fashion Industry - The rise of 'quiet luxury' and the popularity of Moschino's maximalist styles present disruptive innovation opportunities for fashion brands to explore different approaches to luxury fashion.
2. Luxury Goods Industry - The growing interest in understated, high-quality designs opens up opportunities for luxury goods companies to cater to the demand for 'quiet luxury' products.
3. Charity and Advocacy Industry - The fashion industry's increasing commitment to charity work and raising awareness allows for disruptive innovation in the charity and advocacy sector, creating collaborations and initiatives with fashion brands.
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