If you think that publicity stunts are typically boring, then you need to see a coffin-based prank, like this stunt which featured Dennis Rodman playing zombie.
From his famous tattoos to landing helicopters in his back yard to show up for parties, Dennis Rodman was always a character. In the latest PR stunt by GoldenPlace.com, Rodman arrived in a coffin. Oh, I get it. Well, actually I don't, but you know...
Implications - Businesses that devote their efforts to transforming uncomfortable situations to a more enjoyable experience will benefit in tremendous ways. Consumers will opt for those products that leave them feeling lighthearted, easily amused or entertained as opposed to depressed.
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