Product awareness campaigns that make use of virtual reality technology speaks to the practical business applications of VR headsets. Whether to provide an educational introduction to a product and it's best uses or to showcase the latest couture collection during its runway debut in Paris, brands have the chance to cultivate well-informed awareness of products and services by developing genuinely engaging content to be viewed on VR headsets.
A great example of such an application is the VR snowboarding experience created by Mountain Dew's Backcountry Boarding and the Burton US Open. The mountainside video puts viewers in the shoes of an adventurous boarder that is sure to inspire a trip to the sky hills as soon as possible, but more importantly it showcases the optimal use for Burton products.
36 VR Product Awareness Campaigns
From VR-Powered Hybrid Retail to Virtual Reality Flavor Journeys:
Rebecca Byers — Nov 11, 2015 — Marketing
36
Glamorous F1 Experiences
Heineken's More Than a Race Campaign Shows the Magic of the F1 Experience
35
VR Train Tours
The Grand Journey from Bombay Sapphire Takes Guests on a Virtual Tour
34
VR Distillery Tours
Beam Suntory is Virtually Transporting Consumers to Bowmore Distilleries
33
VR Real Estate Tours
Harrods Estates Provided Comprehensive Tours of London Apartments
32
Couture VR Experiences
Dior Eyes is a Branded Virtual Reality Headset for Interacting with Clients
31
VR Runway Experiences
Tommy Hilfiger's Virtual Reality Retail Store Provides a Runway Experience
30
Virtual Technology Shops
Google's Virtual Shop Simulates its Branded Retail Space in London
29
Soda Brand Factory Visits
This Coca-Cola Brazil Campaign Was a Response to Negative Rumors
28
Nature Walk Simulators
Merrell's Virtual Reality Experience Highlights the Beauty of Nature
27
Pop-Up Eco-Energy Labs
The Shell Eco-Marathon Experience Took Place in Rotterdam
26
Virtual Fashion Shows
YouVisit's VR Tours Bring Russia's Mercedez Benz Fashion Week to the World
25
VR Vending Machines
The Acure Drink Dispenser Mimics a Store Shelf to Provide Product Info
24
Virtual Flight Experiences
Stella Artois Presented a VR-Powered Bird's Eye View of Wimbledon
23
VR Gin Tours
Slingsby is Inviting Fans to Immerse Themselves in the 'Spirit of Harrogate'
22
VR Shopping Campaigns
Westfield's Future Fashion Project Leverages Augmented Reality
21
Virtual Reality Flavor Journeys
The Boursin Sensorium is a VR-Powered 3D Exploration of Cheese
20
VR-Powered Hybrid Retail
The Ted Baker Shoreditch Store Has a Barbershop and VR Technology
19
VR Cricket Experiences
'A Proper Ball' is a VR Event from Yorkshire Tea and the ECB
18
VR Champagne Tastings
Nicolas Feuillatte is Set to Host a VR Tasting Experience
17
Guided VR Photoshoots
This Magazine Incorporated VR Footage into Its Latest Cover Shoot
16
Virtual Reality Car Dealerships
The Audi VR Experience Serves as a Mobile Car Dealership
15
Property-Exploring Headsets
This Cardboard VR Headset is Bringing Virtual Reality to Real Estate
14
Virtual Tourism Apps
This 360 Panorama App Gives You an Immersive Travel Experience From Afar
13
Pop-Up VR Bars
The House of Peroni Event Featured Immersive Works of Art
12
VR Whiskey Tastings
'Glenfiddich Virtual Infinity' Transports Tasters to a Scottish Warehouse
11
Luxury Hotel VR Tours
The Shangri-La Hotels Now Offer Immersive VR Tours to Attract Travelers
10
360-Degree Surfing Videos
This Samsung Galaxy Video is an Interactive Tahitian Surfing Experience
9
Virtual Reality Sports Ads
This Interactive Ad Promotes Nike's Hypervenom Phantom II Kicks
8
Indoor Sledding Stunts
North Face's Dog Sledding VR Experience Launches a Real-Life Race
7
Virtual Reality Coffee Tours
This Nescafe 360-Degree Video Showcases International Coffee Growers
6
Virtual Reality Campus Tours
This University Engrosses Visitors with a Flying Virtual Reality Tour
5
Assembly Line Simulators
Chrysler's Virtual Reality Experience Shows How Its Cars Are Made
4
Virtual Reality Baseball Commercials
Gatorade Puts Fans in the Shoes of Bryce Harper
3
Mountainside VR Videos
Mountain Dew's Backcountry Boarding is an Epic Virtual Sports Experience
2
VR Design Programs
Point.P's Virtual Reality Tools Let Homeowners Create a Custom House
1
Off-Road Auto Simulations
Chevrolet's 'CoDriver' Virtually Takes You Through Rugged Terrain
Related Ideas
Developer-Targeted AR Eyewear
The XREAL Light AR Glasses Connect to the User's Smartphone
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
3D Designer Headset Concepts
The A. EYE AR Glasses by Ho Hyun Rim Help Creative Professionals
Multi-Sensory VR Headsets
The 'ORDOVIC' VR Headset by John Han Lee Immerses Using Smells and More
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Hybrid Experience VR Glasses
The 'Blend' XR Glasses Concept by Mingwan Bae is Interactive
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Child-Focused Mixed Reality Headsets
The Conceptual 'Edi' Mixed Reality Headset is Safety-Focused
Mixed-Reality Outdoor Headsets
The Nothing Voyage (1) is a Headset Concept for the Outdoors
VR Tequila Experiences
The Don Julio Apple Vision Pro App Immerses Tequila Enthusiasts
Virtual Reality Fidelity Updates
Meta Updated the Passthrough on its Meta Quest 3 Headset
3D-Printed VR Headset Concepts
The '0²' VR Headset by RITE Maintains a Comfortable Construction
Wood-Paneled VR Headsets
The Conceptual Atari VR Headset Has a Nostalgic, Old-School Design
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
Fluidless Scent-Releasing Facemasks
Hong Kong Researchers Developed a Smart Mask Using Wax Pads
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Vacuum-Tracking AR Apps
This App Detects Areas Of the Floor That Were Missed During Vacuuming
Immersive AR Automotive HUDs
The HARMAN Ready Vision Augmented Reality HUD was Debuted at CES 2023
AI-Enabled Smart Glasses Demonstrations
Vuzix® Will Lead Interactive Demonstrations at CES 2024
Educational Exploration Binoculars
The Conceptual 'BINO' Mixed Reality Device Works in Many Ways
Three-Dimensional Mixed-Reality Displays
Looking Glass Unveils the New 3D Glass Displays
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Gamer-Centric Beauty Campaigns
Dove Launched Real Virtual Beauty to Dismantle Gaming Stereotypes
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Multi-Sensory Education Devices
The Conceptual 'Squashy' VR Education Device Has a Tactile Form
VR-Focused Console Concepts
This PlayStation 5 Pro Concept by Seungjae Lee Has Dual Headsets
Developer-Targeted AR Glasses
The XREAL Air 2 Ultra Creates Next-Gen Mixed-Reality Experiences
Weather-Triggered 3D Ads
Volta Media Launches Interactive 3D OOH Ad Options for Marketers
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Mixed-Reality Blood Donations
Abbott Unveiled a Mixed-Reality Experience at CES 2023
Senior-Targeted Metaverse Services
MyndVR Partnered with Oroi to Create Tailored VR Experiences
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Metaverse Development Brands
Best Web3 Development Creates Comprehensive Metaverse Solutions
Virtual Reality Education Products
Meta is Launching a New Quest Product to Enhance Classrooms
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
Physical World-Blending VR Headsets
The Oculus VR Founder's Latest Headset Connects to the Brain
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
Phygital Fashion Campaign
Pacsun's PacVerse Campaign Shows a Real Life Cast Entering the Metaverse
Enterprise-Ready VR Headsets
The PNY PICO Enterprise VR Headsets Come in Three Models
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Elderly VR Fitness Platforms
RendeverFit Merges Physical and Cognitive Fitness for the Elderly
Accessible Comfort-Focused VR Headsets
The Meta Quest 3 VR Headset is Compact and Slim
VR Cat Experiences
Catting Offers an Interactive Feline Friend in Virtual Reality
VR Physiotherapy Tools
A Team of UniSA Researchers Created Superhero Therapy for Pain Management
Metaverse Treatment Centers
XRHealth Partnered with HTC for Virtual Healthcare Offices
Product-Tracking Digital Brochures
'Another Tomorrow' Partnered with 'EVRYTHNG' for Transparency
Spatial OS AR Headsets
The Apple Vision Pro Headset Runs the visionOS Operating System
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
Virtual Tanner Try-Ons
Bondi Sands' Virtual Try-On Experience Finds Perfect Self-Tan Shades
3D Product Visualization Services
Herman Miller and Design Within Reach Tap 3D Cloud™ by Marxent
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Inclusive Social VR Programs
Meta Invested in a Social VR Research Team Alongside Universities
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Immersive Scent-Based Devices
Aromajoin Unveiled Two Immersive Scent Devices for VR Gaming
Healthy Lifestyle VR Headsets
The Conceptual 'Portalverse' VR Headset Makes Fitness More Fun
Spatial Video Communication Devices
Wehead, Shown at CES 2023, Lets Users Look Around Remotely
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Gamified Eyecare Campaigns
LensCrafters Debuts Blinky's Eye Odyssey with Adventure & Eye Care
Metaverse-Enabled Cruise Ships
Celebrity Cruises Launches the First Digital Cruise Ship Experience
Spatial Content Creation Systems
Sony Corporation Boasts an Xr Head-mounted Display & Controllers
Collaborative Professional AR Headsets
The Almer Arc 2 Captures the User's Viewpoint with a Camera
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
AI-Powered Employee Training Services
VirtualSpeech Blends Generative AI with VR for Training
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Wooden Retro-Style VR Headsets
The Stereoscopic Display System is Powered by a Raspberry Pi
Employee VR Training Practices
Talespin Works to Incorporate VR into Workplace Training
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Immersive EdTech Platforms
Discovery Education's Sandbox AR Platform Surpassed 1 Million Downloads
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Enterprise-Ready VR Headsets
The Lenovo ThinkReality VRX Supports Business Applications
Virtual Reality Treatment Experiences
xydrobe and Dr. Barbara Strum Unveils the Pause Experience
AR Coronation Crowns
Sky News' Augmented Reality Experience Replicates the British Crown Jewels
Custom Virtual Reality Accessories
Apple's Vision Pro Gets a New Developer Strap
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Virtual Eyewear Retailer Experiences
Walmart Optical Virtual Try-On is Available Online
Goggle-Shaped VR Headsets
HTC's Standalone VR Headset Can Now Be Preordered on Amazon
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
European Metaverse Initiatives
The European Commission Launched a Dedicated VR/AR Department
3D VR Video Calls
Canon's Kokomo Platform Allows Uses to Chat Face-to-Face in the Metaverse
Precision Visuals VR Headsets
The DPVR E4 PC VR Gaming Headset Features Fresnel Lenses
Car-Free AR Lenses
Bolt's Feels Like Home Campaign Uses AR to Envision Car-Free Spaces
Mixed Reality Storytelling
Storytelling XR Redefines Real-Time VFX for Content Creators
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
VR Track Racing Games
Micro Machines: Mini Challenge Mayhem Pushes Virtual Cars to the Limits
Virtual Reality Gaming Consoles
Sony Introduces its New Playstation VR 2 with a Headset
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
AR-Enabled Cereal Packaging
Honey-Comb Cereal Teamed Up with Terry Crews for a Digital Experience
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Camera Gear Product Displays
GoPro Has Announced a Significant Retail Expansion at Best Buy
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Nausea-Abating VR Platforms
The 'C-Infinity' Platform is Designed to Evade VR Motion Sickness
VR-Based Sensory Exhibits
xydrobe and Dr. Barbara Sturm Launch a New Virtual Reality Experience
VR-Based Chronic Pain Treatments
Veterans Affairs Facilities Write Prescriptions of RelieVRx
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Sports Event Virtual-Reality Apps
Meta Quest Launches Xtaduym with the Help of VBVR Tech
Immersive Movie Experiences
Canon Shared a Unique Experience of Knock at the Cabin CES 2023
Virtual Makeup Try-Ons
Parfums Christian Dior Launches a Virtual Try-On Consultation Service
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
X-Ray Vision Headsets
MIT Scientists are Working on a New X-AR Headset to See Through Objects
Immersive Language Games
Noun Town Puts a Gamified Spin on Learning a New Language
AR-Powered Shopping Apps
Walmart Releases a New Augmented Reality Feature for its iOS Application
Sports-Focused VR Headsets
The 'JioDive' Headset Allows Users to Experience Cricket Games in VR
Collaborative XR Headsets
Samsung Confirmed its Upcoming XR Headset with Qualcomm
VR Developer Acquisitions
Ndreams Acquired Near Light, a Collaborator in the VR Space
AR-Based Video Games
Graffity, Qualcomm, and Nreal Launch Two New Augmented Reality Games
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Gaming-Ready AR Headsets
Niantic Made Use of the Qualcomm Snapdragon AR2 Platform
Virtual Reality Insurance Consults
ERGO Debuts a VR App for Travel Insurance Consultations
VR Home Design Platforms
Envisioneer Uses VR to Explore and Optimize your Home's Layout
Heart-Rate Monitoring VR Headsets
Meta Quest is Now Able to Sync their Workouts on Phones
AR-Based Eyewear Try-Ons
Amazon Fashion and Snapchat Partner on an AR Eyewear Shopping Lens
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
App-Facilitated VR Integrations
WhatsApp's New Update Includes VR Integration with Meta Headsets
Compact Featherlight VR Headsets
The Bigscreen Beyond Headset Has 5K OLED Microdisplays
Avatar-Centric Gaming Activities
Interactive New Meta Quests are Added to the Horizon Worlds