PXG introduced a life-sized holographic communication experience at the 2026 PGA Show in Orlando, allowing founder and CEO Bob Parsons to answer questions in real time from his home in Hawaii. The system projected Parsons on a dimensional screen that resembled a large circular mirror, giving attendees an almost 3D sense of his presence. This activation positioned PXG as an early adopter of immersive telepresence within the golf industry.
The holographic setup captured Parsons’ movements and gestures as he fielded questions for more than 90 minutes from media and visitors at the brand’s exhibit. Installed both at the convention center and at Parsons’ residence, the connection enabled a two-way, live conversation. The hologram experience anchored PXG’s broader booth storytelling, which also highlighted the company’s latest Lightning metal woods and Gen8 irons.
For consumers, this kind of high-impact presentation underscored PXG’s tech-forward identity and made brand leadership feel more accessible. The hologram format delivered a memorable, crowd-drawing interaction without requiring long-haul travel. In the context of sports and business events, it reflected growing interest in immersive, remote engagement tools that blend spectacle with practical, real-time communication.
Image Credit: Rich Pope/Orlando Sentinel/Tribune News Service
Key Themes Behind This Trend
- Immersive Telepresence
- Holographic communications allow remote individuals to interact with audiences in real-time, offering a captivating presence without the need for physical travel.
- Tech-forward Branding
- Adopting advanced technologies such as holography enhances a brand's cutting-edge image, attracting attention and engagement from tech-savvy consumers.
- Holographic Event Experiences
- Events showcasing holographic projections create memorable, high-impact experiences that can draw significant crowd interest and media coverage.
Where This Applies
- Event Technology
- The use of sophisticated holographic setups in events signifies a shift towards more engaging and interactive event presentations.
- Sports Entertainment
- Holographic displays in sports exhibits offer dynamic new ways to interact with fans, expanding the potential for engaging public relations strategies.
- Remote Communication
- Real-time holographic interactions represent a transformative opportunity for the remote communication sector, providing lifelike, immersive engagement options.
