Music has a very unique way of being able to connect with people on a very emotional level, and these musical marketing techniques are some creative examples of how rhythm and song can sufficiently attract an audience.
With print ads and commercial campaigns constantly bombarding consumers with products or service messages, viewers tend to easily dismiss ads and ignore them all together. However, by incorporating song or musical elements into an ad campaign, marketers are creatively able to get in touch with people's sense of melody and song, allowing them to become more involved and attracted to the campaign.
From singing weight-loss ads to music video clothing promos, these musical marketing techniques are showcasing that ads must utilize aspects and features that modern youths and audiences can relate to in order to catch their attention.
54 Musical Marketing Techniques
From Life-Saving Music Ads to Sci-Fi Orchestra Advertising:
Tana Makmanee — Aug 29, 2013 — Marketing
53
Georgian Musician Marketing
This El Comercio Campaign Draws a Fragmented Lineage
52
Melodious Visitor Campaigns
The Panasonic Musical Doorbells Ad Introduces Guests with a Flair
51
Inky Music Icon Ads
The DCS Audiophile Equipment Campaign Urges People to 'Save the Music'
50
Hamster Jazz Muscians
Ad for Drench Spring Water Features 'The Clever Hamsters'
49
Plug and Play Print Ads
The Skol Sensation Audio Print Ads Revolutionizes Print Advertising
48
Iconic Baby Music Ads
The Parque Recreio Kids Campaign Features Toy Versions of Musicians
47
Musical Promotional Partnerships
GE Capital Taylor Guitar Ad Campaign Uses Real Executives
46
Musician Mash-Up Family Ads
The Mundo Livre FM Campaign Consists of Music Icon Portraits
45
Sound-Producing Ads
The Magic Sound & Music Campaign Breaks Down Noisy Scenes
44
Natural Disaster Audio Ads
The Big Foote Music & Sound Campaign Promotes "Real Sound"
43
Life-Saving Music Ads
The Radioacktiva Planeta Rock Campaign Takes a Jab at Other Music Genres
42
Musically Inspired Campaigns
The Terra Sonora Ad Can Make Anyone a Star
41
Monumental Radio Ads
The Kiss 102.1 FM Ads Celebrate the Rock Classics
40
Retro Concert Ads
Emek's Dark Machine Music Art Mimics 60s & 80s Punk Posters
39
Musical Beer Pranks
The Red Stripe Prank is a Cleverly Executed Publicity Stunt
38
Sci-Fi Orchestra Advertising
'Space Classics' Concert Employs Star Trek Imagery to Draw Crowds
37
Singing Dad Auto Ads
Fiat UK's 'The Fatherhood' Features Stellar 80s Moves and Unicorns
36
Retro Musician Marketing
The Music Square Campaign Boasts a Vintage Feel for Musical Merchandise
35
Musician Eyewear Ads
The Rock & Folk Magazine Campaign Gets Inside the Music
34
Pop Art Music Ads
The QuitoFest 2011 Campaign Asks You to Vuelve el Rock (Rock Again)
33
Inner Instrument Ads
The Berlin Philharmonic Campaign Shows a Violin in the Style of a Building
32
Sleeping Rocker Ads
The iPillow Sleep With Music Campaign Does Not Involve Soothing Sounds
31
Brightly Hygienic Musicals
'Clean Happy' by Method Showcases Biodegradable Goods
30
Internet Music Hall Ads
The Radio Sulamerica Paradiso Campaign Shows 'Music Has a New Stage'
29
Music Video Clothing Promos
Adidas Originals FIVE-TWO 3 Commercial with RIP Slyme & DJ Fumiya
28
Musical Multimedia Collages
Propaganda’s ‘Vinyl Exchange’ Record Morphing is Pop
27
Dubstep Gaming
The Edited Killzone 3 Trailer by Anik Shows Dubstep's Power in Gaming
26
Anatomical Music Ads
This LG Promotion Features Disembodied Parts as Notes
25
Rockstar-Fighting Arcade Ads
The Groove Bar Campaign Promotes Cover Band Duels
24
Hip-Hop Vodka Mini-Movies
The 'Ciroc: Luck Be a Lady' Ad is Star-Studded and Adventurous
23
Musically Charitable Alcohol Ads
This Smirnoff Europe Ad Works with Disabled People to Raise Money
22
Music Video Advertisement
Alesha Serenades a Ford Focus
21
Silly Lip-Sync Ads
'Personal Musica' Show Brings New Twist to Womanizer
20
Techno Beer Boot Ads
The 'Das Beer Boot' Music Video is Hilariously Intoxicating
19
Digitized Orchestra Ads
Concert Series by Hyejung Bae Turns Classical Music Contemporary
18
Time-Travelling Diva Ads
Beyonce and Pepsi Team Up in This Commercial About the Power of the Past
17
Silence-Drowning Ads
The Bose Noise Cancelling Headphones Ad Makes You Want to Scream
16
Beer Bottle Orchestras
Grolsch Assembles the Swingtop Philharmonic Orchestra
15
Musical Icon Campaigns
These Billboard Magazine Ads Feature Pop Sensations Lady Gaga and Madonna
14
Personal Music Promos
The Wesc Headphones Promo Shows That Everyone Has Their Own Tastes
13
Diva Musical Commercial Campaigns
H&M Has Launched a New Beyonce Commercial That Will Be a Hit
12
Informative Singing Alarms
The Uniqlo 'Wake Up' App is Music to Earlybird's Ears
11
Literal Rock Group Groceries
Carrefour Express Ad Reinterprets Musicians as Groceries
10
Fanciful Cookie Music Videos
The Oreo Wonderfilled Video Will Entice You into Getting an Oreo
9
Musically Portrayed Watch Campaigns
Luxury Swiss Watches Pair Well With Classical Music
8
Singing Weight-Loss Ads
Weight Watchers UK 'Play Weight Watchers' Campaign is Catchy & Interactive
7
Brawny Percussion Cleanser Commercials
The Old Spice Muscle Music Campaign Makes Sweet Melodies
6
Musical Espresso Machine Remixes
This Video Uses Espresso Sounds for a Dubstep Coffee Experience
5
Music Video Car Contests
Toyota 'Outsmart Shout Out' Campaign Creates a Pop Video for Fans
4
Pro-Stupidity Sing-Alongs
The Diesel Island Constitution Musical Ad is Full of Tomfoolery
3
Musical Sheet Campaigns
These MTV Chords Ads Illustrate the Station's Support for Classic Songs
2
Musical Note Eyewear Ads
The BBiGB.com Campaign Promotes Music That Has to Be Read
1
Musical Booze Branding
The Bundaberg Five Clear Character Spot Takes You on a Journey
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Metallic Architectural Record Players
The Conceptual 'RYTM' Record Player is Harmonious
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Musical Instrument Pet Feeders
The 'Pet Piano' Smart Feeder Rewards Pets for Playing
Mood-Powered Smartphone Speakers
The Conceptual 'MIX:X' Speaker by Junyoung Lee is Intelligent
Retro Smartphone Music Systems
The Conceptual 'RE:PLAY' Smartphone Music Player is Nostalgic
Tech-Infused Analog Radios
Mark Choi Blends Retro Aesthetics and Modern Technology with i Ready O
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Tubular Note-Shaped Speakers
The Conceptual 'Mark' Premium Audio Device is Simple and Intuitive
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Similar Song-Finding Apps
Similar Songs Finder Helps Music Lovers Discover New Tunes
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
AI Music Players
Melodisco Uses AI to Learn a User's Tastes and Preferences
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Music Streaming Artwork Displays
The Tuneshine Album Art Display Works with Android and iOS
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Musical Vacation Rentals
Marriott Bonvoy's Aloft and Moxy Hotels Provide Music-Themed Stays
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
AI Music Editor
Sonauto Can Turn Creative Prompts Into Complete Songs
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Music-Honoring Shirt Collections
Eton Presents a New Collection Celebrating the Beatles
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Text-to-Audio Music-Making Tools
Adobe Introduces its New Instant Project Music GenAI Tool
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
AI Music Generation
Stable Audio Invites Users to Create Music Up to Three Minutes in Length
Feline Boy Band Ads
Meow Mix Created Its Own Musical Group Called Tabby 5
Sonic Cell Campaigns
The Most Beautiful Sound Captures the Sound of Dying Cancer Cells
Question-Prompting Music Features
The Spotify Song Psychic Feature Works like a Magic-8 Ball
Seamless AI Song-Making
Starmony Let's Anyone Make Music in Minutes
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Automotive Brand Vinyls
The Iconic Playlist Celebrates Mercedes-Benz's Place in Pop Culture
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Musician-Themed Online Games
Fortnite Festival Lets Players Get in on the Concert Action
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Musical NFC Hoodies
Balenciaga's Limited-Edition Apparel Shares an Exclusive Music Track
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Sound Frequency Therapy Apps
Soaak Tackles Seasonal Depression Symptoms Through Sound
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
AI Music Generators
Riff Produces Royalty-Free Music for Content Creators
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Connective Music Platforms
Musicat.fm Offers a Dynamic Community for Music Lovers
Ad-Enhancing Feedback Tools
Google Ads Launches the 'Creative Guidance' Campaign Tool for YouTube
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Melody-Inspired Alcohol Campaigns
Usher and Brands Debut the 'Life is a Melody' Campaign
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Sleep-Enhancing Mobile Apps
Munice's Miracle Night Uses Customized Audio to Enhance Sleep
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Music-Based AI Frameworks
YouTube and Universal Music Group Collaborate on New AI Music Guidelines
Human-Like AI Marketing Avatars
Studio Neiro Helps Scale Marketing With Engaging AI Videos
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
AI Relaxation Music
This Tool Gets to Know Your Tastes to Help Create a Soothing Environment
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Mindful Soundscape Albums
6LACK's New Partnership with Endel Promotes Mental Health Through AI
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Content Creator-Friendly Music Libraries
RADAAR's Audio Library Can Enhance Content
Music-Driven Pilates Workouts
FORM50's High-Intensity Pilates Blends Strength, Cardio, and Music
AI Singing Tools
AI Singing Let's Anyone Become a Musician or Composer in a Few Simple Steps
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Data-Driven Playlist Organizers
Sortlee Offers a Powerful Music-Organizing Experience
AI Playlist Prompts
Spotify Users Can Turn Any Idea into a Playlist with a New AI Feature
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Instrumental Music Creation Apps
ByteDance Creates the New Ripple App from Hummed Audio
Mysterious Fortune-Telling Features
Spotify Launches the New Interactive Song Psychic Feature
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Sleep-Inducing Music Features
The Balance App Introduces the Deep Sleep Feature
Trendy In-Game Music Hubs
Roblox Launches the New Roblox Music Hub for Music Discovery
Royalty Free Piano Music
This Site Offers Beautiful Music For Various Industries to Use
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
AI Melody-Making Tools
Lyrical Labs Offers AI Melodies for Inspiration or Content
Audio Testimonials Solutions
Feedspace Revolutionizes Customer Feedback with Audio Testimonials
Music App Learning Courses
Spotify Courses Will Offer Video Based Learning Based on 4 Categories
Artist-Backed Joint Experiences
Rémy Martin and Usher Join Forces on the Life is a Melody Project
Music Culture-Honoring Graphic Tees
Patta's Dance T-Shirt Celebrates the UK's Music Culture
Music-Informed Footwear Campaigns
Deyaz takes Over the Dr. Martens' Summer 2023 Campaign
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
AI Music-making App
Suno Plans to Be the Go-to App for All-Things Audio
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Digital Music Hubs
Noise Stores an Artist's Important Links in One Space
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Media-Based Music Expansions
DistroKid Users Now Have Access to TikTok Music for Promotion
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Collaborative Music Streaming Features
Spotify Jam Enables a Personalized Listening Experience
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Musically Inspired Cocktail Menus
Hacha’s Cymatics Menu Influences Flavor with Sound Waves & More
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Community-Oriented Audio Apps
The 'Waffly' Audio Platform Offers a Holistic Experience
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Musical Language Learning
SongSens.ai Will Help You Learn Any Foreign Song Lyric with AI
Musical Relationship Compatibility Testers
Lovebird Takes a Funky Approach to Relationship Testing
Dynamic Online Music Communities
Hearit is a Vibrant Platform for Aspiring Artists
Social Posting Musical Features
Instagram Allow Users to Add Music to Photo Carousels
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Offline Streaming Music Playlists
Spotify Rolls Out its Offline Mix Feature as a Trial
Weekly Personalized Music Curation
NewMusic Delivers New Tracks to Your Inbox Every Week
Social Platform Song Detection
Shazam is Broadening its Services to Identify Songs on Other Apps
Business Slogan Generators
The Slogan Generator Will Create a Catchy Slogan for Any Business
Revenue-Boosting Music Tools
CD Baby Showcases the CDB Boost Feature to Help Songwriters Get Paid
Musical Productivity Apps
FocusBeats Plays Music For 25 Minutes of Work and a 5 Minute Break
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
Curated Music Discovery Playlists
Apple Music is Rolling Out the 'Discovery Station' Feature
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic