The Groove Bar campaign pits rockstar against rockstar in a retro arcade game reminiscent of Street Fighter that, if it really did exist, could very well resurrect the franchise. From battles between Amy Winehouse and Madonna as well as Guns N’ Roses and AC/DC, the possible pair ups are endless. It essentially gives a taste of the cover band duels that take place every week at this venue.
Created by Propeg, an ad agency based in Brazil, the Groove Bar campaign focuses on what this famous live music bar is known for. Art directed by André Oki with creative direction by Ariston Quadros, Fabiano Ribeiro, the fun retro images were illustrated by artist João Victor Costa.