The May 2020 social good category presents a collection of initiatives, most of which have been launch as part of ongoing relief efforts to mitigate the consequences of the COVID-19 pandemic. It also showcases how creative consumers and brands are when it comes to charitable initiatives during unique and disruptive environments.
While a lot of the examples in the May 2020 social good category are examples of donations, there is something to be said about the unique ways in which consumers are connecting during this crisis. As an all-in-one crowdfunding platform, Supportful is perhaps one of the best examples of this. Not only has the company curated a pandemic-specific relief page, but it also encourages acts of support either through donations or simple gestures of appreciations—from specialized care packages to virtual check-ins and tip jars.
Top 65 Social Good Trends in May
65
Hearing Impaired Face Mask Designs
A College Student Created a Face Mask Design for the Deaf
64
Fashion Label-Made Face Masks
Lacoste Emolyees are Creating Reusable Face Masks during COVID-19
63
Frontline Staff Discount Promotions
SAXX Underwear is Offering Discounts and Care Packages
62
Private Sector Mask Productions
Piper & Skye Employs Over 30 Sewists to Manufacture Masks
61
Charitable Quarantine Wines
Ashton Kutcher and Mila Kunis Created a Quarantine Wine for Charity
60
Charitable Luxury Sunglasses
NTWRK Joins Balmain and Akoni to Support Charitable Causes
59
Women-Owned Sustainable Swim Brands
Carve Designs Combine Aesthetic Chic with Ultimate Comfort
58
Botanically Enriched Hand Sanitizers
The Amass Rinse Free Hand Wash Has 70% Alcohol
57
Pandemic Relief Workout Promotions
Kayla Itsines is Encouraging Donations Through the SWEAT App
56
Safety-Centric Graphic T-Shirts
UNDERCOVER Launches Social Distancing Tees for Safety Purposes
55
Sportswear Brand-Made Medical Shields
Nike Face Shields are Being Produced to Fight COVID-19
54
Small Business Gift Boxes
The Happy Box from Ribett Features a Selection of Goods from Local Shops
53
Charitable Logo T-Shirts
The Takashi Murakami x Supreme Shirt Supports Covid-19 Relief Efforts
52
Charitable Coronavirus Cookbooks
The New Family Meal Cookbook Supports Restaurant Worker Relief
51
Stacked Airplane Fuselage Towers
The '737 Max Tower' Provides a Structurally Sound Living Space
50
Crowdsource-Powered Pandemic Tools
HeroX Launched a Resource Hub to Share Details About COVID-19
49
Senior Food Delivery Initiatives
LifeCrates is a Non-Profit That Supports Low-Income Seniors
48
Community-Building Streetwear Initiatives
1017 ALYX 9SM's Meaningful Connections Joins Consumers
47
Small Business-Supporting Initiatives
'I Stand With Small' Brings More Awareness to COVID-19 Deals
46
Charitable Coffee Campaigns
Dunkin' Coffee Break Supports Frontline Workers in the US
45
Retail Giant-Made Medical Supplies
H&M Partnered with the EU to Produce Medical Supplies
44
Sanitation-Focused Grocery Stores
Peter's Independent Grocers Hired a Local Cleaning Company
43
Boozy Online Brunches
Belinda Chang's Virtual Boozy Brunch Supports Furloughed Restaurant Workers
42
Nutritious Social Good Snacks
The New This Saves Lives Snacks Support Children in Need
41
Vintage-Style Charitable Tees
Reception Raises Money Against COVID-19 with Holy Water Graphic Tees
40
First Responder Action Figures
Mattel Releases Special Edition Action Figures—#ThankYouHeroes
39
Fried Chicken Chain Merch
Popeyes Has Launched a New ‘NOLA STRONG’ Meal And Apparel
38
Essential Package Hospital Deliveries
Kruger's Rolling It Forward Program Aids Frontline Workers
37
Social Distancing Campaigns
Zulu Alpha Kilo Debuted a COVID-19 Awareness Program Called #STAYHOME
36
Positivity-Centric Limited-Edition Prints
Mona Chalabi's Earth Day Prints are Light-Hearted
35
Charitable Tie-Dye Spring Fashion
Loewe's New Tie-Dye Capsule Raises Money for Education Purposes
34
Healthcare Worker-Supporting Snack Bars
The Bobo's 'Healthcare Heroes' Bar Supports Medical Staff
33
Fund-Raising Graphic Streetwear
Palace's NHS TRI-TO HELP Collection Boasts Charitable Causes
32
Pandemic-Themed ASMR Videos
ASMR Darling Launched an Anxiety-Relieving, COVID-19 Video
31
Frontline Meal Delivery Donations
Butler Hospitality is Giving Away Meals to frontline Workers
30
Charitable Luxury Racing Events
The SRO ESPORT GT SERIES CHARITY CHALLENGE Fights COVID-19
29
Digital Mental Health Chatbots
Tess is a Conversational Bot That Helps Users Through Tough Times
28
Laid-Back Utilitarian Streetwear
The Second Adsum Spring/Summer 2020 Capsule Recently Drops
27
All-in-One Crowdfunding Platforms
Supportful Offers Different Pathways of Help During COVID-19
26
Bespoke Relaxing Video Soundscapes
Old Pulteney Launched the 'From Couch to Coast' to Help Relax
25
One-Way Grocery Aisles
United Supermarkets Have Introduced Measures to Help Curb COVID-19
24
Thankful Essential Worker Ads
The Ad Council Debuted the Heartfelt 'Out There For Us' Campaign
23
Virtual Tip Jars
Clutch MOV is Helping to Support Service Workers Impacted by COVID-19
22
Beverage-Branded Relief Funds
The nude COVID-19 Relief Fund Donates Proceeds to Health Workers
21
Complimentary First Responder Meals
McDonald's is Offering Free Thank You Meals Across the US
20
Pizza Donation Programs
Domino's is Offering 10 Million Free Pizza Slices Across the United States
19
Olympian Hand Washing Campaigns
Team USA is Sharing Videos of Themselves Practising Safe Hygiene
18
Inclusive Child Sports Campaigns
The Special Olympics Debuted the The All Dreams Are Equal Ad
17
Inclusive Tech Campaigns
The Institute of Coding Recently Debuted The 404 Not Found Video Series
16
Pandemic Antibodies Blood Donations
Survivor Corps Connects COVID-19 Survivors to Blood Banks
15
Crypto-Powered Augmented Reality Apps
The Triffic App Now Enables Users to Raise Funds for WHO
14
Healthcare Worker Shake Donations
Orgain Clean Protein is Donating 100,000 Shakes
13
Charitable Live-Streamed Concerts
The Eight-Hour One World: Together at Home raised $127m
12
Community Bread Donation Campaigns
The Angelic Bakehouse 'Loaf You' Campaign Supports Families
11
Social Media Story Donations
Instagram Live Now Enables 'Story Donations' for Charitable Causes
10
Social Distancing Exercise Ads
Sports England and FCB Inferno Launched the #StayInWorkOut Campaign
9
Live Social Media Fundraisers
Instagram's Live Fundraisers Help to Support Registered Nonprofits
8
Awareness-Raising Interactive Short Film
Royston Tan Directed an Educational Film About Drug Use
7
Charitable Pandemic-Related Initiatives
AIR MILES Commits Up To $1 Million to Support Canadians
6
AR Currency Scanning Filters
The New Snapchat Filter Encourages Users to Donate to COVID-19 Relief
5
Charitable Tourism Events
The Jamaican Tourism Industry Launch Relief Efforts for the Country
4
Free Pharmacy Wellness Programs
Shoppers Drug Mart is Offering Free Mental Health Program Access
3
Family Focused Donations
Pantene is Giving $600,000 to Feeding America and Food Banks Canada
2
Charitable Remote Concert Broadcasts
Jersey 4 Jersey Raises Money to Aid the Impacts of COVID-19
1
Complimentary Telecom Call Promotions
Tesco Mobile is Offering Free Evening and Weekend Calls
Related Ideas
Interactive E-Waste Billboards
Currys' Cash for Trash Billboards Tackle E-Waste
Pop-Up Reverse Supermarkets
The Give Back Express Invites Shoppers to Buy and Donate Goods
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Food-as-Medicine Programs
The Good Food Prescription Program is Delivered by Instacart
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Gamer-Centric Beauty Campaigns
Dove Launched Real Virtual Beauty to Dismantle Gaming Stereotypes
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Inclusive Tinder Features
Tinder Launches New Profile Features to Support Authentic Connections
Esports Mental Health Apparel
Team Vitality Debuts the KARE Merch Capsule to Support Mental Health
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Short-Form Soap Operas
Unilever and TikTok Created a Content Series to Target #CleanTok
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Neutral-Toned Metaverse Footwear
Toms Expands its Metaverse and NFT Collection to North America
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
Inclusive Digital Platform Experiences
Google Launches More Inclusive Assistance to its Platforms
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Charitable Limited-Edition Leggings
Splits59 & The Goods Mart Create the "Do Good" Leggings
Supportive Entrepreneur Communities
Ooutliers Shares Insights From Successful Startups
Ethical Ocean-Friendly Apparel
Good for Sunday's 'Save the Ocean' Collection is Organically Made
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Buy Nothing New Campaigns
The Buy Nothing New Month Campaign Was Launched by Keep Britain Tidy
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Technology News Summaries
TechTok Helps Readers Stay On Top of News in Five Minutes
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Zero-Waste Voucher Solutions
On-us Launches New Technology for Sustainable Event Engagement
Boomer-Focused Grocery Services
Baby Boomers Continue to Dominate in Online Shopping Post-COVID
Social Good Clothing Drives
SHEIN and New Circles Join Forces for a Clothing Drive on April 20th
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Virtual Fitting Room Experiences
be Retail Social's 'beDynamic' Joins Up with Get Cutie
Peer-Connected Support Platforms
'Togetherall' Offers a Safe Online Community for Mutual Support
Performance Organic Skincare
May Botanicals is a New Organic Skincare Brand by Georgia May Jagger
Empowering Bra-Branded Initiatives
WonderBra's #ShareTheWonder Will Support Canadian Charities
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Gen Z-Targeting TikTok Tools
American Express & TikTok Launch the '#ShopSmall Accelerator' Program
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Social Media-Inspired eCommerce Features
Amazon Inspire Features Content and Lets Users Shop Looks
Gen Z Anti-Loneliness Funds
Hinge Combats Loneliness for Gen Z - $1M Fund
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Social Good Hats
The Home Depot Canada Foundation is Releasing a New Social Good Hat
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Ethical Alternative Search Engines
'Take Care' Helps Consumers find Companies Focused on Ethics
AI-Curated Art Exhibits
The Woods Art Institute Launches 'The Art of Trending' Exhibit
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Mindful Mental Health Ads
Alo Moves 2023 Mental Health Awareness Month Campaign Just Launched
Gen Z Budgeting Platforms
Buddy and Klarna Teamed Up to Support Gen Z Financial Health
Kid-Friendly Gift Currencies
DoorDash is Accepting Kid Currency for This Year's Mother's Day
Teen Positivity Apps
'Gas' is a Positivity-Focused Social Media Platform for Teens
Kindness-Inspired Beauty Capsules
The Lush Holiday Collection 2022 Focuses on Giving & Community
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Community-Supporting Business Models
Ben & Jerry's' 'Linked Prosperity' Model Drives Positivity
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Conscious Retailer eCommerce Initiatives
The Klarna Conscious Brands Collections is Easy to Shop
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
Charitable Shopping Assistants
Give Freely Harnesses the Power of Online Shopping for Good
Engaging Political Update Apps
The 'GovSide' App Encourages Citizens to Get Involved
Festive Social Campaign Cookies
The Tim Hortons Holiday Smile Cookie Supports Charities and More
Rewarding Graduation Cards
Hallmark and Venmo Created Giftable Cards for the Class of 2024
Charitable Zero-Waste Meals
Good Food Project Turns Excess Food into Meals for the Food Insecure
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Women-Supporting Clothing Brands
'Sozy' Aims to Support Women and Victims of Violence
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Friendsgiving Event Series
Butterball and Bumble Foster Togetherness with #FindYourTable
Sustainable Personal Cup Initiatives
Starbucks is Allowing Personal Cups to Be Used Again
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Recycling Fashion Promotions
&OR Partnered with SuperCircle for Global Recycling Day in November
Alcohol Cashback Programs
Swiftly's Alcohol Cashback Program Redefines the Rebate Process
Positivity-Focused Social Medias
SLAY is a Social Media App with Gamified Positive Experiences
Online Sustainable Fashion Toolkits
Fashion Takes Action Features an Important Resource
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Charity-Focused Payment Features
Non-Profits Can Now Set Up Special 'Charity Profiles' on Venmo
Heartwarming Social Good Ads
RMHC Debuted the 'Moments That Count' Campaign
Inspiring Creator-Focused Decks
TikTok Launches a New Creative Content Inspiration Deck
Educational Charity Campaigns
'Learning Palooza' Empowers Communities through Education, Action
Anonymous Gratitude-Exchanging Platforms
'A Little Optimism' Let's People Share Weekly Gratitudes
Community-Supporting Prize Funds
The Lush Spring Prize Awards Announced the Winners
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Hyper-Local Gifting Communities
On the Buy Nothing Project App, Everything is Given Freely
Social Video Algorithm Transparency
TikTok Explains the Reason Behind Users' For You Pages
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Autism Awareness Tech Products
TORRAS Presents its COOLiFY Cyber Product in New Campaign
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Social Digital Nomad Apps
The 'Citizen Remote' App Supports Remote Workers and More
Social Good Healthcare Initiatives
Superdrug is Donating to Beauty Banks for World Oral Health Day
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Social Good Ski Initiatives
Christy Sports Launched the Nordica Unleashed Outreach
Clean Water CSR Campaigns
The Give Water, Give Health Campaign Provides Clean Water for Thousands
Festive Display Contests
The Truly Keep It Light Holiday Edition Helps to Cover Utility Bills
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Charitable Hygiene Supply Initiatives
Purse Project Collects Personal Care Goods for Those in Need
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Filter Monetization Initiatives
TikTok Launches the 'Effect Creator Rewards' Program for Effects
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Cash-Gifting Greeting Cards
Hallmark + Venmo Cards Simultaneously Share Heartfelt Messages & Money
Award-Winning Fundraising Platforms
Pledge is Utilized by Companies, Nonprofits, and Individuals
Categorized Podcast Genres
Apple's Podcasts App Launches a New Organized Update Feature
Lighthearted Meme Apps
Goodday is a Meme App Designed to Inspire Happiness
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar
Asian Monetization Platforms
TipTip Helps Southeast Asian Creators Monetize Their Content
Collaborative Nonprofit Group Campaigns
The 'Little Labels, Big Impact' Campaign Raises Awareness
Children-Supporting Trust Initiatives
The Children who Trust Again Campaign Supports Abuse Victims
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Meme-Inspired Crypto Leaderboards
Meme2Earn Unveils its Rewards-Style Creator Leaderboard
Charitable Esports Projects
Epic Foundation Launches the Esports for Good Initiative
Connective Altruistic Apps
Heart 2 Help Uses Tech Can to Foster Positive Relationships