The top May 2014 social good trends feature a variety of powerful, interactive and memorable campaigns supporting various causes. Getting people's attention can be a very challenging task with everyone's eyes glued to their smartphones and attention spans shorter than ever before, but campaigns like the Catchy Cervical Cancer Raps and Anti-Abuse Vending Machines effectively get people to listen and to consume information.
Also featured here is the anti drive and text campaign that went viral. All of these ads did exceptional jobs in capturing the attention of markets often distracted by other things. Social messages are the most important and these campaigns delivered.
For more insight into today's top social good trends, marketing strategies and new organizations and social businesses, check out Trend Hunter's Social Good Trend Report.
Top 65 Social Good Trends in May
61
Easter Animal Cruelty Ads
PETA's Easter Ad Highlights the Egg Industry's Killing of Chicks
60
Abandoned Activism Art
Seph Lawless Photographed the Abandoned Randall Park Mall
59
Familial Poverty Photography
'Living on a Dollar a Day' Will Make You Think Twice
58
Homeless Possession Photography
John Kilar's Skid Row Photography is Powerful and Heart-Wrenching
57
Abruptly Ended Fairy Tales
The Abril Educacao Ad Campaign Encourages People to Keep Reading
56
Decrepit Illusory Paintings
This Perspective Street Art Painting Reminds of Disaster in Japan
55
Drown-Simulating Websites
CLM BBDO Created a Website that Lets Viewers Simulate Drowning at Sea
54
Juxtaposed Weaponry Ads
The Adot Words Kill War Campaign is a Powerful Call to Peaceful Arms
53
Charitable Testicle Waxings
Men Participate in Not-The-Sac Wax For Testicular Cancer Canada
52
Illustrated Anti-Bullying Ads
This Anti-Bullying Campaign is Candid and Direct
51
Feline Abuse Awareness Footwear
Vans Cat Shoes Were Made to Support the ASPCA
50
Cleavage-Blaming Abuse Ads
The Star Models Sexual Violence Campaign Promotes a Powerful Message
49
Negotiable Payment Cafes
The UK is Offering Its First Pay-As-You-Feel Cafe
48
African Atrocity Photography
This Conflict Photo Series is Raw and Sheds Light on a Serious Issue
47
Mother-Child Fashion Ads
The Born Free Africa Campaign Stars Doutzen, Sasha and Karolina
46
Negative Speech Boycotting Campaigns
The 'You Don't Say' Campaign Shows Us Our Lingo Needs Change
45
Endangered Avian Murals
This Street Artist Paints Endangered British Birds in London
44
High-Tech GPS Lifejackets
These Lifejackets Could Help Prevent Fatalities in a Sea Disaster
43
New Age Feminist Magazines
Girls Like Us is a Modern Feminist Manifesto
42
Interactive Shrinking Ads
This Anti-Bullying Film Gets Shorter Each Time You Share it on Facebook
41
Marathon Tribute Sneakers
New Balance Released a Shoe in Honor of the Boston Marathon 2014
40
Charitable Anti-Abuse Ads
The Penny Prison by Movimento De Mulheres Fights for Women's Rights
39
Sudanese Refugee Photography
Mike Mellia's South Sudan Photography Project is Inspiring
38
Hope-Revealing Candles
The Amnesty International Freedom Candles Contain a Promises Within
37
Explosive Weapon Photography
This Explosion Photo Series Highlights How Weaponized Our World Is
36
Viral Good Deed Videos
Break.com and Prank It FWD Teamed Up to Do This Nice April Fools Prank
35
Sterotype-Reversing Ads
This Women Empowering Ad Flips Stereotypes Upside Down
34
Smartphoneless Rickshaw Rides
An Uber-Like Rickshaw Service Helps Low Income Workers in Pakistan
33
Icon-Emulating Kids Photography
Eunique Jones' Snaps Kids Dressed Up as Icons for Girl Empowerment
32
Photo App-Based Auctions
The Instaheart Charity Auction Takes Place Entirely on Instagram
31
Feel-Good Homeless Pranks
These Homeless People Are in for a Memorable Gourmet April Fool's Dinner
30
Resourceful Money-Saving Fonts
Ryman Eco is the New Sustainable Font That Could Help the Planet
29
Disappearing Animal Campaigns
WWF Compares Endangered Animals to Vanishing Snapchat Photos
28
Supportive Rainbow Coffee Campaigns
The Rainbow Coffee Project Uses Java to Raise LGBT Awareness
27
Anti-Abuse Vending Machines
The Helpless Machine Made for a Shocking Domestic Violence Campaign
26
Paper-Made Schools
Shigaru Ban Helps Those in Need by Replacing the Miao Miao School in China
25
Poverty-Violence Awareness Campaigns
The 'Locust Effect' Highlights Violence Against the Poor
24
Bold HIV Awareness Campaigns
This Interactive Online Campaign Encourages Open Conversations on HIV
23
Inspirational Makeup-Removing Ads
Dermablend's 'Camo Confession' Proves Beauty is on the Inside
22
Edible Can Structure Competitions
'Canstruction Encourages Designers to Build Using Canned Food
21
Cute Puppy Video Campaigns
The Pedigree Adoption Drive Video is Direct
20
Economical Weather Impact Charts
This Weather-Affecting Infographic Showcases Overlooked Facts
19
Paper Log Abodes
Shigeru Ban Constructs Temporary Shelters to Help the Philippines
18
Kid-Friendly Environmental Apps
The Four Seasons Earth Day App Will Help Your Kids Be More Green
17
Brutal Distracted Driving Ads
This Ad Aims to Discourage Text Messaging While Driving
16
Energy-Wasting Tattletale Apps
Environmental Reporting App LightsOut Lets Users Note Harmful Acts
15
Hate Message Response Ads
This Honey Maid Ad is a Response to Hateful Comments
14
Modern Passover Scripture Apps
This App Offers a Rich Multimedia Version of the Passover Haggadah
13
Gigantic Child Victim Portraits
The #NotABugSplat Poster is a Reminder of Drone Strike Casualties
12
Chemical-Emitting Board Games
Purling London's Luxury Chess Set Raises Awareness of Modern Warfare
11
Tiger-Saving Songs
The 'Endangered Song' Represents the Small Sumatran Tiger Population
10
Uncompassionate Poverty Experiments
The Pilion Trust Tests Concern for Poverty in London
9
Catchy Cervical Cancer Raps
Nadia Kamil Raps About the Importance of Pap Smears
8
Charitable Card Readers
This Special Square Credit Card Reader Supports the Fights Against AIDS
7
Planetary Cake Pops
These Environment-Themed Cake Pops Celebrate Earth Day 2014
6
Charitable Falling Food Videos
‘Raining Food’ Shows YouTubers Being Sloshed with Food for Charity
5
Mormon-Inspired Memo Books
These Gorgeous Memos' Vibrant Designs are Inspired by the Mormon Faith
4
Charitable Space Adventures
Donating to the Ticket to Rise Contest Could Win You a Ticket to Space
3
Lost Daughter Exhibitions
The Terracotta Army is an In-Situ Installation Featured at Centquatre
2
Charitable Shark Shirts
This Shark T-Shirt Cleverly Reminds That Sharks are Worthy Creatures Too
1
Celebrity Peace Projects
Lily Allen Takes a Stand with the Axe Peace Project and Their Fans
Related Ideas
Cheeky Adult Wipe Campaigns
goodwipes Launched a OOH Campaign at the 2025 NYC Marathon
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Feminine Rebellion Campaigns
Songs of Siren Campaign Reimagines Femininity With Fierce Urban Edge
Luxury Mother's Day Campaigns
Gucci's 2025 Mother's Day Campaign is Emotionally Resonant
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Vibrant Mental Health Campaigns
CDC Has Launched the Playfully Illustrated Free Mind
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
TV-Ready GenAI Ads
Channel 4's Generative AI Solution for TV Advertising Breaks Down Barriers
Milestone Beauty Campaigns
The Body Shop Launched Its 'Rebellious by Nature' 50th Anniversary Ad
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Algorithmic Reset Campaigns
Länsförsäkringar's Algorithm Cleansing Song Brings Positivity to Feeds
Playful Gen-Z Dating Campaigns
Tinder's 'Crush Feelings' Captures the Essence of Modern Dating
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Glam Pet Adoption Pop-Ups
Uber Showcats Puts a Spotlight on Rescued Cats Available for Adoption
Expressive Hair Campaigns
Wavytalk's Main Character Hair Campaign Makes Everyday Styles Memorable
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Emotive Song Campaigns
Sos Songs Uses Technology to Show How Music Reflects Your Emotional State
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Pop Culture-Inspired Beauty Campaigns
Peter Thomas Roth Taps 'The Summer I Turned Pretty'
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
AI Video Insights
Sora Creators Curates Trending AI-Generated Videos from Twitter in Real-Time
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Chinese Band-Supported Beauty Brands
Maybelline New York Partners with Teens in Times (TNT)
Period Care Campaigns
Honey Pot Launched its 'Periods Made Better' Campaign
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Inspiring Women-Focused Campaigns
'Computer Science Is Everything' Inspires Future Innovators
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Social Insight Tools
Currents AI Turns Social Media Data Into Actionable Business Insights
Cheeky Infant Formula Campaigns
Good Start® Debuts the Stigma-Addressing 'Suck It' Campaign
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Kindness-Focused Travel Campaigns
Global Child: Travel & Purpose Debuts a Qatar Episode
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Heartwarming AI-Generated Songs
LG Radio Optimism Inspires People to Create One-of-a-Kind Songs
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Emotion-Led Household Brand Campaigns
Royale’s ‘There for All’ Campaign Emphasizes Daily Moments
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Simple Habit Trackers
Habits for Good Helps Users Build And Track Daily Habits Easily
Afternoon Break-Encouraging Campaigns
Halfday Iced Tea is Launching the Halfday Break Campaign
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Cinematic Video Game Spots
Droga5’s ‘Wake Up’ Campaign for Xbox Shows an Escape from the Everyday
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Cinematic Dance-Driven Campaigns
DoorDash's 'Your Door to More' Campaign Highlights its Offerings
Early Allergen Exposure Ads
The Square Baby Super Bowl Spot Promotes a Science-Backed Message
Awareness-Promoting Medical Initiatives
Newmedical Technology Emphasizes Care and Education
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Consumer Insight Engines
Buzzabout Delivers Real-Time Insights From Billions of Conversations
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Immersive Grid Campaigns
Madonna Confessions II Campaign Transforms Grindr into a Global Rollout
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Health Engagement Disparity Campaigns
Function Health and SubwayTakes Partner on a Campaign
Musical Wellbeing Campaigns
ASICS Launches the ‘Move Your Body, Move Your Mind’ Campaign
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Gamified Crowdfunding Platforms
Tiltify Personal Helps Raise Money with Interactive Tools
Domestic Violence Awareness Campaigns
GlassesUSA.com Joins The National Domestic Violence Hotline
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
Perks-Filled Activations
The Really Good Mood Machine by Uber Shares Feel-Good Surprises
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Carrier Pigeon Campaigns
The Travel Agency's Viral Project Pigeon Spiked Social Media Engagement
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Donation-Based Menu Deals
Domino’s Turns Pizza Purchases into Donations for Kids with Illnesses
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Reimagined Story-Driven Campaigns
Visa Presented its 'Typewriter' Campaign at the 2025 Oscars
Travel-Focused Summer Campaigns
good2grow Debuts National Sweepstakes & Partners with Pack Up + Go
Accessible Design Campaigns
Canva's Really, Really Good Design Transformed a Sandwich Business
Content Idea Generators
Spin The Wheel and Capture Content Ideas Based on Your Online Presence
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Fair Wage-Supporting V-Day Campaigns
Acumen Launched the #Cocoamitment Campaign
Multi-Level Cancer Awareness Campaigns
The United Breast Cancer Foundation is at Times Square
Robust Childhood Cancer Campaigns
Childhood Cancer Canada Launches 'Let's Face the Unimaginable'
Vibrant Creativity Campaigns
Crayola Debuts its 'Creative Acts of Color' Initiative
Tax-Focused Marketing Campaigns
Intuit Debuts the Second Iteration of 'Now This is Taxes'
Seasonal Social Good Sandwiches
Urban Eat and Teenage Cancer Trust Partnered for the Holidays
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Predictive Mobile Advertising Features
T-Mobile Advertising Solutions Unveiled Contextual AI Ads
Multifaceted Celiac Awareness Campaigns
MIGHTYLICIOUS Gluten Free Launches a Big Campaign
Social Copy Optimizers
TweetFast Turns Ideas Into Viral Tweets With AI-Powered Suggestions
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Professional Connection-Promoting Campaigns
TheLi.st Spotlights 10 Minutes of Togetherness
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Inclusive Romance-Inspired Activations
Generation Love Presented the Giving Love Campaign
Personalized Present Campaigns
The Wonderbly Everyone’s Got Favourites Campaign is Rolling Out Now
Real-Time Nightlife Finders
HotSpot Discovers Trending Nightlife Spots With Real-Time Insights
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Texting Coffee Campaigns
The Costa Coffee Hypeline Connects with Gen Z
Urban-Inspired Bag Campaigns
côte&ciel's Latest Editorial Campaign is Dubbed Rhythms of Transit
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
Gothic Romance Restaurant Campaigns
Eggslut's Egg Yearning Explores an Unexpected Symbol of Desire
Pancake-Centric Health Campaigns
Pancakes Against Breast Cancer Sparks Conversation & Action
Down Syndrome Awareness Campaigns
CDSS Debuts a Powerful National Awareness Campaign
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Empowering Beauty Campaigns
Bella Vida Santa Barbara has launched its 'You Are Amazing' campaign
Optimism-Focused Charitable Campaigns
LG Electronics Canada Ran the Optimism Meter Campaign
Tech-Enhanced Marketing Tools
Sprout Social Has Introduced Upgrades to Its Customer Care Platform
Digital Fundraising Competitions
Headquarterz Launched the Community Cup
Young Innovator-Honoring Award Initiatives
TNL Mediagene Runs Its Becoming Aces Awards Ceremony
Accessible Customer Service Ads
Currys' 'Sigh of Relief' Campaign is Humorous and Inclusive
Consumer Values-Based Audiences
Givsly Debuts Values-Based Audiences to Streamline Marketing
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Creative Protest Archives
Pocket Protests Showcases Global Creative Resistance Against Fascism
Adaptive Notification Systems
YouTube Filters Push Alerts Based on Recent User Engagement
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign