The top May 2014 social good trends feature a variety of powerful, interactive and memorable campaigns supporting various causes. Getting people's attention can be a very challenging task with everyone's eyes glued to their smartphones and attention spans shorter than ever before, but campaigns like the Catchy Cervical Cancer Raps and Anti-Abuse Vending Machines effectively get people to listen and to consume information.
Also featured here is the anti drive and text campaign that went viral. All of these ads did exceptional jobs in capturing the attention of markets often distracted by other things. Social messages are the most important and these campaigns delivered.
For more insight into today's top social good trends, marketing strategies and new organizations and social businesses, check out Trend Hunter's Social Good Trend Report.
Top 65 Social Good Trends in May
61
Easter Animal Cruelty Ads
PETA's Easter Ad Highlights the Egg Industry's Killing of Chicks
60
Abandoned Activism Art
Seph Lawless Photographed the Abandoned Randall Park Mall
59
Familial Poverty Photography
'Living on a Dollar a Day' Will Make You Think Twice
58
Homeless Possession Photography
John Kilar's Skid Row Photography is Powerful and Heart-Wrenching
57
Abruptly Ended Fairy Tales
The Abril Educacao Ad Campaign Encourages People to Keep Reading
56
Decrepit Illusory Paintings
This Perspective Street Art Painting Reminds of Disaster in Japan
55
Drown-Simulating Websites
CLM BBDO Created a Website that Lets Viewers Simulate Drowning at Sea
54
Juxtaposed Weaponry Ads
The Adot Words Kill War Campaign is a Powerful Call to Peaceful Arms
53
Charitable Testicle Waxings
Men Participate in Not-The-Sac Wax For Testicular Cancer Canada
52
Illustrated Anti-Bullying Ads
This Anti-Bullying Campaign is Candid and Direct
51
Feline Abuse Awareness Footwear
Vans Cat Shoes Were Made to Support the ASPCA
50
Cleavage-Blaming Abuse Ads
The Star Models Sexual Violence Campaign Promotes a Powerful Message
49
Negotiable Payment Cafes
The UK is Offering Its First Pay-As-You-Feel Cafe
48
African Atrocity Photography
This Conflict Photo Series is Raw and Sheds Light on a Serious Issue
47
Mother-Child Fashion Ads
The Born Free Africa Campaign Stars Doutzen, Sasha and Karolina
46
Negative Speech Boycotting Campaigns
The 'You Don't Say' Campaign Shows Us Our Lingo Needs Change
45
Endangered Avian Murals
This Street Artist Paints Endangered British Birds in London
44
High-Tech GPS Lifejackets
These Lifejackets Could Help Prevent Fatalities in a Sea Disaster
43
New Age Feminist Magazines
Girls Like Us is a Modern Feminist Manifesto
42
Interactive Shrinking Ads
This Anti-Bullying Film Gets Shorter Each Time You Share it on Facebook
41
Marathon Tribute Sneakers
New Balance Released a Shoe in Honor of the Boston Marathon 2014
40
Charitable Anti-Abuse Ads
The Penny Prison by Movimento De Mulheres Fights for Women's Rights
39
Sudanese Refugee Photography
Mike Mellia's South Sudan Photography Project is Inspiring
38
Hope-Revealing Candles
The Amnesty International Freedom Candles Contain a Promises Within
37
Explosive Weapon Photography
This Explosion Photo Series Highlights How Weaponized Our World Is
36
Viral Good Deed Videos
Break.com and Prank It FWD Teamed Up to Do This Nice April Fools Prank
35
Sterotype-Reversing Ads
This Women Empowering Ad Flips Stereotypes Upside Down
34
Smartphoneless Rickshaw Rides
An Uber-Like Rickshaw Service Helps Low Income Workers in Pakistan
33
Icon-Emulating Kids Photography
Eunique Jones' Snaps Kids Dressed Up as Icons for Girl Empowerment
32
Photo App-Based Auctions
The Instaheart Charity Auction Takes Place Entirely on Instagram
31
Feel-Good Homeless Pranks
These Homeless People Are in for a Memorable Gourmet April Fool's Dinner
30
Resourceful Money-Saving Fonts
Ryman Eco is the New Sustainable Font That Could Help the Planet
29
Disappearing Animal Campaigns
WWF Compares Endangered Animals to Vanishing Snapchat Photos
28
Supportive Rainbow Coffee Campaigns
The Rainbow Coffee Project Uses Java to Raise LGBT Awareness
27
Anti-Abuse Vending Machines
The Helpless Machine Made for a Shocking Domestic Violence Campaign
26
Paper-Made Schools
Shigaru Ban Helps Those in Need by Replacing the Miao Miao School in China
25
Poverty-Violence Awareness Campaigns
The 'Locust Effect' Highlights Violence Against the Poor
24
Bold HIV Awareness Campaigns
This Interactive Online Campaign Encourages Open Conversations on HIV
23
Inspirational Makeup-Removing Ads
Dermablend's 'Camo Confession' Proves Beauty is on the Inside
22
Edible Can Structure Competitions
'Canstruction Encourages Designers to Build Using Canned Food
21
Cute Puppy Video Campaigns
The Pedigree Adoption Drive Video is Direct
20
Economical Weather Impact Charts
This Weather-Affecting Infographic Showcases Overlooked Facts
19
Paper Log Abodes
Shigeru Ban Constructs Temporary Shelters to Help the Philippines
18
Kid-Friendly Environmental Apps
The Four Seasons Earth Day App Will Help Your Kids Be More Green
17
Brutal Distracted Driving Ads
This Ad Aims to Discourage Text Messaging While Driving
16
Energy-Wasting Tattletale Apps
Environmental Reporting App LightsOut Lets Users Note Harmful Acts
15
Hate Message Response Ads
This Honey Maid Ad is a Response to Hateful Comments
14
Modern Passover Scripture Apps
This App Offers a Rich Multimedia Version of the Passover Haggadah
13
Gigantic Child Victim Portraits
The #NotABugSplat Poster is a Reminder of Drone Strike Casualties
12
Chemical-Emitting Board Games
Purling London's Luxury Chess Set Raises Awareness of Modern Warfare
11
Tiger-Saving Songs
The 'Endangered Song' Represents the Small Sumatran Tiger Population
10
Uncompassionate Poverty Experiments
The Pilion Trust Tests Concern for Poverty in London
9
Catchy Cervical Cancer Raps
Nadia Kamil Raps About the Importance of Pap Smears
8
Charitable Card Readers
This Special Square Credit Card Reader Supports the Fights Against AIDS
7
Planetary Cake Pops
These Environment-Themed Cake Pops Celebrate Earth Day 2014
6
Charitable Falling Food Videos
‘Raining Food’ Shows YouTubers Being Sloshed with Food for Charity
5
Mormon-Inspired Memo Books
These Gorgeous Memos' Vibrant Designs are Inspired by the Mormon Faith
4
Charitable Space Adventures
Donating to the Ticket to Rise Contest Could Win You a Ticket to Space
3
Lost Daughter Exhibitions
The Terracotta Army is an In-Situ Installation Featured at Centquatre
2
Charitable Shark Shirts
This Shark T-Shirt Cleverly Reminds That Sharks are Worthy Creatures Too
1
Celebrity Peace Projects
Lily Allen Takes a Stand with the Axe Peace Project and Their Fans
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Beach Bombshell Campaigns
Hailey Clauson Stars in the Beach Bunny Swimwear Summer 2014 Campaign
Abandoned Mall Photography
These Photos From Abandoned Malls are Hauntingly Beautiful
Swapped Social Media Logos
Fabio Di Corleto Illustrated Popular Web Brands with Swapped Logos
Poignantly Raw Motherhood Photography
Mother by Elinor Carucci Delivers an Uncensored Account
Child Witch Photography
The Force by Tomaas is Innocently Dark and Supernatural
House-Sitting Photo Pranks
This Prankster Sent Photoshopped Updates to a Homeowner on Vacation
Deadly Prankster Commercials
The Metro Trains April Fools Day Campaign is Adorably Cautionary
Sweet Swine Photography
Pigs and Papa by Toshiteru Yamaji Captures a Man's Love for His Pets
Phallic Sock Selfies
The #C*ckinasock Campaign Aims to Raise Awareness of Testicular Cancer
Dainty Gown Fashion Ads
The Simona Semen SS14 Campaign Stars Model Malina Cristisor
Terrifying Celebrity Masks
Landon Meier’s New Mask Scarily Mimics Stephen Colbert
Hippie Cannabis Photography
This Photo Series Documents the 420 Rally in Colorado
Summery Urban Fashion Ads
The River Island Spring 2014 Campaign Stars Sara Sampaio and Cora Keegan
Candid Domesticated Doggie Portraits
This Lonely Dog Photo Series is Sweet and Intense
Fashion Editorial-Like Travel Ads
The Air France 2014 Campaign is Inspired by Destinations
Versatile Luxury Car Ads
The Maserati 2014 Campaign Stars Top Model Heidi Klum
Remixed Signature Basketball Kicks
Nike's 'What The' Shoes are Inspired by Two NBA Heavyweights
Glamorously Moody Fashion Ads
The Talento Jewelry 2014 Campaign Stars Poppy Delevingne
Doggy Weight Loss Ads
The Jardiland Light Biscuits Campaign Hilarious Shows 'Pant Size' Change
Pixelated Pop Culture Attire
This Mini Pixel Shirt Has All You Favorite Pop Culture Icons
Sophisticated Beachwear Fashion Ads
The Amanda Wakeley Summer 2014 Campaign Stars Farah Holt
Shadowy English Model Lookbooks
The Kate Moss Topshop Lookbook Has Finally Landed
Abruptly Ended Fairy Tales
The Abril Educacao Ad Campaign Encourages People to Keep Reading
Travel-Themed Fashion Ads
The Louis Vuitton Handbag Spring 2014 Campaign Stars Michelle Williams
Imaginative Plane Photography
Varun Thota Snaps Deceptive Photos of Toy Airplanes
Candid Jerusalem Photography
Yaakov Israel’s Photo Series on Israel is Whimsical and Raw
Retro Architectural Illustrations
Mike Ellis's Bedroom Illustration Series is Curious and Charming
Self-Destroying Hair Ads
The Rudy Hadisuwarno Campaign Encourages Better Hair Care
Illustrated Anti-Bullying Ads
This Anti-Bullying Campaign is Candid and Direct
Manga Princess Clothing Boutiques
'Girls Love Mode' is Every Sailor Moon Fans' Dreams Come True
Cleavage-Blaming Abuse Ads
The Star Models Sexual Violence Campaign Promotes a Powerful Message
Food-Inspired Candle Packaging
The Produce Candles are Based on Popular Ingredients
Exploding Yogurt Ads
Q Meieriene's Yogurt Ads are Explosively Eye-Catching
Streetwear Cartoon Collaborations
BAPE x Peanuts Bring Schultz's Characters into Fashion
Explosive Cake Pranks
The Disappearing Cake Prank Has Some Explosive Results
Inspirational Typographic Illustrations
Sean Wes Shared Things He's Learned Through Illustrations
Homeless Boxer Photography
This Photo Series Shows a Homeless Boxer Building Himself a Huge Shack
Customizable Triangle Tiles
These Kuusi Wall Tiles Transform Home Owners into Designers
Stylish Puppy Model Lookbooks
The Shopbop Spring Collection Lets Dogs Have the Spotlight
Genital-Resembling Bag Ads
The Betadine Feminine Hygiene Campaign Promotes Cleanliness Anywhere
Self-Exposing T-Shirts
These Flesh Printed T-Shirts Expose Your Nude Body in a Clever Way
Upside Down Smile Ads
The Snickers 2014 Campaign Shows People a Consequence of Hunger
Rocker Denim Fashion Ads
The Gas Jeans Summer Woman 2014 Campaign Stars Barbara Palvin
Gummy Bear-Shaped Fruit Ads
The Haribo Gummy Bears Campaign Embraces Healthy Eating
Endangered Avian Murals
This Street Artist Paints Endangered British Birds in London
Haunting Funeral Photography
Bjørn Haldorsen's Death Photo Series is Candid and Moving
Quick Snap Phone Tools
The 'SNAP!' Phone Accessory Attaches Your Phone to Surfaces
Easter Carrot Cake Pops
Bakerella's Adorable Cake Pops Are the Perfect Easter Treat
Interactive Shrinking Ads
This Anti-Bullying Film Gets Shorter Each Time You Share it on Facebook
Charitable Anti-Abuse Ads
The Penny Prison by Movimento De Mulheres Fights for Women's Rights
Baseball Legend Farewell Campaigns
Jordan's #RE2PECT Campaign Honors Baseball Legend Derek Jeters
Toy Soldier-Inspired Arthritic Ads
The Voltaren Max Campaign Focuses on the Joy of Movement
Explosive Weapon Photography
This Explosion Photo Series Highlights How Weaponized Our World Is
Stomping Shoe Ads
The Diesel Footwear Campaign Speaks Only to the Brave
Arboreal War Photography
This Photo Series Shows What Has Happened to Old WWII Equipment
Temperature Control Dog Leashes
This Dog Leash Sprays One Ounce Squirts of Water to Keep Dogs Cool
Catastrophe-Avoiding Chocolate Ads
The Kit Kat Have a Break Campaign is Reassuringly Surreal
Impressive Magnetic Wallpapers
Luis Pons Rethinks the Traditional Home Decor for Interactivity
Crowdsourced Album Art
2 Chainz Put Out a Call on Instagram for Graphic Designers
Interchangeable Gaming Headsets
The Rig Stereo Headset Allows You to Seamlessly Alter Platforms
Lava-Like Candle Holders
These Designs by Donatas Zukauskas Resemble Volcanic Rock
Instagram-Like Food Studios
Mweb’s Dinnercam Takes Your Food Shots to the Next Level
Feel-Good Homeless Pranks
These Homeless People Are in for a Memorable Gourmet April Fool's Dinner
Planetwide Selfie Campaigns
For Earth Day 2014, NASA is Helping the Earth Take a Selfie from Space
Playful Pain-Inspired Portraits
Ouch by Kelvin Murray Focuses on Physical Discomfort
Disappearing Animal Campaigns
WWF Compares Endangered Animals to Vanishing Snapchat Photos
Anti-Abuse Vending Machines
The Helpless Machine Made for a Shocking Domestic Violence Campaign
Bullet Shell Board Games
This Chess Set is Made From Real Weapons
Regal Cartoon Gowns
Looking Like Lumpy Space Princess is Easy with This Dress
Volcanic Floral Campaigns
The Sony 4K Ultra HD TV Ad Campaign Features a Floral Explosion
Hip-Hop Collaboration Fashion
The Pharrell ‘i am Other’ Brand Joins Forces with Uniqlo Clothing
Classical Music Twerkers
The No. 9 Allegro Music Video is a Classical Comeback for Youth
Rearranged Facial Feature Ads
The GMAX Human Slingshot Campaign is Full of Surreal Emotions
Eccentrically Dramatic Headdresses
The Ritual by Claudia Goetzelmann Stars Model DeeDee Brown
Cute Puppy Video Campaigns
The Pedigree Adoption Drive Video is Direct
Skeleton-Revealing Candles
These Cute Cat Candles Melt Away to Reveal a Devilish Metallic Skeleton
Gruesome Labor Injury Ads
The IGFM Get a Closer Look Campaign Gives Consumers Perspective
Paper Log Abodes
Shigeru Ban Constructs Temporary Shelters to Help the Philippines
Plant-Covered Sports Stadiums
The Barclays Center Green Roof Makes Surrounding Area More Appealing
Kid-Friendly Environmental Apps
The Four Seasons Earth Day App Will Help Your Kids Be More Green
Disease-Created Artwork Ads
The Alzheimer's Association Campaign Depicts Fragmented Portraits
Cat-Shaped Shoes
Retailer Rakuten Now Offers Feline-Inspired Kicks
Foldable Electric Scooters
The Commute-Case Scooter is Ideal for Your Earth Day Commute
Celebrity Retro Ad Art
David Redon's Work Places Current Stars in Vintage Ads
Global Font Change Pranks
The Organization for Nuclear Research Pulled Off This April Fool's Gag
Interactive Fantasy Movie Maps
This Interactive Middle Earth Map Lets You Explore any Route
Aquatic Nomadic Photography
This Nomad Photo Series is Both Stunningly Beautiful and Harsh
Rare Lunar Eclipse Photography
The Blood Moon 2014 Will Make a Great Addition to Your Instagram
Uncompassionate Poverty Experiments
The Pilion Trust Tests Concern for Poverty in London
Spicy Lip Balm Pranks
This Wasabi Lip Balm Will Make for a Deliciously Cruel April Fool's Prank
Overtime Work Food Ads
The Telepizza Pizza Delivery Campaign Handles the Unexpected
Girl Power Accessories
This Pouch is Meant for Loud and Proud Feminists
Wine Bottle Tower Ads
The Dislicores Liquor Trading Co. Campaign Shows Treacherous Consequences
Illustrated Admirer Fashion Ads
The Naf Naf Spring 2014 Campaign Stars Actress Leighton Meester
Whimsical Sculpture Exhibits
Eric Trine and Will Bryant's Colorful Art Installation is Conceptual
Vibrant Camel-Themed Photography
This Camel-Themed Photo Series is Whimsical
Limitless Comedy Show Apps
The New Comedy Central App Offers Full Episodes for Free
Travel Mentorship Campaigns
This Netherlands Travel Campaign Teaches Americans How to Be Cool
Iconic Hip Hop Portraits
HypeForever Reimagined Pop Culture Icons Through Artistic Means
Revolving Television-Inspired Restaurants
Michael Jantzen Revealed His Revolving TV Restaurant
Nostalgic Home Makeover Campaigns
IKEA's Extreme Home Makeover-Style Show Helps Modern Homeowners
Flexible Feminine Denim Ads
The Levi's Revel Ad Features Curvy Skinny Jeans
Medieval Moan-Inducing Videos
Sophie Turner Raps in 'Game of Moans' for BBC Radio 1
Hybrid Hip Hop Candles
Stussy x Baxter Partnered to Create These Hip Hop-Influenced Candles
Ideal Fishing Spot Apps
The Ryple Fly Fishing App Helps Find the Perfect Fishing Spot
Mini Makeover Billboards
The Obi Renovated Billboards Make Buildings More Beautiful
Donut-Locating Apps
Doughbot is a Donut App That Helps You Locate Stores Selling the Treat
Sci-Fi Selfie Attire
Doctor Who Photographs Himself in These Doctor Selfie Shirts
Collective Blood Drive Campaigns
LYNX and the Australian Red Cross Express 'Love is in Your Blood'
Epic Dancing Cosplay Parodies
‘A Happy Parody’ by D-Piddy Will Make You Want to Get Up and Dance
Collaborative Student Design Contests
The Danier Design Challenge Brings Creativity From Students
Rave-Inspired Typography
Zipeng Zhu Created a High-Energy, Electric Font Called 'Electrica'
Earth Day Google Doodles
The Google Doodle Earth Day Image Changes Every Time you Click On It
Stacked Furniture Installations
The Half Decade Beast Exhibition Features Modern Designs
Bosnian Personal Belonging Photography
The Nostalgic Photo Series Quest for Identity is Harrowing
Name-Exploiting Ads
The Taco Bell Guess Who Commercial Finds People Called Ronald McDonald
Historical Figure Stationary
Letters of Note is a Book That Celebrates Famous Pop Culture Icons
Algorithmic Music Video Creators
The Rotor Music Video Creator Uses Algorithms
Treatment-Specifying Plant Pots
These Terracotta Pots Outline the Areas That Need Care
Puppet-Mimicking Music Videos
Brock Baker Sings Rainbow Connection as All of The Muppets
Woven Timber Museums
The Aspen Art Museum by Shigeru Ban Features a Latticed Side
Gruesome Skeletal Candles
These Skull Face Candles are Grotesque and Bleeding
Celebrity Peace Projects
Lily Allen Takes a Stand with the Axe Peace Project and Their Fans
Italian-Influenced Matzo Recipes
This Recipe for Matzo Gnocchi Soup is Perfect for Passover
Music Video-Inspired Fashion Makeovers
Shameless Goes Flawless by Maya Washington Channels Beyonce