The July 2015 social media ideas will offer considerable insight to advertising and marketing professionals looking for consumer insight that will dictate their digital strategy and branding opportunities online. In addition to looking at how companies are using channels like Instagram and Twitter to reach audiences and influence consumer purchasing choices, innovations in July 2015 social media also show how social is being integrated into apps and other services.
Given that most humans are visual by nature, it makes sense that many of these platforms are focused on photo-sharing and display a clean and minimalist esthetic as not to overwhelm users. Social feeds continue to be used in an aspirational manner. Given that summer is prime wedding time, this can be seen with romantic story-featuring feeds, social wedding websites and creative Instagram accounts.
Top 70 Social Media Trends in July
From Favored Fashion Platforms to Outsourced Opinion Apps:
Alyson Wyers — Jul 26, 2015 — Social Media
70
Cut-Out Fashion Illustrations
Shamekh Al-Bluwi Combines His Love of Fashion and Architecture
69
Leg-Centric Photography
The 'Citi Legs' Body Positive Photo Series Celebrates Women's Legs
68
Graffiti Hair Stunts
This Pineapple-Inspired Haircut Has Made Redditor Hansel Qiu a Star
67
Plate-Based Food Art
Jacqueline Poirier Uses Dinner Plates as a Canvas for Ultra-Realistic Artwork
66
Empowering Female Platforms
'Uncompromising Women' is a Female-Oriented Online Community
65
Future Career Path Charts
This Infographic Features Potential New Age Jobs for Gen Y and Gen Z
64
Social Shopping Pop-Ups
Tanger Outlets Celebrates Its New Location with Fun Pop-Up Stations
63
Trailing Wedding Photos
Murad Osmann Marries Longtime Girlfriend and Muse Natalia Zakharova
62
Body-Positive Yoga Photographs
Plus-Size Yogi Jessamyn Stanley is Changing Yoga Body Stereotypes
61
Photo-Sharing Drinking Cups
'SipSup' is an App-Connected Glass that Acts as a Social Media Outlet
60
Romantic Story Social Feeds
The Way We Met is an Instagram Account Dedicated to Love Stories
59
Breath-Freshening Food Trucks
This New Initiative Reminds Consumers to Chew Gum After Eating
58
Emoji Food Photography
Photographer Heather Adamson Created This Fun Emoji Art from Food
57
Explanatory Social Charts
This Facebook Engagement Infographic Breaks Down User Activity
56
Social Media Presidential Campaigns
Hillary Clinton Held Her First Major Campaign on Periscope
55
Social Privacy Infographics
TeenSafe's Examines the Youth Search for Social Media Privacy
54
Playful Dog Illustrations
Valerie Susik Makes Her Art Interact with the Real World
53
Social Wedding Websites
The Wedding Party App Keeps One's Big Day Connected and On Schedule
52
Emoji Analysis Campaigns
Old Navy's Emoodji Reveals Insights Based on Popular Emoji Use
51
Bouquet Bike Deliveries
Petalon is a Flower Service Powered by Cyclists and Social Media
50
Senior-Engaging Social Media Campaigns
Vodafone's The Sunday Grannies Makes an Impact on Elderly
49
Data-Free Messaging Apps
The Jott App Works Without a Data Plan or Wifi Connection
48
Social Media Magazines
Ballantine has Launched an Interactive Whiskey Magazine on Instagram
47
Bar-Locating Apps
This Nightlife App Helps Users Track Down the Perfect Drink in Any City
46
Gen Z Mobile Infographics
This Useful Graph Outlines the Ways Gen Z Learns Through Mobile
45
Crowdsourced Building Designs
The Face of Karim Rashid's SoHo Building Was Decided on Facebook
44
LGBT-Supporting Soaps
This Special Edition Soap Helps Raise Funds to Support LGBT Activists
43
Outsourced Opinion Apps
Flingy Uses the Power of the Crowd to Help Make a Decision
42
Driver-Shaming Apps
The 'Towit' Photo-Shaming App Lets You Call Out Drivers Who Park Poorly
41
Silent Pride Appreciation Ads
This Emotional Advertisement Promotes Pride Month without Words
40
Social Media Scoring Tools
'Do You Even List' is a Tool to Track and Score Your Twitter Page
39
Personalized Recommendation Apps
This App Provides Smart Recommendations Based on Expert Knowledge
38
Photo-Generated Typography
The 'Type to Design' App Turns Your Instagram Pictures into Fun Type
37
Global LGBT Media Campaigns
Miley Cyrus & Instagram Team Up to Celebrate World Pride Month 2015
36
City-Specific Nightlife Apps
The 'Dojo' Party App Helps Users Find Best Events in London and Paris
35
Encrypted Social Apps
'Minds' is a Secure Social Network That Puts Privacy at the Forefront
34
Event Coordination Apps
The 'bethere' App Lets Users Share Where They Are Going Before They Leave
33
Favored Fashion Platforms
The Wantering App Helps You Shop Only What's Popular
32
App-Addicted Teen Graphs
This Inforgraphic Outlines the Average Daily Web Activity Among Teens
31
Dad-Celebrating Coupons
Samsung UK Helps Twitter User Sent Out Comical Father's Day Wishes
30
Messenger Music Services
The LINE Music Service Gives Mobile Users Listeners Freedom of Choice
29
Social Media E-Commerce Platforms
Shopping Twitter is Now Possible Through Purchase Buttons
28
Social Flip Books
Google France's Twitter Account Doubles as an Interactive Social Media Flip Book
27
Social Media Priorities
The Facebook See First Feature Lets People Prioritize Friends
26
Private Broadcasting Apps
'Skeegle' is a Mobile Live-Streaming App Exclusively for Private Groups
25
Informative Embedded Ads
Microsoft's Collective Project Appeals to a Millennial Audience
24
Social Mortgage Campaigns
SA Home Loans' #TweetDreams Lets Users Help to Drop Interest Rates
23
VR Social Media Platforms
The Swerve App Lets People Monitor Twitter Feeds in the Virtual Space
22
Book Recommendation Apps
The 'ReadThisNext' App Helps You Choose the Perfect Book to Read
21
Food-Centric Photo Apps
The 'Wine 'N Dine' App is Exclusively for Sharing Pictures of Food
20
Crowdsourced News Platforms
YouTube Newswire is a Curated Social Media News Platform
19
Lifestyle Social Networks
The '6Tribes' Lifestyle App Connects Users Based on Interests
18
Concert Tour Analytics
YouTube's Music Insights Tells Artists Where to Route Their Tours
17
Minimalist Social Media Makeovers
The New Instagram Layout Includes Larger Photographs
16
User-Generated Stock Photos
This Company Will Allow Brands to Use Image Content from Consumers
15
Digital Detox Apps
This App Encourages Users to Disconnect Through Social Media Shaming
14
Personalized Inflight Magazines
TAM Airlines Created Customized Reading Material for Travelers
13
Painless Break-Up Apps
'Binder' is a Break Up App That Does the Dumping for You
12
Seamless Photo-Sharing Apps
This New App Helps Users Share and Receive The Photos They Didn't Take
11
Multi-Stream Broadcasting Networks
Multi-Streaming Platform Joicaster Syndicates Livestream Video
10
Social Media Cryptocurrencies
The Reveal App Gives Users Ownership with a Currency of Attention
9
Antique Social Media Parodies
Comedy Central's 'Another Period' Promos Parody Social Media
8
Political Social Networks
This New Online Platform Allows Users to Engage in Political Issues
7
Crowdsourced Sleep Playlists
The Good Night Drink Asked People to Share Soothing Music for Sleep
6
Emoji Hashtag Stats
This Social Media Infographic Looks at the Most Hashtagged Emojis on Instagram
5
Stripped-Down Social Apps
The Facebook Lite App Targets Users in the Developing World
4
Timely Social Media Tools
The Instagram Trending Places is Set to Compete with Twitter
3
Friend-Finding Apps
The 'Free' App for iOS Determines Which of Your Friends are Free to Hang
2
Social Media Status Suggestions
Facebook Helps Cure Writer's Block for Those Who Like to Share
1
Crowdsourced Illness-Tracking Apps
This New Health App Tracks the Local Spread of Diseases
Related Ideas
Social e-Commerce Platforms
Hoppn Creates "A New Type of Centralized Online Shopping Experience"
Social Post-Catered Editing Platforms
Adobe Express Rolls Out the Text to Template Function
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Dedicated Social Media Devices
The Conceptual Twitter 3D Gadget Features Mechanical Buttons
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Algorithm-Free Social Media Apps
'RTRO' Connects Users in a More Positive Online Environment
AI-Powered Fashion Apps
The 'Blend' App Helps Users Find Products That Suit Their Style and Budget
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
Social Media News Updates
Meta's Threads Update Features a 'Trending Now' Feed for Relevant News
Creative Text-to-Infographic Tools
Infography Converts Blog Posts to Artistic Infographics
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Decentralized Social Media Platforms
Meta Launched Threads, a Decentralized Alternative to Twitter
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
AI-Aided Social Networks
Why Be Real Online when you can BeFake
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Brand Photography Marketplaces
VSCO Unveils a New Marketplace for Photographers to Find Work
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Running Partner Messaging Apps
Find Your Next Running Partner Through Strava Messaging
Social Professional Productivity Apps
The 'LikeMind' App Connects Users to Other Hustlers
Visualized Social Media Data
InstaGraph Visualizes Social Media Data Through Unique Graphs
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Image-Based Alternative Social Medias
'Noteit' is a Snapchat-Inspired App for Gen Alpha Users
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Minimalist Social Media Platforms
Bluesky is a Simple, Minimalist Social Media Platform
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Instagram Hashtags Generators
TwoOrbits' Tool Uses AI and Machine Learning to Help Creators
AI Social Media Management
From Discovery to Post Scheduling – Storefries Does it All
Social Dating App Features
Tinder Now Supports Collaborative Matchmaking with Friends and Family
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
AI-Powered Socialization Apps
The 'BU' App Takes an AI-Driven Approach to Event Planning
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Inspiring Productivity Apps
Every Day Matters with Timeline - 17 and Its Unique Features
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
Social Reading Apps
Fable is a Social App for Readers That Goes Beyond Book Clubs
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Collaborative Home Decor Collections
Sweet July by Ayesha Curry x Pottery Barn Celebrates Summer
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Virtual Personal Styling Services
Fashivly Was Founded by Professional Stylist Ashlyn Greer
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Limited Political Social Medias
Meta's 'Threads' Allows Users to Limit Political Content Shown
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Mobile Streaming App Stories
Twitch is Rolling Out a Daily 'Story' Feature on its Mobile App
MENA-Focused Influencer Platforms
Mitgo Group Debuts the Takefluence Platform for Content Creators
Crowdsourced Outfit-Picking Apps
Choiced Let's Users Crowdsource Their Outfit Options
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
iOS-Influenced Travel Apps
Uber’s Redesigned App Uses the Latest iPhone Features on iOS 16
Photo-Organizing Apps
Journeys Simplifies the Process of Organizing One's Photos
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Multi-Link Social Features
Instagram Adds Support for Up to Five Links at a Time in a User Bio
Automated Social Media Posting
PosterGPT Uses AI to Post the Latest News Stories to Your Feed
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Distraction-Free Dating Guides
Hinge Debuted a New Guide to Minimize Distractions While Dating
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Entrepreneur Brand-Building Tools
IndieLogs Helps Founders Stand Out Through Personalized Profiles
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Social Posting Platform Features
Threads Launches the New Send on Instagram Feature
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Niche Interest Social Networks
Spiral Social Was Inspired by Wikipedia Topics
Transparent Paid Partnership Features
LinkedIn Is Releasing a New Feature for Brand Partnerships
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Summer-Ready Boutique Shops
Urban Outfitters Unveils a New Dress Boutique Pop Up Opening in April
Social Media-Building Tools
ReplyMore Helps Small Accounts Build Their Followings Through Replies
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Private Social Media Services
Instagram Now Allows Posts and Reels to be Shared with Close Friends
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Secondary Social Profile Features
Instagram Previews a New Flipside Feature for Private Posting
Social Sticker-Making Features
WhatsApp Launches a New In-App Custom Sticker Maker
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
Privacy-Enhancing Social Features
Pinterest Launches the New Safety Features for Young Users
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Long-Form Content Social Platforms
X Allows Premium+ Subscribers to Create Long-Form Articles
Professional Networking Platforms
Peerlist Helps Individuals and Businesses Create Profiles
Social Posting Musical Features
Instagram Allow Users to Add Music to Photo Carousels
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Creative Collaboration Clubs
Dazed Has Launched a New Social Media App Called Dazed Club
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Creator-Focused Messaging Features
Instagram Launches 'Broadcast Channels' for US Creators
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space
Personalized Content Discovery Tools
Bread Allows Users To Discover Social Content and Save it