The July 2015 social media ideas will offer considerable insight to advertising and marketing professionals looking for consumer insight that will dictate their digital strategy and branding opportunities online. In addition to looking at how companies are using channels like Instagram and Twitter to reach audiences and influence consumer purchasing choices, innovations in July 2015 social media also show how social is being integrated into apps and other services.
Given that most humans are visual by nature, it makes sense that many of these platforms are focused on photo-sharing and display a clean and minimalist esthetic as not to overwhelm users. Social feeds continue to be used in an aspirational manner. Given that summer is prime wedding time, this can be seen with romantic story-featuring feeds, social wedding websites and creative Instagram accounts.
Top 70 Social Media Trends in July
From Favored Fashion Platforms to Outsourced Opinion Apps:
Alyson Wyers — Jul 26, 2015 — Social Media
70
Cut-Out Fashion Illustrations
Shamekh Al-Bluwi Combines His Love of Fashion and Architecture
69
Leg-Centric Photography
The 'Citi Legs' Body Positive Photo Series Celebrates Women's Legs
68
Graffiti Hair Stunts
This Pineapple-Inspired Haircut Has Made Redditor Hansel Qiu a Star
67
Plate-Based Food Art
Jacqueline Poirier Uses Dinner Plates as a Canvas for Ultra-Realistic Artwork
66
Empowering Female Platforms
'Uncompromising Women' is a Female-Oriented Online Community
65
Future Career Path Charts
This Infographic Features Potential New Age Jobs for Gen Y and Gen Z
64
Social Shopping Pop-Ups
Tanger Outlets Celebrates Its New Location with Fun Pop-Up Stations
63
Trailing Wedding Photos
Murad Osmann Marries Longtime Girlfriend and Muse Natalia Zakharova
62
Body-Positive Yoga Photographs
Plus-Size Yogi Jessamyn Stanley is Changing Yoga Body Stereotypes
61
Photo-Sharing Drinking Cups
'SipSup' is an App-Connected Glass that Acts as a Social Media Outlet
60
Romantic Story Social Feeds
The Way We Met is an Instagram Account Dedicated to Love Stories
59
Breath-Freshening Food Trucks
This New Initiative Reminds Consumers to Chew Gum After Eating
58
Emoji Food Photography
Photographer Heather Adamson Created This Fun Emoji Art from Food
57
Explanatory Social Charts
This Facebook Engagement Infographic Breaks Down User Activity
56
Social Media Presidential Campaigns
Hillary Clinton Held Her First Major Campaign on Periscope
55
Social Privacy Infographics
TeenSafe's Examines the Youth Search for Social Media Privacy
54
Playful Dog Illustrations
Valerie Susik Makes Her Art Interact with the Real World
53
Social Wedding Websites
The Wedding Party App Keeps One's Big Day Connected and On Schedule
52
Emoji Analysis Campaigns
Old Navy's Emoodji Reveals Insights Based on Popular Emoji Use
51
Bouquet Bike Deliveries
Petalon is a Flower Service Powered by Cyclists and Social Media
50
Senior-Engaging Social Media Campaigns
Vodafone's The Sunday Grannies Makes an Impact on Elderly
49
Data-Free Messaging Apps
The Jott App Works Without a Data Plan or Wifi Connection
48
Social Media Magazines
Ballantine has Launched an Interactive Whiskey Magazine on Instagram
47
Bar-Locating Apps
This Nightlife App Helps Users Track Down the Perfect Drink in Any City
46
Gen Z Mobile Infographics
This Useful Graph Outlines the Ways Gen Z Learns Through Mobile
45
Crowdsourced Building Designs
The Face of Karim Rashid's SoHo Building Was Decided on Facebook
44
LGBT-Supporting Soaps
This Special Edition Soap Helps Raise Funds to Support LGBT Activists
43
Outsourced Opinion Apps
Flingy Uses the Power of the Crowd to Help Make a Decision
42
Driver-Shaming Apps
The 'Towit' Photo-Shaming App Lets You Call Out Drivers Who Park Poorly
41
Silent Pride Appreciation Ads
This Emotional Advertisement Promotes Pride Month without Words
40
Social Media Scoring Tools
'Do You Even List' is a Tool to Track and Score Your Twitter Page
39
Personalized Recommendation Apps
This App Provides Smart Recommendations Based on Expert Knowledge
38
Photo-Generated Typography
The 'Type to Design' App Turns Your Instagram Pictures into Fun Type
37
Global LGBT Media Campaigns
Miley Cyrus & Instagram Team Up to Celebrate World Pride Month 2015
36
City-Specific Nightlife Apps
The 'Dojo' Party App Helps Users Find Best Events in London and Paris
35
Encrypted Social Apps
'Minds' is a Secure Social Network That Puts Privacy at the Forefront
34
Event Coordination Apps
The 'bethere' App Lets Users Share Where They Are Going Before They Leave
33
Favored Fashion Platforms
The Wantering App Helps You Shop Only What's Popular
32
App-Addicted Teen Graphs
This Inforgraphic Outlines the Average Daily Web Activity Among Teens
31
Dad-Celebrating Coupons
Samsung UK Helps Twitter User Sent Out Comical Father's Day Wishes
30
Messenger Music Services
The LINE Music Service Gives Mobile Users Listeners Freedom of Choice
29
Social Media E-Commerce Platforms
Shopping Twitter is Now Possible Through Purchase Buttons
28
Social Flip Books
Google France's Twitter Account Doubles as an Interactive Social Media Flip Book
27
Social Media Priorities
The Facebook See First Feature Lets People Prioritize Friends
26
Private Broadcasting Apps
'Skeegle' is a Mobile Live-Streaming App Exclusively for Private Groups
25
Informative Embedded Ads
Microsoft's Collective Project Appeals to a Millennial Audience
24
Social Mortgage Campaigns
SA Home Loans' #TweetDreams Lets Users Help to Drop Interest Rates
23
VR Social Media Platforms
The Swerve App Lets People Monitor Twitter Feeds in the Virtual Space
22
Book Recommendation Apps
The 'ReadThisNext' App Helps You Choose the Perfect Book to Read
21
Food-Centric Photo Apps
The 'Wine 'N Dine' App is Exclusively for Sharing Pictures of Food
20
Crowdsourced News Platforms
YouTube Newswire is a Curated Social Media News Platform
19
Lifestyle Social Networks
The '6Tribes' Lifestyle App Connects Users Based on Interests
18
Concert Tour Analytics
YouTube's Music Insights Tells Artists Where to Route Their Tours
17
Minimalist Social Media Makeovers
The New Instagram Layout Includes Larger Photographs
16
User-Generated Stock Photos
This Company Will Allow Brands to Use Image Content from Consumers
15
Digital Detox Apps
This App Encourages Users to Disconnect Through Social Media Shaming
14
Personalized Inflight Magazines
TAM Airlines Created Customized Reading Material for Travelers
13
Painless Break-Up Apps
'Binder' is a Break Up App That Does the Dumping for You
12
Seamless Photo-Sharing Apps
This New App Helps Users Share and Receive The Photos They Didn't Take
11
Multi-Stream Broadcasting Networks
Multi-Streaming Platform Joicaster Syndicates Livestream Video
10
Social Media Cryptocurrencies
The Reveal App Gives Users Ownership with a Currency of Attention
9
Antique Social Media Parodies
Comedy Central's 'Another Period' Promos Parody Social Media
8
Political Social Networks
This New Online Platform Allows Users to Engage in Political Issues
7
Crowdsourced Sleep Playlists
The Good Night Drink Asked People to Share Soothing Music for Sleep
6
Emoji Hashtag Stats
This Social Media Infographic Looks at the Most Hashtagged Emojis on Instagram
5
Stripped-Down Social Apps
The Facebook Lite App Targets Users in the Developing World
4
Timely Social Media Tools
The Instagram Trending Places is Set to Compete with Twitter
3
Friend-Finding Apps
The 'Free' App for iOS Determines Which of Your Friends are Free to Hang
2
Social Media Status Suggestions
Facebook Helps Cure Writer's Block for Those Who Like to Share
1
Crowdsourced Illness-Tracking Apps
This New Health App Tracks the Local Spread of Diseases
Related Ideas
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Iconic Stylish Bag Campaigns
Fendi's Summer 2025 Campaign is Cohesive and Contemporary
Location-Based Social Media Features
Instagram Map Connects Friends Who are Nearby One Another
Connection Platform Experiences
Facebook Debuts at Stagecoach to Target Younger Audiences
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Video-Editing App Updates
Google Photos Launches a Slew of New Video Editing Tools
Group-Centric Social Media Platforms
Chatter Social Has Unveiled Its Version 2 Platform
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Influencer-Driven Consumer Insight Tools
Brilli™ is a New Tool That Disrupts Food Research
Content Planning Toolkits
Full Content Strategy Template Helps Organize Social Media Success
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Gen-Z-Targeted Language Platform Campaigns
Duolingo Introduces its Character-Driven 'Duolingo Ads'
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Cross-Platform Aggregator Apps
Flipboard Surf Aggregates Social Media, And More For Browsing
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Social Media Managers
Socialaize Automates Scheduling Cross-Posting And Performance Tracking
Digital Fan Engagement Platforms
Fambase's Platform is an Alternative to Traditional Social Media
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
brand-focused social media shopping
TikTok Shop & Free Soul Launch the First 2026 Super Brand Day
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Social Insight Tools
Currents AI Turns Social Media Data Into Actionable Business Insights
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
AI Influencer Platforms
Statusphere Raised $18 Million to Scale Micro-Influencer Marketing
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
AI-Driven Wholesale Platforms
Hypedrop Validates, Designs and Develops Products in Six Weeks
Dating-Style Bar Discovery Platforms
Heineken® Debuts an Innovative Digital Platform — Bar Dating
Streamlined Wedding-Focused Retail Experiences
The Knot Worldwide Boasts New WeddingPro Features
Social Media Entertainment Apps
The Instagram Reels Fire TV App Turns Content into Entertainment
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Consumer Insight Engines
Buzzabout Delivers Real-Time Insights From Billions of Conversations
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Local Social Media Feeds
TikTok’s Local Feed Uses Precise Location Opt-In, Excludes Minors
Easy-to-Use Content Editing Apps
Meta Launched 'Edits' for Instagram Creators on Mobile Devices
Influencer-Focused App Development Platforms
Wavemaker Debuts a Mobile App Development Platform
Curated Resale Experiences
Poshmark Blends Community Curation with Personalized Shopping
Travel Story Visuals
Travel Wrapped Turns Your Annual Journeys Into Shareable Infographics
Communal Social Video Features
Instagram Blend Create Communal Reel Playlists with Friends
Music Discovery Platforms
Tune Tracker Helps Users Discover Music And Explore Playlists
Shoppable Reel Features
Meta Expands Reels with Product Tagging on Instagram and Facebook
Shoppable Recipe Collaborations
ALDI and Digitas Launch ALDIfy to Deliver Trendy Shoppable Recipes
Creativity-Celebrating Social Media Awards
The Instagram Rings Award Honors Exemplary Creators
Content Creation Tools
AI Social Media Post Generator Creates Platform-Ready Content Fast
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
All-In-One Retailer Community Apps
Pacsun Debuts the PS Community Hub App
Social Content Platforms
WiseContent Helps You Generate, Optimize, and Share Social Posts
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Unified Social Management
Social Champ Simplifies Multi-Platform Posting & Analytics For Agencies
Social Media Hubs
Unified Socials Centralizes Management Across Multiple Platforms
Introvert-Friendly Social Platforms
The 'Introvrs' Social App Connects Like-Minded Users
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Social Video Intelligence Tools
Gain Actionable Brand Insights With Plot’s AI Video Analysis
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Design Inspiration Directories
SparkBites Curates Web Design Trends And Resources For Creatives
Social Media Automation Tools
Olly 2.0 Boosts Engagement Across 15+ Social Platforms With AI
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Social Media Schedulers
SocialLater Automates Social Media Posting Across Multiple Platforms
Consumer Review Platforms
Discover Real Brand Experiences with DapplePot’s Community Insights
Focused Fashion Feeds
Clone Helps You Stay Updated with Fashion Trends Sustainably
Social Networking Hubs
Internet Social Café Lets Users Explore Cafés and Build Online Connections
Social Food Delivery Apps
The 'Zesty' App from DoorDash Helps Users Find New Restaurants
Content Planning Tools
Notion Social Media Scheduler Helps Organize and Plan Posts Efficiently
Human-First Marketing Agencies
Alev Digital Prioritizes Human Creativity Over AI-Generated Content
Brand Asset Creators
Assets Generator Lets Users Create Social Media Images And Marketing Assets
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Social Copy Optimizers
TweetFast Turns Ideas Into Viral Tweets With AI-Powered Suggestions
App Promotion Marketplaces
Boost Downloads And User Engagement With Indie App Santa’s App Features
Brand Discovery Platforms
SmartCustomer by Sitejabber Helps Customers Find New Favorite Brands
Community Experience Hubs
Gradual Brings Events, Content, and Conversations Into One Platform
Food-Focused Social Platforms
Flavorist Expands Flavorist Food App Access to the General Public
Social Media Growth Tools
PulseUp.top Simplifies Social Media Management & Business Opportunities
AI Community Growth
SocialOne Helps Acquire, Analyze, And Engage Members Across Social Platforms
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Social Media Organizers
Gem Turns TikTok and Instagram Bookmarks Into Searchable Lists
Focused Social Platforms
LastWeekend Prioritizes Sharing Moments With People Who Matter Most
Curated Martech Directories
Marketing Tools List Helps You Discover Top Marketing Apps and Tools
Custom AI Social Feeds
Bluesky’s Attie Lets Users Build Feeds with AI
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Conversational Publishing Tools
Will Turns WhatsApp Messages Into Branded LinkedIn Posts
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Social Media Sticker Tools
Instagram Comment Sticker Generator Creates Engaging Reply Stickers
Custom Social Platforms
Nightlight Offers Inclusive And Highly Custom Social Media Experiences
Unified Profile Previews
PreviewMyProfile Shows Cross-Platform Social Profiles Before You Publish
Ad Creation Platforms
Magritte Helps Marketers Discover, Design, and Launch Ads Quickly
Social Music Sharing
Faves.fm Lets Users Share, Discuss, And Stream Songs From Friends
Custom Profile Badges
Create Custom Profile Badges for Social Media with Profile Badge Tool
Automated Design Creation
CreateMyBanner Uses AI to Generate Custom Social Media Banners
Single Post Platforms
My One Post Lets Users Share One Meaningful Post At A Time
Event-Based Social Networking Applications
The Plus 1 App is Expanding into Florida
Valentine's Day Dining Research
OpenTable Compiles Data on Valentine's Day Dining Trends
Social Media Posting Optimizers
Linktime Identifies Best Times To Post on LinkedIn for Reach
Audience Insight Hubs
Bluesky Analytics Helps Track Engagement and Schedule Posts Across Platforms
All-in-One Content Platforms
'Chips' Enables Seamless Content Creation and Community Engagement
Paired-Down Social Media Platforms
Month Friend Boasts a New Experience in the Hyper-Digital World
Creator Collaboration Platforms
Talen Together Connects Creators With Brands For Sponsorships
Digital Review Platforms
Digital Products Enables Simple Consumer Reviews & Brand Insights Online
Top App Showcases
Discover, Explore, and Vote for the Year’s Top Compose Applications
Content Aggregation Tools
Feedboard Offers Your Favorite Internet Feeds in One Streamlined View
Influencer Discovery Assistants
SocialiQ 2.0 Automates Influencer Research Right on Social Media
Visual Content Automation
Blaze Designer Creates Branded Content And Schedules It For You
Interactive Growth Tools
AppStorys Integrates Interactive Growth Tools Into Apps Or Websites
Sports Highlights Platforms
Snack Sports Delivers Curated Highlights Without Social Media Pressure
B2B Social Intelligence
Octolens Tracks Brand Mentions and Keywords With B2B-Focused AI
Decentralized Social Websites
Surf Enables Creator-Owned Platforms
Social Video Sponsorship Platforms
Find, Vet, and Book YouTube Sponsorships with Thoughtleaders.io
Private Sharing Apps
Waffle Helps Friends Share Daily Moments And Stay Connected Authentically
Social Media Content Converters
Postula Transforms Your Content Into Engaging LinkedIn Posts
Social Ad Schedulers
Ads Calender Simplifies Scheduling And Managing Social Media Ads
Engagement Timing Insights
DontPostYet Uses Live Analytics To Optimize Social Media Posting Times
Tech-Enhanced Marketing Tools
Sprout Social Has Introduced Upgrades to Its Customer Care Platform
AI-Powered Animation Tools
Facebook Adds AI-Powered Animation And Restyle Tools
Editable Comment Features
Instagram Adds 15-Minute Comment Editing Option
Nightlife Insight Tools
Up 2 Tonight Shows Real-Time Crowd Info To Help Plan Your Night Out
Simplified Social Platforms
Happy Feed Is A Minimalist Twitter Experience With Fewer Distractions
Smart Content Aggregators
Smashing’s Personalized Article Discovery App Helps Users Stay Informed
Creative Media Automation
InstaPhotoAI Generates Custom AI Images And Videos With Flexible Tools
Video Repurposing Tools
Video To Social Converts Videos Into Optimized Content For Social Media
Social Content Automation Tools
ViralMarketer Builds Your 14-Day Social Media Calendar In Seconds
Ready-to-Buy Customer Tools
7eads Identifies Ready-to-Buy Customers on Social Media
Media Exposure Platforms
PrBoost Delivers Scalable Brand Publicity Across Trusted News Sites
Group Challenge Apps
Challenge Friends Lets Users Complete 30-Day Self-Improvement Challenges
Event Branding Tools
Frame Me Lets Event Managers Share Branded Photos For Viral Marketing
Social Workplace Branding Tools
Soshial Helps You Build and Grow a Personal Brand on LinkedIn
Startup Insight Platforms
App Stacks Reveals App Stories, Tech Stacks, And Builder Insights
Hashtag Landing Pages
Hashtini Creates AI-Based Landing Pages For Your Hashtags
Content Acceleration Apps
Bupple 2.0 Speeds Up Social Media Creation With Instant Draft Generation
Data-Comparing Social Apps
The Mutually App Matches Users Based on Their Digital Footprint
Social Sharing Tools
Social Plus Expands Your Reach With Shared Posts Across Platforms
Distinctive Asia-Focused Platforms
Feature.Asia Notes Asia's Professional & Cultural Innovators
Social Streamlining Platforms
Statuz Simplifies Social Posting From Your Mac's Menu Bar Instantly
Social Scheduling Tools
Post Dance Social Media Scheduler Publishes Content Across Platforms