If you're beginning to tire of Facebook and other large social networks, '6Tribes' is a new lifestyle app that is designed to connect users based solely on their interests and hobbies. Rather than accessing a single online community, the app is intended to foster a compartmentalized social network of interest-based groups called 'tribes.'
To use the app, you simply sign on with your Facebook account and 6Tribes will automatically analyze your likes and interests. Based on the data it collects, the app will then suggest various tribes that may appeal to you. Users can choose from over 100 different tribes and immediately begin chatting with like-minded individuals.
Within each group, users can share and post content that relates to their shared interests. The idea behind the lifestyle app is to foster small online communities where users can share their passion for a specific topic, without having to filter through irrelevant content.
Key Themes Behind This Trend
- Interest-based Social Networks
- The rise of interest-based social networks like '6Tribes' offers a disruptive innovation opportunity for businesses to connect with niche audiences based on their specific interests.
- Compartmentalized Social Networks
- The compartmentalized social network concept of 'tribes' opens up possibilities for businesses to target and engage with specialized communities within their industries.
- Streamlined Content Filtering
- The emphasis on relevant content within interest-based social networks creates an opportunity for businesses to deliver tailored messaging and experiences to their target audience.
Where This Applies
- Social Networking
- The emergence of interest-based social networks like '6Tribes' presents an opportunity for companies to create platforms tailored to specific interests and hobbies.
- Tech and App Development
- The development of lifestyle apps like '6Tribes' highlights the growing demand for user-centric and interest-based mobile experiences that can revolutionize how businesses interact with consumers.
- Content Marketing
- The rise of compartmentalized social networks presents an industry opportunity for content marketers to create highly targeted and curated content for specialized interest groups.
