This Facebook engagement infographic explains why we interact with others the way we do on the social media platform. Created by QuickSprout's Neil Patel, the chart 'Why We Like, Share, Comment on Facebook' analyzes both the science behind the behavior and practical reasoning.
People like content on Facebook because it is a quick and easy way to give positive feedback, it affirms something about ourselves, it enables us to express empathy virtually and because it is practical and is reciprocal in its nature. For example, 49% of Facebook users support the brand they like and 35% participate in contests.
The Facebook engagement infographic also examines why we comment, post status updates (mostly because it relieves loneliness) and share the content of others.