This Facebook engagement infographic explains why we interact with others the way we do on the social media platform. Created by QuickSprout's Neil Patel, the chart 'Why We Like, Share, Comment on Facebook' analyzes both the science behind the behavior and practical reasoning.
People like content on Facebook because it is a quick and easy way to give positive feedback, it affirms something about ourselves, it enables us to express empathy virtually and because it is practical and is reciprocal in its nature. For example, 49% of Facebook users support the brand they like and 35% participate in contests.
The Facebook engagement infographic also examines why we comment, post status updates (mostly because it relieves loneliness) and share the content of others.
What's Driving This Trend
- Virtual Empathy
- Exploring the use of virtual platforms to express empathy as seen in Facebook's liking and sharing mechanics.
- Social Behavior Analytics
- Development of tools and metrics to analyze user behavior patterns and improve engagement on social media platforms.
- Personal Branding
- Using social media platforms such as Facebook to affirm one's personal brand and identity.
Who This Affects Most
- Social Media
- Opportunities for social media platforms to build better engagement tools like Facebook's sharing and liking mechanics.
- Marketing
- Application of social behavior analytics data to develop marketing campaigns and strategies for better brand engagement.
- Psychology
- Further research into the relationship between social media use and personal branding and behavior.
