Starbucks' Unicorn Frappuccino inspired the creation of a new wave of rainbow-colored Instagrammable beverages and other menu items that emphasize form over flavor. Now, a number of drinks are being created with a focus on getting consumers to share the eye-catching creations to social media. This includes the use of everything from wildly colored ingredients to branded ice cubes, unconventional serving vessels, edible 3D-printed garnishes, as well as dazzling glow-in-the-dark details.
To counter the popularity of vibrantly hued unicorn-inspired drinks, a number of cafes and restaurant have been introducing "gothic" beverages made with ingredients like activated charcoal and black sesame seeds; Round K, Damson & Co and RAWBERRY are just a few places that serve all-black beverage variations on this theme.
37 Instagrammable Beverages
35
Color-Changing Blended Beverages
The Starbucks Unicorn Frappuccino will be Available for Five Days
34
Colorful Rainbow Coffees
This Barista Uses Food Coloring to Make Rainbow-Colored Coffee
33
Masterful Latte Art
This Barista paints Paints a Small Spoon to Create His Latte Art Designs
32
Quirky Cocktail Vessels
The Cocktail Trading Company Playfully Presents Underappreciated Drinks
31
Charcoal-Based Lemonades
Black Lemonade is a Dark Twist on the Classic Summer Drink
30
Glowing Lavender Lemonades
Disneyland Now Serves a Glowing Infinity-Ade
29
Produce-Based Coffee Cups
The Locals Corner Cafe Serves Coffee Beverages in Carrot and Apple Cups
28
Theatrical Pop-Up Bars
The Wonderland Bar in London Boasts Color-Changing Drinks and More
27
Color-Changing Celebratory Frozen Slushies
The Sonic Color Changing Slushes Celebrate Transformers
26
Floral Rose Lattes
Grace Street Cafe in NYC is Making a Rose Milk Tea Topped with Edible Petals
25
Gothic Iced Lattes
Round K is Offering an Unusual Ink-Black Iced Latte
24
Detoxifying Charcoal Lattes
RAWBERRY's Unique Black Latte Cleanses the Liver
23
Healthy Rainbow Lattes
The Good Sort in NYC Released an Iced Drink That's Topped with Confetti
22
LGBT-Supporting Lattes
Costa Coffee is Serving Up Rainbow Lattes in Support of Pride Celebrations
21
Mythical Creature-Inspired Drinks
The Starbucks Dragon Frappuccino Has a Creamy Green Tea Base
20
Cheese-Topped Teas
Reguistea Offers Beverages Made With Unlikely Ingredients
19
Monogrammed Ice Cubes
Pacific Cocktail Haven's Cocktail Ice Cubes are Stamped with "PCH"
18
Avocado Latte Cups
Truman Cafe's 'Avolatte' is Served in a Real Avocado Half
17
Multi-Colored Raspberry Lemonades
The Recipe for This New Starbucks Lemonade Was Shared on Reddit
16
Nourishing Algae Lattes
The End Brooklyn's 'Unicorn Latte' is Free from Coffee and Dairy
15
Layered Neon Slushies
This Frozen Drink at Pandora - The World of Avatar Features Popping Boba
14
Healthy Gothic Lattes
This Charcoal Latte From Damson & Co Has a Distinctive Black Color
13
Cult Cookie Flavor Milkshakes
P'unk Burger's Girl Scout Cookie Milkshake Tributes the Iconic Treat
12
Ombre Superfood Drinks
Starbucks' 'Matcha Pink Drink' Will be Part of The Chain's Secret Menu
11
Pizza-Inspired Latte Artwork
The Pizza Latte Coffee is an Artistic Take on a Classic Food Favorite
10
Ayurvedic Cider Lattes
The End Brooklyn's Comforting, Healthy Latte Reminds of 'Bonfire Cider'
9
Charitable Non-Dairy Beverages
Cups of Kindness Was Launched with the Help of Lady Gaga
8
Donut-Topped Milkshakes
This Peace Collective Drink Celebrates National Donut Day
7
3D-Printed Drink Garnishes
Matthew Biancaniello Enhances Cocktail Garnishes with Shapely Designs
6
Chromatic Unicorn Hot Chocolates
This Hot Beverage from Crème and Sugar is Folklore-Inspired
5
Cheese-Topped Tea Drinks
CHIZU Brands Itself as Malaysia's Premium 'Cheese Drink'
4
Cake-Topped Blended Drinks
The Chocolate Cake Top Frappuccino is Available Only at Starbucks Japan
3
Wildcat-Inspired Shakes
This New Milkshake from Arby's Takes Inspiration from the Liger
2
Exclusive Chocolate Banana Smoothies
These Seasonal McCafé by Barista Drinks Were Offered in Japan
1
Toasted Campfire Shakes
The Bonfire S'mores Milkshake Puts a Creamy Twist on a Campfire Confection
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The Starbucks Unicorn Frappuccino will be Available for Five Days
All-Natural Vodka Cocktails
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Artistic Shipping Container Cafes
The Shreebs Popup Cafe Features a Graffiti-Clad Store Front
Beachside Bar Activations
'Bomboras' is a Temporary Beachside Bar in Torquay, Australia
Futuristic Tea Kettle Designs
Norm Architects Designed This Gorgeous Tea Kettle Made of Glass
Masterful Latte Art
This Barista paints Paints a Small Spoon to Create His Latte Art Designs
Multi-Adventure Theme Rides
Disneyland's 'Mission: BREAKOUT!' Offers Six Different Experiences
Disney Princess Prom Dresses
'Glitterati' Released a Collection of Princess-Inspired Prom Dresses
Adaptogenic Lemon Drinks
REBBL's Turmeric Lemon Tart Tastes Like Pie, but is Packed with Benefits
Exploring Exciting Flavors
Sanjiv Gajiwala, Vice President of Marketing at Mike's Hard Lemonade
Deceptive Coffee Shop Menus
Tim Hortons Opened a Fake Cafe Called 'Perfectly Uncomplicated Lattes'
Ultra-Quiet Magnetic Blenders
The 'Millo' Smoothie Maker Prepares Healthy Recipes in Moments
Hexagonal Cookie Packaging Concepts
Saikai is Both a Quirky and Functional Packaging Concept
Glowing Lavender Lemonades
Disneyland Now Serves a Glowing Infinity-Ade
Produce-Based Coffee Cups
The Locals Corner Cafe Serves Coffee Beverages in Carrot and Apple Cups
Retro Members-Only Bars
Soho Bar 'Disrepute' Celebrates Scandal and Secrecy
Inclusive Brand Packaging
Autistic Art is Branding Starbucks Cups and Credit Cards With Its Works
Floral Rose Lattes
Grace Street Cafe in NYC is Making a Rose Milk Tea Topped with Edible Petals
Melting Ice Beverage Brewers
The Slow Brew Iced Tea Maker Uses Melting Ice to Make Tea
Home Cheese Makers
The Kefirko Cheese Maker Creates Delicious Homemade Cheese
Cocktail Playing Cards
These Unique Cards Feature Drink Recipes and Beautiful Illustrations
Gothic Iced Lattes
Round K is Offering an Unusual Ink-Black Iced Latte
Detoxifying Charcoal Lattes
RAWBERRY's Unique Black Latte Cleanses the Liver
Post-Workout OJ Smoothies
This Delicious Greek Yogurt Smoothie is made with Florida Orange Juice
Healthy Rainbow Lattes
The Good Sort in NYC Released an Iced Drink That's Topped with Confetti
Donut-Flavored Jelly Beans
Jelly Belly is Introducing a Set of Krispy Kreme Jelly Bean Flavors
Mythical Creature-Inspired Drinks
The Starbucks Dragon Frappuccino Has a Creamy Green Tea Base
Hybrid Dessert Donuts
The 7-Eleven Caramel Bar Made with Twix Donut is the its First Fresh Donut
Official Secret Menu Beverages
These Starbucks Frappuccino Flavors are Available Only in Asia
Disposable Cafe Picnic Sheets
Starbucks Japan is Offering Patrons a Picnic Blanket to Eat Outside
Celebratory Space-Themed Churros
These Galactic Lightsaber Churros are a Huge Hit at Disneyland
Unicorn-Themed Face Masks
BioBelle's #UnicornGlow Masks Brighten Skin and Reduce Fine Lines
Charcoal Deodorant Sticks
PiperWai is Now Introducing Its Natural Deodorant in a Stick Applicator
Cancer Research-Funding Lemonades
The New Florida's Natural Lemonades are Tasty and Do Good
Avocado Latte Cups
Truman Cafe's 'Avolatte' is Served in a Real Avocado Half
Brewery Inspired Donut Bars
The Rebel Donut Bar Seeks to Offer Miniature, Artisan Treats
Patriotic Coffee Creations
Starbuck's American Cherry Pie Frappuccino is Only Available in Japan
Premium Fast Food Milkshakes
These New Arby's Milkshakes are Infused with Ghirardelli Chocolate
Patriotic American Energy Drinks
The Liquid Ice America Energy Drink Celebrates the US
Multi-Colored Raspberry Lemonades
The Recipe for This New Starbucks Lemonade Was Shared on Reddit
Designer Disney Footwear
The Feminine and Flirty Minnie Mouse Sandals were Designed by Oscar Tiye
Layered Neon Slushies
This Frozen Drink at Pandora - The World of Avatar Features Popping Boba
Pressed Juice Sodas
The Cannonbourough Soda Drinks are Made with Fresh Ingredients
Healthy Gothic Lattes
This Charcoal Latte From Damson & Co Has a Distinctive Black Color
Fresh Canned Cocktail Mixers
The Ginger DRY Sparkling Canned Sodas are Ideal for Mixology
Bottled Butter Coffees
Picnik is Selling Its RTD Coffee Beverage in an On-the-Go Format
Gin Train Tastings
Tanqueray and Belmond British Pullman are Offering Onboard Gin Tastings
Whimsical Vintage Dessert Packaging
Wonder Scoop's Ice Cream Comes in Distinct Flavors
Pizza-Inspired Latte Artwork
The Pizza Latte Coffee is an Artistic Take on a Classic Food Favorite
Superfood Tea Latte Blends
SAKU Tea is an Artisan Tea Bar That Offers Creative and Healthy Lattes
Mint Leaf Coffee Blends
iamafoodblog's Mojito-Inspired Brew is Refreshingly Bold
Charcoal Pizza Crusts
This Restaurant Pizza Crust Boasts Activated Charcoal as a Main Ingredient
Latte-Flavored Lollipops
These Confections from Leccare Lollipops Boast Coffee Candy Flavors
Charitable Smoothie Subscriptions
Freshstax Offers Prepped Foods for Health Conscious Consumers
Blended Nut Beverages
With a Base of Cashews, 'Coffee So Good' Puts a Twist on Lattes and Coffee
Cold Brew-Infused Chocolates
These Wild Ophelia Snacks Bring Together Chocolate and Coffee
Savory Bottled Coffee Drinks
The Starbucks Iced Latte Salted Caramel Mocha is Ready-to-Drink
Fast Food Spinach Smoothies
Crussh Juice Bars' Green Protein Power Smoothie is Made with Greens
Limited-Edition Retro Sodas
These New Flavors from Vintage Seltzer Contain No Sugar or Sweeteners
Pizza-Inspired Sliders
Arby's Pizza Slider is Dressed with Classic Pizza Toppings
Gargantuan Donut Burgers
Hard Rock Cafe is Offering Two Tasty Donut Burgers for National Donut Day
Light Up Cotton Candy
Disney Parks Are Now Offering Cotton Candy That Lights Up
Decadent Peanut Butter Shakes
Steak 'n Shake's New Peanut Butter Milkshakes are Ultra-Indulgent
Matcha Pudding Snacks
Starbucks Japan is Adding a Tasty Green Pudding to Its Menu
Healthy Latte Pop-Ups
Active Fashion Retailer Bandier is Hosting an In-Store Califia Farms Cafe
Definitive Tiki Bar Books
The Smuggler's Cove Book Delves into the History of Polynesian Cocktails
Superfood Latte-Inspired Chocolates
Trader Joe's Chocolate Bar Tastes Like a Golden Turmeric Latte
Virtual Gaming Promotions
'Pokemon Go Adventure Week' Offers Special Incentives to Players
Artistic Portable Coffee Mugs
The Starbucks x Hiroshi Fujiwara Collaborative Coffee Set is Bold
Donut Cocktail Tastings
The Clough Club Pop-Up Pairs Cartems Donuts with Mixed Drinks
Branded Taco Wraps
The 28 North Gastropub Brands Its Tacos & Burger Buns for Social Media Sharing
Cocktail-Inspired Moonshine Flavors
The Newest Sugarlands Variety Tastes Like a Piña Colada
Basil-Based Cocktail Sugars
Artisan Sugar's Basil Gin Cocktail Garnish is Organically Sourced
Caribbean Candy-Inspired Coffees
The Starbucks Toasted Coconut Flavor Cold Brew Coffee is Robust
Beverage-Infused Snack Bars
These Gluten-Free Snacks from Pamela's Products Include Coffee and Tea
Creamy Porridge-Based Lattes
Starbucks South Korea Now Offers a Breakfast-Inspired Oatmeal Latte
S'mores Stout Shakes
This St Patrick's Day Shake Recipe Incorporates Dark Beer and Chocolate
Immersive Sci-Fi Theme Parks
The Stars Wars Theme Park Boasts Choose Your Own Adventure Elements
8-Bit Pop-Up Bars
The Super Mario Bros Bar Celebrates the Blooming of D.C.'s Cherry Blossoms
Mineral-Dense Breakfast Smoothies
The Zen Breakfast Blend is a Smoothie Line Packed with Nutrients
Countertop Draft Dispensers
The 'U-Bruu' Beverage Bar Keeps Drinks Carbonated for Over a Month
Fruity Milk Smoothies
Zmoo's Makes Dairy Smoothies with a Focus on Fruit Flavors
Cinnamon Spiced Iced Coffees
Starbucks' New Iced Cinnamon Almondmilk Macchiato is a Sweet Treat
Looping Alcohol Ads
Bacardi's 'Break Free' Ad Reminds of Instagram's Boomerang Feature
Irish Stout Donuts
Aungier Danger Created a Chocolate Donut to Pair with a Pint of Guinness
Shareable Bite-Sized Meals
Slug and Lettuce Launched Expanded Its Small Plates Menu for Sharing
Cactus Juice-Infused Sodas
The Mtn Dew Spiked Lemonade Has Crushed Lemons and Cane Sugar
Citrusy Non-Alcoholic Margaritas
Moe's Southwest Grill Introduced the 'Moe-Rita' for Cinco de Mayo
Cake-Topped Blended Drinks
The Chocolate Cake Top Frappuccino is Available Only at Starbucks Japan
Caffeinated Coffee Chillers
Starbucks Coffee Ice Cubes are Available in St. Louis and Baltimore
Nutritional Smoothie Mixes
These DaVinci Gourmet Smoothie Mixes Contain Two Servings of Fruit
Wildcat-Inspired Shakes
This New Milkshake from Arby's Takes Inspiration from the Liger
Prepackaged Wheatgrass Shots
Nutriblade's Immune-Boosting Shot Can Easily Be Taken on the Go
Agave-Sweetened Lemonades
One of Panera Bread's New Craft Beverages is Naturally Sweetened
Calming Pet Treats
Pet Naturals' Soothing Treats for Cats and Dogs Contain Vitamins & L-Theanine
Canned Lemonade Cocktails
'Disco Lemonade' Features a Base of Vodka and Locally Sourced Mint
Coffee Oil Lip Balms
Pinwheel's Coffee Lip Balm Products are Made with Real Coffee Oil
Lightly Flavored Cold Brews
Secret Squirrel's Bottled Cold Brew Coffee Boasts Unique Flavors
Sweetly Scented Donut-Shaped Candles
Sunnylife's Donut Candles Smell Like Fresh Cinnamon Biscuits
Hydrating Alkaline Teas
The TISANE TEAS Alkaline Teas are Ready-to-Drink and Organic
Salad-Inspired Gelato Desserts
Eataly Chicago's Gelato Flavor Boasts the Savory Taste of Caprese
All-Natural QSR Juices
Smoothie Factory is Rolling Out 12 Juices to Appeal to the Health-Conscious
Prenatal Energy Drink Mixes
Premama's Energy Powder is Nourishing and Safe for Expecting Moms
Sour Candy Slush Drinks
The 7-Eleven Trolli Pineapple Lime Slurpee Celebrates the Candy
Smartphone Latte Spoofs
This Video From Mashable Includes Instructions for the New iPhone Latte