These New The Human Bean Drinks Come in Three Varieties
Michael Hemsworth — July 10, 2025 — Lifestyle
References: thehumanbean & qsrmagazine
These new The Human Bean drinks have been announced by the cafe brand as a series of Western-themed refreshments that will offer customers with a decidedly delicious option to try out this summer.
The drinks menu starts off with the Cowboy Cold Brew that consists of cold brew coffee topped with a root beer-flavored cold foam, while the Root Beer Rodeo Float boasts root beer syrup over a vanilla smoothie. The menu is rounded out with the Rootin' Tootin' Dirty Soda that starts off with root beer syrup over sparkling water and ice before being finished with with a splash of sweet cream.
Chief Operating officer Scott Anderson spoke on The Human Bean drinks saying, "We're excited to bring these nostalgic, western flavors to our customers during the peak of summer. These drinks capture the spirit of long, carefree summer days while offering something for everyone – whether it’s a coffee fix, a sweet treat, or a refreshing soda alternative."
Image Credit: The Human Bean
The drinks menu starts off with the Cowboy Cold Brew that consists of cold brew coffee topped with a root beer-flavored cold foam, while the Root Beer Rodeo Float boasts root beer syrup over a vanilla smoothie. The menu is rounded out with the Rootin' Tootin' Dirty Soda that starts off with root beer syrup over sparkling water and ice before being finished with with a splash of sweet cream.
Chief Operating officer Scott Anderson spoke on The Human Bean drinks saying, "We're excited to bring these nostalgic, western flavors to our customers during the peak of summer. These drinks capture the spirit of long, carefree summer days while offering something for everyone – whether it’s a coffee fix, a sweet treat, or a refreshing soda alternative."
Image Credit: The Human Bean
Trend Themes
1. Nostalgic Flavor Revival - The integration of nostalgic Western-themed flavors offers a unique selling point for cafes seeking to captivate customers with retro-inspired beverages.
2. Cross-category Beverage Blends - Blending elements from different beverage categories, like combining coffee with root beer flavors, introduces a novel drinking experience that can appeal to adventurous consumers.
3. Seasonal-themed Promotions - Creating themed menus tied to specific seasons fosters a sense of excitement and can drive increased foot traffic, as seen with the summer-focused Western-themed drinks.
4. Flavor Experimentation - Customers increasingly seek novel taste experiences, pushing brands to explore unusual combinations like coffee and root beer to stand out in a crowded market.
Industry Implications
1. Cafe Industry - The cafe industry can boost appeal by diversifying drink offerings, such as incorporating thematic or seasonal flavors into their menus.
2. Beverage Industry - Innovative flavor combinations within the beverage industry provide a channel for differentiation and capturing niche markets, particularly with millennial and Gen Z consumers.
3. Hospitality Industry - Restaurants and cafes in the hospitality industry increasingly rely on themed experiences to enhance customer engagement and distinguish their brand.
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